Description
Note: When applying for this position, please submit or include link to your portfolio of product photography.
Job Summary
We are seeking an experienced, detail-oriented, and highly motivated Retail E-Commerce Specialist to oversee the daily operations, optimization, and growth of the Santa Cruz Beach Boardwalk's retail online store. The ideal candidate has a strong background in e-commerce management, digital content creation, product merchandising, inventory control, and user experience optimization.
Job Tasks
E-commerce Website Management
- Oversee daily operations of the site to ensure site stability and create a great guest shopping experience.
- Manage all updates, including product launches, promotions, banners, and content refreshes in coordination with Marketing.
- Manage all guest communications including automated email sequences and phone calls upholding elite guest service experience.
- Partner cross-functionally with Marketing, Creative Team, Tech Services, and Retail Operations to implement catalog structure, new enhancements, and new features.
- Coordinate with Marketing team to ensure compliance with accessibility, privacy, and security standards.
Content Creation & Merchandising
- Create and adhere to product photo standards.
- Develop and execute merchandising strategies to maximize product visibility, conversion rates, and average order value.
- Manage content database with all photo and video content on company servers.
- Photograph products, write compelling product descriptions, and ensure listings are optimized for SEO and user clarity.
- Create photo content in studio, on mannequins, and lifestyle imagery on location.
- Source and include product information from vendors and manufacturers in product descriptions.
Inventory Control
- Monitor and maintain inventory onhand levels for e-commerce merchandise including full size runs populating the online menu.
- Use digital transfer devices to ensure all inventory transfers are accurate, maintaining mirrored physical and digital onhand quantities.
- Coordinate with Retail Warehouse Supervisor and Inventory Specialist to conduct periodic cycle counts.
- Create and operate processes to pull e-commerce inventory for new arrival orders.
- Manage returns and restocking processes in inventory control database.Shape
Shipping
- Manage shipping materials and shipping vendor.
- Pick, fulfill, ship all orders from E-commerce warehouse.
- Ensure all orders are processed and shipped within 36-hour standard communicating with guests.
Reporting
- Monitor KPIs including traffic, conversion rate, ATV, revenue, engagement, and customer behavior patterns.
- Prepare ongoing reports and dashboards to track e-commerce performance and present actionable insights.
- Identify trends, risks, and growth opportunities to inform strategy and improve business results.
Relationships (Internal)
All levels of Santa Cruz Seaside Company departments.
Relationships (External)
Guests and Vendors
Qualifications: Training and Experience
- 1+ years of experience in e-commerce, or mobile app operations (retail or related industries preferred).
- Proven track record of driving e-commerce revenue growth and improving site performance.
- Hands-on experience with e-commerce platforms such as Shopify.
- Strong understanding of SEO and visual merchandising.
- Ability to write clear, engaging, SEO-optimized product descriptions and on-site content.
- Ability to collaborate with marketing on campaigns.
- Experience in inventory control management.
- Strong communication, collaboration, and presentation skills.
- Detail oriented with strong analytical and oriented with strong analytical and problem oriented with strong analytical and oriented with strong analytical and problem solving abilities.
- Ability to adapt quickly to changing business needs in a fast-paced environment.
- Responsible and self motivated, can work independently to complete tasks and deliver on goals.
- Ability to manage shipping materials, coordinate carrier pickups, and support fulfillment processes as needed.
- Experience collaborating with creative teams to produce lifestyle and product photography.
Knowledge, Skills and Abilities
- Ownership Mindset: Own the site's daily operations, long-term evolution, and overall performance.
- Data-Driven Thinking: Use behavioral and transactional data to influence merchandising, marketing, and UX decisions.
- Collaboration: Work effectively with cross-functional teams to align goals and deliver high-impact results.
- Guest Focused: Maintain a relentless focus on user experience and satisfaction.
Physical Requirements
- Able to perform light lifting, bending, reaching, twisting, pushing, pulling, and carrying.
- Able to hear normal conversations on the telephone and in person in a noisy environment.
- Able to see, read and write instructions and correspondence on a computer.
- Frequent sitting at a desk and computer workstation, up to 6-7 hours per day.
- Able to lift up to 15lbs from floor to waist height.
- Fine motor skills for use of computer, phone and inventory systems.
- Able to see in close range and with depth perception, as well as ability to see color.
- Able to work in variable temperatures (office setting, warehouse, back of house spaces, and on the Boardwalk).
Licenses / Insurance
N/A
Testing Upon Offer or Hire
N/A