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Email Marketing Program Manager Jobs (NOW HIRING)

Movado Group

Specialist Email Marketing

New York, NY · On-site

$65K - $72K/yr

Key responsibilities of this role include overseeing the execution of email marketing programs ... Define and manage audience segmentation for broadcast and lifecycle campaigns, including cohort ...

DataFinity Group

Be Seen First

Email Marketing Assistant

San Jose, CA · On-site

$55K - $70K/yr

With project and vendor management skills and excellent attention to detail, the Email Marketing Coordinator will partner with our Program Managers to manage all phases of the execution of Email ...

Vista Apex

Email Marketing Coordinator

Racine, WI · On-site

Email Marketing Coordinator Company: VistaApex Solutions Location: Racine, WI | Hybrid Reports to ... Webinar Management * Plan and execute end-to-end webinar programs including promotion, registration ...

TriOptus LLC

Email Marketing manager

Draper, UT · On-site

We are looking for a skilled Email Marketing Manager to support our campaign and newsletter programs for both prospects and customers. This is an indefinite contract role at approximately 40 hours ...

PragerU

Email Marketing Manager

Los Angeles, CA · On-site

$80K - $95K/yr

PragerU is seeking a detail-oriented, data-driven Email Marketing Manager to execute and optimize our full post-acquisition lifecycle email program. You'll be the hands-on owner of building ...

JRG Partners

Marketing Program Manager

Boston, MA · On-site

Marketing Programs Manager Status: Exempt Position: Reports to: Vice President, Marketing Our ... Plan and manage social media and email campaigns targeting physicians and patients * Lead website ...

Tennesseetitans

Manager, Email Marketing

Nashville, TN · On-site

The Manager will work collaboratively across the Marketing, Ticketing, Corporate Partnerships ... Lead recurring email programs, including newsletters, Know Before You Go communications, nurture ...

PragerU

Email Marketing Manager

Los Angeles, CA

$80K - $95K/yr

PragerU is seeking a detail-oriented, data-driven Email Marketing Manager to execute and optimize our full post-acquisition lifecycle email program. You'll be the hands-on owner of building ...

titans

Manager, Email Marketing

Nashville, TN

The Manager will work collaboratively across the Marketing, Ticketing, Corporate Partnerships ... Lead recurring email programs, including newsletters, Know Before You Go communications, nurture ...

Monitise

Email Marketing Developer

Alpharetta, GA

Build and manage Marketo campaigns, including email programs, webinar campaigns, nurture campaigns ... Maintain marketing database quality through lead tracking, suppression management, and ...

Fiserv, Inc.

Email Marketing Developer

Alpharetta, GA · On-site

Build and manage Marketo campaigns, including email programs, webinar campaigns, nurture campaigns ... Maintain marketing database quality through lead tracking, suppression management, and ...

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All JobsEmail Marketing Program Manager Jobs

Email Marketing Program Manager information

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How much do email marketing program manager jobs pay per hour?

As of Jun 26, 2026, the average hourly pay for email marketing program manager in the United States is $54.82, according to ZipRecruiter salary data. Most workers in this role earn between $41.35 and $65.87 per hour, depending on experience, location, and employer.

What does an Email Marketing Program Manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an Email Marketing Program Manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an Email Marketing Program Manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

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Email Marketing Program Manager jobs near you
Specialist Email Marketing

Specialist Email Marketing

Movado Group

New York, NY • On-site

$65K - $72K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Job description

At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the cornerstone of business - we invite you to grow your career with us.
The Email Marketing Specialist will have an interest and eagerness to be the foundational owner of strategic planning framework and performance oversight for email marketing programs that impacts customer acquisition, retention, and reactivation strategies to drive the global business forward.
The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels.
Key responsibilities of this role include overseeing the execution of email marketing programs, ensuring campaign delivery aligns with strategic objectives and performance standards. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. This role is responsible for making data-driven decisions that impact customer lifecycle performance, revenue growth and marketing effectiveness.
Responsibilities:
  • Own the planning, development, and optimization of email marketing campaigns, including setting objectives, defining audience strategy, and ensuring execution aligns with business goals.
  • Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance
  • Partner with and influence cross functional stakeholders (e.g. creative teams, merchandising teams, digital marketing teams), by providing data-driven recommendations to create a dynamic, personalized email experience that is cohesive with onsite and offsite marketing campaign strategy
  • Define and manage audience segmentation for broadcast and lifecycle campaigns, including cohort analysis and ongoing optimizations for health checks in coordination with Sr Manager
  • Design and optimize customer journeys (e.g. welcome, Abandon cart, winback, etc.) as well as trigger email program (e.g. abandon cart, birthdays, etc.) including strategy, targeting, and performance measurement
  • Exercise independent judgement in prioritizing initiatives, optimizing campaign strategy, and determining the most effective use of email/SMS marketing channel and tools
  • Drive improvements in key performance indicators such as conversion rate, revenue per send, and customer retention through strategic program enhancements
  • Expected to become and act as subject matter expert in email marketing, lifecycle strategy, and a power-user of email service platform and full mar comm tech stack
  • Own and ensure compliance with CAN-SPAM regulations and international data collection policies
  • Own deliverability, IP health, and maintain data hygiene

Requirements:
  • 2-3+ years' experience in a similar role - preferably within fashion or accessories
  • Experience managing, creating, and deploying campaigns in at least one ESP (e.g.: SFMC, Listrak, Klayvio, etc.)
  • Ability in understanding complex consumer databases and segmentation is required
  • Ability in working with complex enterprise level CRM /ESP systems is required
  • Light HTML coding abilities required
  • Comfortable working in partnership with multifunctional teams across large enterprise environment
  • Prior experience creating weekly/monthly campaign performance analysis required
  • Excellent communication skills and working with cross functional teams
  • Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines
  • Meticulous attention to detail
  • Ability to build and maintain relationships
  • Strong organization and prioritization skills to manage multiple projects simultaneously
  • Proactive self-starter with ability to use own initiative

This is a hybrid position (minimum of 3 days in office - In-Office Schedule is Tuesday, Wednesday, Thursday). Our office is located in New York City.
The base salary range for this position is $65,000 to $72,000 per year. Base salary is determined by individualized factors such as experience and market location.
As a benefit eligible position, this role enjoys access to our medical plans, dental plans, vision plan, Life Insurance, Accidental Dismemberment & Death Insurance, Tuition Reimbursement program, 401(k), Short-Term Disability, Long-Term Disability, Parental Leave, Legal Plan, Employee Assistance Program, Pet Insurance, Flexible Spending Account, Critical Illness Insurance, Watch Accommodations/Discounts, Paid Time Off and Company Paid Holidays!
Benefits described above are subject to change and/or may be modified at the Company's discretion based on business needs or applicable laws.
DIRECT APPLICANTS ONLY - NO AGENCIES
Movado Group, Inc. designs, sources, and distributes MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, LACOSTE®, and CALVIN KLEIN® watches worldwide, and operates Movado company stores in the United States.
Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
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#LI-MP1
Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

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