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Email Marketing Program Manager Jobs in Colorado

Marketing Specialist

Denver, CO ยท On-site

$60K - $65K/yr

... and programs across digital, email, partner, and promotional channels. This role works closely with the Senior Marketing Manager to translate strategy into execution while exercising independent ...

Marketing and Events Manager

Arvada, CO ยท On-site

$110K - $145K/yr

... execute email marketing, social media, and digital advertising programs. * Monitor campaign ... Manage and mentor a Marketing Coordinator and potential future team members. * Foster a culture of ...

Marketing and Events Manager

Arvada, CO ยท On-site

$110K - $145K/yr

... execute email marketing, social media, and digital advertising programs. * Monitor campaign ... Manage and mentor a Marketing Coordinator and potential future team members. * Foster a culture of ...

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Email Marketing Program Manager information

What does an email marketing program manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What job categories do people searching Email Marketing Program Manager jobs in Colorado look for? The top searched job categories for Email Marketing Program Manager jobs in Colorado are:
What cities in Colorado are hiring for Email Marketing Program Manager jobs? Cities in Colorado with the most Email Marketing Program Manager job openings:

Email Marketing Coordinator

Quicksilver Scientific

Louisville, CO โ€ข Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 28 days ago


Job description

Help Shape the Customer Journey at Quicksilver Scientific

Are you passionate about email marketing, marketing automation, and creating exceptional customer experiences? Do you enjoy combining creativity with data, organization, and attention to detail? If so, we'd love to meet you.

Quicksilver Scientific is seeking an Email Marketing Coordinator to own the execution and optimization of our email marketing programs across our Practitioner, MedSpa, and Consumer brands. This role is responsible for coordinating, building, testing, scheduling, and analyzing email campaigns that engage customers throughout every stage of their journey.

Working closely with Marketing, Education, Product Development, Regulatory, Sales, and Customer Experience, you'll help deliver high-performing email campaigns that support product launches, educational initiatives, customer retention, and business growth.

This is an excellent opportunity for a highly organized marketing professional who enjoys combining technical execution with creative collaboration and wants to grow their expertise in lifecycle marketing and marketing automation.


What You'll Do:

Email Marketing

Slice, schedule, test, and deploy email campaigns using Klaviyo (or a similar email marketing platform).
Coordinate audience segmentation, list management, campaign calendars, and deployment schedules.
Perform quality assurance on content, links, personalization, rendering, and functionality before every send.
Coordinate creative assets, copy, approvals, and regulatory reviews to ensure campaigns launch accurately and on time.
Monitor campaign performance and prepare reports on key metrics such as open rates, click-through rates, conversions, engagement, and revenue.
Support A/B testing initiatives and recommend opportunities to improve campaign performance.


Marketing Campaign Support

Help execute product launches, seasonal promotions, and integrated marketing campaigns.
Maintain project timelines, campaign documentation, and marketing calendars.
Coordinate deliverables across multiple teams to keep projects moving forward.
Support website updates, landing pages, and other digital marketing initiatives as needed.

Cross-Functional Collaboration

Partner closely with Marketing, Education, Customer Experience, Product Development, Regulatory, Sales, and external vendors.
Help ensure all communications align with Quicksilver Scientific's brand standards and FDA/FTC compliance requirements.
Identify opportunities to improve marketing workflows, organization, and operational efficiency.


What Success Looks Like:

Delivering accurate, high-quality email campaigns on time.
Driving continuous improvements in email engagement and campaign performance.
Managing multiple campaigns and priorities with exceptional organization and attention to detail.
Building strong partnerships across cross-functional teams.
Supporting successful product launches and marketing initiatives that create an outstanding customer experience.


What You'll Bring:

Required Qualifications

Bachelor's degree in marketing, communications, business, or related field.
1-3 years of professional experience in email marketing.
Experience building and deploying email campaigns using Klaviyo, HubSpot, or a similar email service provider (ESP).
Strong organizational, project management, and time management skills.
Exceptional attention to detail with excellent proofreading and quality assurance skills.
Experience with audience segmentation, campaign reporting, and email marketing analytics.
Excellent written and verbal communication skills.
Proficiency with Microsoft Office.


Preferred Qualifications

Experience marketing within healthcare, wellness, dietary supplements, consumer products, or e-commerce.
Experience with Klaviyo or similar marketing automation platforms.
Familiarity with Figma, Canva, or other creative collaboration tools.
Experience using project management platforms such as Asana.
Working knowledge of digital marketing, landing pages, website content management, and A/B testing.
Working knowledge of FDA and FTC marketing regulations.


Work Environment: Hybrid office environment located within a manufacturing facility.


Hours/Schedule: Monday-Friday, 8:30 a.m.-5:00 p.m., with flexibility as business needs require. This hybrid position requires three days per week in the office and two remote workdays. During the company's Summer Friday schedule, employees work four 9-hour days (Monday-Thursday) and a 4-hour workday on Friday.


Compensation: $65,000-$75,000


Benefits: At Quicksilver Scientific, we're committed to supporting the health, well-being, and professional growth of our team. We offer a generous benefits package that includes:

Medical, Dental, and Vision Insurance Plans
Health Savings Account & Flexible Spending Account options
Health Savings Account Match
Company Paid Life, Short-Term & Long-Term Disability Insurance
401(k) with up to 4% Company Match
Four weeks of paid time off
Gym Membership Reimbursement


Why Quicksilver Scientific?

At Quicksilver Scientific, we believe in transforming health through science and innovation. Our mission is to help people live healthier, more vibrant lives with natural medicine that works. You'll join a collaborative, mission-driven team that values curiosity, continuous improvement, and making a meaningful impact on the lives of practitioners and consumers alike.

If you're looking for an opportunity to grow your marketing career while helping deliver engaging digital experiences that make a difference, we'd love to hear from you.

Quicksilver Scientific is an Equal Opportunity Employer and is committed to creating an inclusive workplace where everyone can thrive.