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Email Marketing Program Manager Jobs in Colorado

Career Certified

Marketing Specialist

Denver, CO · On-site

$60K - $65K/yr

... and programs across digital, email, partner, and promotional channels. This role works closely with the Senior Marketing Manager to translate strategy into execution while exercising independent ...

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Email Marketing Program Manager information

What does an Email Marketing Program Manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an Email Marketing Program Manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an Email Marketing Program Manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Colorado? For Email Marketing Program Manager jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Email Marketing Program Manager jobs in Colorado look for? The top searched job categories for Email Marketing Program Manager jobs in Colorado are:
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Email Marketing Program Manager jobs near you
Email Marketing Specialist I

Email Marketing Specialist I

Obesity Medicine Association

Centennial, CO • Hybrid

$58K - $65K/yr

Full-time

Posted 5 days ago

Job description

Job Description | Email Marketing Specialist I

Department: Marketing

Reports to: Director of Marketing

Hours: Full-time

Status: Exempt

Responsibilities/Duties:

The Email Marketing Specialist I works cross-collaboratively to support the Obesity Medicine Association (OMA) and the marketing department’s initiatives with the execution and tracking of marketing programs for the following areas of OMA’s strategy and operations: Membership, Events, Education, Sales and Sponsorships, and overall OMA Brand.

The Email Marketing Specialist I will lead the execution of the following duties and responsibilities:

  • Lead strategy and execution of multichannel membership acquisition campaigns, with a primary focus on generating, capturing, and qualifying leads through digital advertising and email marketing
  • Own automated onboarding, engagement, and retention email journeys within the marketing automation platform to convert leads into members and advance prospects through the funnel
  • Plan, execute, and optimize high-impact email marketing campaigns using marketing automation tools; monitor performance, analyze engagement metrics, and continuously improve lead conversion and funnel progression through segmentation, targeting, and compelling copy
  • Partner with internal teams and external agencies to execute lead-driven digital initiatives across web content, paid and organic search, and email, ensuring alignment with acquisition goals
  • Proactively identify, research, and test new lead sources, data providers, and list-building opportunities; deliver insights and recommendations to marketing leadership to scale pipeline growth
  • Collaborate with membership team to support local obesity networking groups, ensuring timely follow-up and fulfillment of marketing initiatives
  • Design, build, and deploy automated inbound lead-nurture journeys within the email platform to increase conversion, engagement, and lifetime value
  • Drive lead acquisition for external events by managing registration logistics and developing targeted, audience-specific marketing communications to capture and nurture event leads
  • Attend conferences, courses, and external events as assigned to support onsite lead capture, engagement, and follow-up activities; annual spring conference attendance required

Experience and Requirements:

  • Bachelor’s degree in marketing, journalism, public relations, communications, or design is required
  • A minimum of 3-5 years of experience in marketing, PR, communications, or design is required with at least 2 years in a communications-focused role. 5-7 years of experience is preferred
  • Website content management and email marketing experience required
  • Graphic design skills required, specifically with Adobe Creative Suite. Must provide digital design portfolio
  • Experience in a B2B/B2C inbound/outbound content marketing for a healthcare company or an Association/society setting preferred
  • Superior communication skills with strong attention to detail while meeting deadlines on multiple projects within a fast-paced collaborative environment
  • Strong writing, editing and proofing skills

Salary Range: $58,000-65,000

About the Obesity Medicine Association

The Marketing Specialist I role functions in a hybrid work environment with some in-office attendance required. Candidates must live proximal (within reasonable driving distance) to the OMA's office headquarters in Centennial, CO.

Obesity Medicine Association is a 501(c)(6) non-profit association. It does not exclude, deny benefits to, or otherwise discriminate against any person or organization based on age, race, sex, color, creed, religion, national origin, sexual orientation, transgender status, gender identity, gender expression, ancestry, marital status, gender, veteran status, political service, affiliation or disability.

The Obesity Medicine Association (OMA) is the largest national organization of physicians, nurse practitioners, physician assistants, and other healthcare providers working to improve the lives of patients affected by obesity. OMA members are clinical experts in obesity medicine. They use a comprehensive, scientific, and individualized approach when treating obesity, which helps patients achieve their health and weight goals. OMA offers resources, education, and community to physicians and other health care providers in the field of obesity medicine.