ZipRecruiter

Log In

1

Email Marketing Program Manager Jobs in Colorado

Career Certified

Marketing Specialist

Denver, CO · On-site

$60K - $65K/yr

... and programs across digital, email, partner, and promotional channels. This role works closely with the Senior Marketing Manager to translate strategy into execution while exercising independent ...

U.S. Lawns

Market Manager

Centennial, CO · On-site

Management and participation in telemarketing programs. * Management, creating, distributing and monitoring metrics of Constant Contact e-mail marketing. * Networking and participating with ...

Pax8

Marketing Communications Program Manager

Denver, CO · On-site +1

$80K - $110K/yr

🔍 Marketing Communications Program Manager - United States | Pax8 ✨ Shape Global Messaging at Scale This is your opportunity to step into a highly visible role at Pax8, driving the rhythm and ...

Pax8

Marketing Communications Program Manager

Denver, CO · On-site

$80K - $110K/yr

🔍 Marketing Communications Program Manager - United States | Pax8 Shape Global Messaging at Scale This is your opportunity to step into a highly visible role at Pax8, driving the rhythm and ...

HydraPak

Run Marketing Project Manager

Longmont, CO

$80K - $100K/yr

Duties and ResponsibilitiesRun Marketing Program Management * Own timelines, workflows, and ... Support execution of integrated marketing campaigns across social media, PR, email, paid media ...

Hydrapak

Run Marketing Project Manager

Longmont, CO · On-site

$80K - $100K/yr

Duties and Responsibilities Run Marketing Program Management * Own timelines, workflows, and ... Support execution of integrated marketing campaigns across social media, PR, email, paid media ...

next page

Showing results 1-20

All JobsEmail Marketing Program JobsEmail Marketing Program Manager JobsEmail Marketing Program Manager Jobs in Colorado

Email Marketing Program Manager information

What does an Email Marketing Program Manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an Email Marketing Program Manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an Email Marketing Program Manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Colorado? For Email Marketing Program Manager jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Email Marketing Program Manager jobs in Colorado look for? The top searched job categories for Email Marketing Program Manager jobs in Colorado are:
What cities in Colorado are hiring for Email Marketing Program Manager jobs? Cities in Colorado with the most Email Marketing Program Manager job openings:
Email Marketing Program Manager jobs near you
Marketing Specialist

Marketing Specialist

Career Certified

Denver, CO • On-site

$60K - $65K/yr

Full-time

Posted 18 days ago

Job description

Job Description: Marketing Specialist
Division / Department: Marketing
Reports to (position): Sr. Marketing Manager
Level / Grade: Associate
Location: Denver area preferred, but can be remote
Employment Type: Full Time
Work Conditions: Remote Office Environment
Travel: Minimal (up to 10%)
Telecommute: Yes
Minimum Educational Requirement: Associate's degree in Marketing, Business, Communications, or related field (Bachelor's preferred)
Years of Experience: 1-3 years in marketing, campaign coordination, or related role
About the Role
The Marketing Specialist is responsible for planning, executing, and optimizing marketing campaigns and programs across digital, email, partner, and promotional channels. This role works closely with the Senior Marketing Manager to translate strategy into execution while exercising independent judgment in campaign configuration, performance evaluation, and optimization decisions.
The role contributes directly to marketing performance by analyzing campaign data, identifying trends, and recommending improvements that impact engagement, conversion, and revenue outcomes. The ideal candidate is highly organized, analytically driven, and capable of managing multiple initiatives while contributing to both execution and continuous improvement of marketing strategy.
You'll be a key operational partner, helping bring campaigns to life from strategy through execution. This is a great fit for someone who is organized, analytically minded, collaborative, and excited to learn the full spectrum of digital marketing.
Essential Functions & Responsibilities
Campaign Execution & Optimization
  • Plan and execute marketing campaigns, including email, promotional, digital, and web initiatives.
  • Help build out the monthly promotional calendar, including scheduling, copy coordination, and ensuring campaigns launch on time and on brief.
  • Draft campaign briefs, creative requests, copy inputs (headlines, subject lines, CTAs), and messaging frameworks for review and approval.
  • Partner with internal teams to ensure campaigns are executed accurately and on schedule.

Marketing Program Support
  • Own the execution and ongoing performance of recurring and always-on marketing programs, including customer lifecycle and promotional initiatives.
  • Monitor program effectiveness and determine corrective actions or adjustments to improve performance outcomes.
  • Coordinate assets and campaign elements across channels, ensuring consistency and quality.

Performance Tracking & Insights
  • Analyze campaign performance data, including open rates, click-through rates, conversion metrics, and revenue impact.
  • Track initiative performance against revenue, conversion, engagement, and growth objectives and surface recommendations.
  • Identify trends in the data and surface insights that inform future strategy.
  • Conduct competitor analysis to monitor industry trends, benchmark performance, and identify opportunities to differentiate our marketing approach.

Ideation & Strategy
  • Contribute to campaign and program strategy through data-driven insights and innovative ideas.
  • Stay current on marketing trends, tools, and best practices to improve campaign effectiveness.
  • Participate in strategic planning sessions and provide input on campaign direction and priorities.

Cross-Functional Collaboration
  • Partner with Marketing, Sales, and other internal teams to support campaign execution and alignment.
  • Maintain clear communication across stakeholders to ensure project success.
  • Support budget tracking and coordination in collaboration with Marketing and Sales leadership.

Day-to-Day Marketing Operations
  • Support the Senior Marketing Manager with administrative and operational tasks including project tracking, asset management, and vendor coordination.
  • Maintain organized records of campaign calendars, assets, and performance documentation.
  • Help manage and update the marketing project management tool to keep campaigns on track.

Other Duties
Additional responsibilities may include trade show and event support, webinar program coordination, partner and ABM campaign assistance, post-event reporting, and other projects as assigned.
Required Qualifications
  • 1-3 years of experience in marketing, campaign coordination, or a related role.
  • Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
  • Detail-oriented with a high degree of accuracy in execution.
  • Exposure to the email marketing platform Klaviyo is a strong plus.
  • Analytical mindset - comfortable pulling reports, reading dashboards, and summarizing findings clearly.
  • Strong written communication skills for campaign copy, briefs, and internal documentation.
  • Curious, proactive, and motivated to understand the "why" behind marketing decisions.
  • Collaborative mindset with the ability to work cross-functionally and manage competing priorities
  • Experience using AI tools to improve productivity, accelerate content creation, support research, and enhance marketing execution
  • Ability to evaluate, refine, and apply AI-generated outputs while maintaining quality and brand standards
  • Familiarity with project management tools (ClickUP, Monday.com) is a plus.
  • Experience in e-commerce or online education marketing is a bonus.

Physical Requirements
The physical demands of this position are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the duties

Apply