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Email Marketing Program Manager Jobs in Massachusetts

JRG Partners

Marketing Program Manager

Boston, MA · On-site

Marketing Programs Manager Status: Exempt Position: Reports to: Vice President, Marketing Our ... Plan and manage social media and email campaigns targeting physicians and patients * Lead website ...

Bevi

Experiential Marketing Program Manager

Boston, MA · On-site

We're seeking an Experiential Marketing Program Manager to help run Bevi's experiential program day to day. This role owns the operations behind two core workstreams that power Bevi activations:

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BRUNT Workwear

Retention Marketing Manager

Reading, MA · On-site

The Retention Marketing Manager owns BRUNT's lifecycle marketing program across our owned channels, SMS and Email, building the flows and segmentation logic that move customers through the full ...

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Email Marketing Program Manager information

What does an email marketing program manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Massachusetts?

For Email Marketing Program Manager jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Email Marketing Program Manager jobs in Massachusetts look for?

The top searched job categories for Email Marketing Program Manager jobs in Massachusetts are:

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Cities in Massachusetts with the most Email Marketing Program Manager job openings:

Email Marketing Program Manager jobs near you

Marketing Program Manager - Life Sciences

CEDENT

Boston, MA

Full-time

Re-posted 3 days ago

Job description

Key Responsibilities:
  • The Marketing Program Manager will work closely with the Product Marketing team to develop and refine content that enhances brand awareness, educates customers, and accelerates sales
  • This individual will ensure that scientific and technical content is effectively translated into engaging marketing materials across multiple channels, including the website, blogs, webinars, social media, and digital marketing campaigns
  • As our Marketing Program Manager, you'll be the creative force behind our content strategy, working hand-in-hand with commercial team leads
  • This role requires the ability to balance technical accuracy with compelling messaging to resonate with target audiences in pharma, biotech, and adjacent industries
  • Content Development & Optimization: Work closely with Product Marketing to create, refine, and optimize content that drives awareness, adoption, and engagement
  • Scientific Storytelling: Translate complex scientific and technical concepts into compelling narratives that resonate with different target audiences
  • Marketing Program Execution: Support the development and execution of integrated marketing programs that align with go-to-market (GTM) strategies and product positioning
  • Plan, coordinate, and execute client’s presence at industry tradeshows and conferences, including exhibit management and logistics.
  • Develop and schedule engaging content across social media platforms to enhance brand visibility and audience engagement.
  • Manage email marketing campaigns, including content creation, audience segmentation, and automation workflows using marketing automation and campaign management platforms.
  • Support the development of marketing materials, such as brochures, presentations, and promotional assets.
  • Track and analyze marketing metrics to assess campaign performance and optimize strategies for improved engagement.
  • Assist in other marketing initiatives as needed to support company objectives.
Qualifications:
  • The ideal candidate is a master of scientific storytelling, with a keen eye for detail and a flair for creating content that resonates with diverse audiences
  • Bachelor’s degree in Life Sciences, Marketing, Communications, Business, or a related field.
  • Minimum of two years of experience in life sciences marketing or communications
  • Strong organizational and project management skills with attention to detail.
  • Excellent written and verbal communication skills.
  • Proficiency in social media platforms (LinkedIn, X, Instagram) and content scheduling tools.
  • Experience with marketing automation platforms such as HubSpot, Marketo, or Mailchimp.
  • Ability to thrive in a fast-paced environment and contribute innovative ideas.
Cedent logo

About Cedent

Sourced by ZipRecruiter

CEDENT strives to attract and retain the best people and provide an environment where they can all develop professionally and build a rewarding career. As a result, we create an inclusive environment that is rich in diversity, acknowledges each individual's uniqueness and promotes respect, personal achievement and stewardship. Our clients are global and so is CEDENT. We build and maintain a global workforce that includes people from different backgrounds, with a vast range of skills and experience all united by a common culture and commitment to help our clients achieve high performance. Cultivating a diverse workforce and inclusive work environment makes business sense. Our peoples varied skills are the talent engine that powers CEDENT, enabling it in turn to deliver the innovative solutions that help our clients outperform competitors.

Industry

It services

Company size

11 - 50 Employees

Headquarters location

Plano, TX, US

Year founded

2008

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