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Email Marketing Program Manager Jobs in Massachusetts

Repligen

$135K - $190K/yr

The Senior Manager, Marketing Program Management, is a critical player/coach responsible for building scalable program management practices, translating strategic marketing priorities into high ...

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Email Marketing Program Manager information

What does an email marketing program manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an email marketing program manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an email marketing program manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Massachusetts?

For Email Marketing Program Manager jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Email Marketing Program Manager jobs in Massachusetts look for?

The top searched job categories for Email Marketing Program Manager jobs in Massachusetts are:

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Cities in Massachusetts with the most Email Marketing Program Manager job openings:

Email Marketing Program Manager jobs near you

Senior Manager, Marketing Program Management

Repligen Corp

Waltham, MA • On-site

$135 - $190/hr

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Repligen rating

7.6

Company rating: 7.6 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

Job description

Repligen is building a best-in-class in-house marketing agency to accelerate the speed, quality, creativity, and performance of global marketing execution.

The Senior Manager, Marketing Program Management, is a critical player/coach responsible for building scalable program management practices, translating strategic marketing priorities into high-performing, omni-channel campaigns and content. This individual operates at the intersection of strategy, creative design, campaign execution, and AI‑powered productivity. The leader will manage a team and serve as the bridge between Strategic Marketing and execution, turning business objectives into tactical outputs that drive pipeline, customer engagement, and revenue growth.

Key Responsibilities
  • Strategic Translation & Campaign Leadership: Partner with Strategic Marketing and Business Unit leaders to interpret marketing briefs and translate them into actionable campaign plans and deliverables; lead end‑to‑end campaign execution across digital and omni‑channel initiatives; ensure alignment of marketing programs with business goals, product portfolios, and revenue targets.
  • In‑House Agency Leadership (Player/Coach): Lead, mentor, and develop a team of Program Managers and Technical Writers leveraging AI to improve team efficiency; act as both strategic leader and hands‑on contributor; establish best practices, workflows, and quality standards; drive a culture of accountability, creativity, and continuous improvement.
  • Program & Project Management: Oversee the development and delivery of marketing assets (digital, print, web, video); ensure projects are delivered on time, on budget, and aligned to strategic objectives; manage cross‑functional coordination across marketing, product management, and commercial teams.
  • Campaign Operations & Platforms: Own and optimize campaign management platforms; design and manage workflows to improve efficiency, scalability, and visibility; provide user support and drive adoption of tools and processes.
  • Financial & Operational Excellence: Manage marketing budgets, forecasts, and monthly accruals; ensure accurate tracking and reporting of marketing spend; optimize resource allocation to maximize ROI and productivity.
  • AI‑Enabled Marketing Execution: Leverage AI tools (e.g., generative content, design automation, campaign optimization tools); use AI to rapidly develop drafts, variations, and personalized content at scale; identify opportunities to improve efficiency, speed, and quality through AI‑driven workflows; partner with leadership to test and adopt emerging AI tools.
  • Content & Digital Execution: Oversee integrated content development across channels (digital, print, social, web); collaborate with subject matter experts for technical accuracy; align content to customer journeys and campaign objectives.
  • Performance Analytics & Optimization: Track and report on campaign performance using dashboards and analytics tools; generate insights to improve campaign effectiveness and ROI; continuously refine programs based on data‑driven learnings.
Qualifications & Experience
  • Education: Bachelor’s degree in Marketing, Business, Design or related field.
  • Experience: 8+ years in marketing program management, campaign execution, or product marketing, with 4+ years in management.
  • Proven experience translating strategy into execution in a matrixed organization; experience in life sciences, biotechnology, or pharmaceutical industries strongly preferred.
  • Strong proficiency in marketing automation and campaign management platforms.
  • Advanced skills in Microsoft Office (Excel, PowerPoint).
  • Experience with creative and AI‑enabled tools (e.g., Adobe Creative Suite, Canva, Jasper, Claude).
  • Solid understanding of digital marketing channels and tactics.
Leadership & Core Competencies
  • Demonstrated ability to lead and develop high‑performing teams in a player/coach model.
  • Exceptional project management and organizational skills.
  • Strong communication and stakeholder management capabilities.
  • Ability to operate effectively in a fast‑paced, global matrixed environment.
  • Data‑driven mindset with a focus on measurable outcomes.
Compensation and Benefits
  • Estimated base salary range: $135,000–$190,000 (United States).
  • Variable cash programs and equity may be offered.
  • Benefits include paid time off, health/dental/vision, retirement benefits, and flexible spending accounts.
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