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Email Marketing Program Manager Jobs in Tennessee

INHABIT IQ

Email Marketing Manager

Knoxville, TN · On-site +1

This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients ... Experience planning and executing email marketing programs required * Excellent written and verbal ...

titans

Manager, Email Marketing

Nashville, TN

The Manager will work collaboratively across the Marketing, Ticketing, Corporate Partnerships ... Lead recurring email programs, including newsletters, Know Before You Go communications, nurture ...

Tennesseetitans

Manager, Email Marketing

Nashville, TN · On-site

The Manager will work collaboratively across the Marketing, Ticketing, Corporate Partnerships ... Lead recurring email programs, including newsletters, Know Before You Go communications, nurture ...

Titan Brands

Senior Email Marketing Specialist

Memphis, TN · On-site

$69K - $86K/yr

Partner with the Senior Marketing Manager, brand, creative, merchandising, and ecommerce teams to ... Set up email and SMS tests, document results, and apply learnings to improve content, audience ...

Titan Brands

Senior Email Marketing Specialist

Memphis, TN · On-site

$69K - $86K/yr

Partner with the Senior Marketing Manager, brand, creative, merchandising, and ecommerce teams to ... Set up email and SMS tests, document results, and apply learnings to improve content, audience ...

Titan Brands

Senior Email Marketing Specialist

Memphis, TN · On-site

$69K - $86K/yr

Partner with the Senior Marketing Manager, brand, creative, merchandising, and ecommerce teams to ... Set up email and SMS tests, document results, and apply learnings to improve content, audience ...

TERRACON

Marketing Manager

Chattanooga, TN

... programs including but not limited to proposals, advertising, press releases, direct email/mail ... Manage the marketing program for a division/office and a team of direct reports. * Manage the ...

Smith Douglas Homes

Marketing Manager

Harrison, TN · On-site

Track, monitor, and evaluate results for specific marketing programs and campaigns. * Ensure ... Email marketing and campaign experience * Experience with marketing data analytics and tools (Web ...

RedRover

Marketing Strategist

Memphis, TN

Help guide marketing programs that may include paid media, SEO, content marketing, email marketing ... Experience using HubSpot and other CRM or marketing automation platforms. * Ability to analyze data ...

RedRover

Marketing Strategist

Memphis, TN · On-site

Help guide marketing programs that may include paid media, SEO, content marketing, email marketing ... Experience using HubSpot and other CRM or marketing automation platforms. * Ability to analyze data ...

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All JobsEmail Marketing Program JobsEmail Marketing Program Manager JobsEmail Marketing Program Manager Jobs in Tennessee

Email Marketing Program Manager information

What does an Email Marketing Program Manager do?

An Email Marketing Program Manager is responsible for planning, executing, and optimizing email marketing campaigns to engage customers and drive business goals. They develop strategies, manage email lists, segment audiences, create content, and analyze campaign performance. Their role often involves collaborating with creative, sales, and analytics teams to ensure consistent messaging and effective targeting. Additionally, they monitor key metrics like open rates, click-through rates, and conversions to refine future campaigns.

What are some typical challenges an Email Marketing Program Manager faces when coordinating campaigns across multiple departments?

Email Marketing Program Managers often collaborate with creative, product, and analytics teams to launch successful campaigns. A common challenge is aligning timelines and priorities across these groups, especially when last-minute changes or approvals are needed. Balancing strategic planning with fast-paced execution requires strong communication and organizational skills. Building effective relationships and setting clear expectations with stakeholders can greatly help in overcoming these hurdles.

What are the key skills and qualifications needed to thrive as an Email Marketing Program Manager, and why are they important?

To thrive as an Email Marketing Program Manager, you need expertise in campaign strategy, segmentation, analytics, and a strong understanding of email marketing best practices, usually supported by a degree in marketing or a related field. Familiarity with email marketing platforms like Mailchimp or Salesforce Marketing Cloud, as well as certifications such as HubSpot Email Marketing, are typically required. Strong project management, attention to detail, and effective communication skills help you coordinate cross-functional teams and optimize campaigns. These skills are essential for driving engagement, ensuring deliverability, and maximizing ROI from email marketing initiatives.

What is the difference between Email Marketing Program Manager vs Email Marketing Specialist?

AspectEmail Marketing Program ManagerEmail Marketing Specialist
ResponsibilitiesOversees entire email campaigns, strategy, and performance analysisExecutes email campaigns, creates content, and manages lists
Required SkillsStrategic planning, analytics, project managementCopywriting, email platform proficiency, list segmentation
Experience & CertificationsExperience in campaign management, certifications like HubSpot or MailchimpExperience in email marketing, certifications often optional
Work EnvironmentCollaborates with marketing teams, often in corporate settingsWorks closely with marketing teams, often in digital marketing agencies

The main difference is that the Email Marketing Program Manager focuses on strategic planning, overseeing campaigns, and analyzing performance, while the Email Marketing Specialist handles the execution, content creation, and day-to-day email tasks. Both roles require familiarity with email platforms and marketing tools, but the Program Manager typically has a broader scope and more strategic responsibilities.

What are popular job titles related to Email Marketing Program Manager jobs in Tennessee? For Email Marketing Program Manager jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Email Marketing Program Manager jobs in Tennessee look for? The top searched job categories for Email Marketing Program Manager jobs in Tennessee are:
What cities in Tennessee are hiring for Email Marketing Program Manager jobs? Cities in Tennessee with the most Email Marketing Program Manager job openings:
Email Marketing Program Manager jobs near you

Email Marketing Manager

BLUE TENT MARKETING LLC

Knoxville, TN • On-site, Remote

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Job description

About Inhabit

Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at, visit inhabit.com.

About Blue Tent

Bluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring our passion for life to the work we do every day.

Job Description Summary

Bluetent is seeking an enthusiastic and experienced Digital Marketing Associate (With a focus in PPC ) to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The Associate is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.

Our vision is to be the premier digital agency in the vacation rental industry by driving quality conversions and creating digital experiences that inspire and motivate travelers to place. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.   

Job Description Summary

The Email Marketing Associate is an integral part of the Email Marketing team. The Email Marketing Associate is responsible for representing Bluetent while working closely with our clients to develop and monitor new email marketing initiatives. Email Marketing Associate produce email marketing initiatives that align with current best practices to help develop and maintain marketing programs. They also help further the services that we offer by creating and designing email templates for e-mail marketing materials and staying ahead of emerging trends.

What You’ll Do (Functions & Responsibilities)

  • Assist with the technical production of monthly email marketing campaigns for clients
  • Create and design new email templates for email marketing materials
  • Apply HTML/CSS, Dreamweaver, Photoshop knowledge
  • Stay up to date with current best practices and continue to develop new initiatives and strategies
  • Communicate with clients to manage and produce projects
  • Creative copywriting and critical proofreading of all campaigns before launch
  • Deploy emails under tight deadlines without sacrificing integrity
  • Review performance including but not limited to Email Reports, Google Analytics, and Email on Acid with the client after each campaign
  • Gain proficiency in Web development within the Drupal and SMC content management system
  • Assist clients in Web production related to email initiatives

What We’re Looking For (Minimum qualifications)

  • Working understanding of HTML/CSS required
  • Experience with major email service providers required
  • Experience planning and executing email marketing programs required
  • Excellent written and verbal communication skills
  • Demonstrated understanding of email marketing best practices
  • Strong analytical skills and attention to detail
  • Experience writing content for emails and landing pages
  • Experience with marketing automation
  • Interest in Vacation Rental Industry, experience in the industry is a plus
  • Customer Service experience required

Education Requirements

  • BA in marketing or related field or minimum 2 years of email marketing experience required

Type

  • Full Time, Salaried, Exempt

Location

  • Any of the core markets
  • We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.

Benefits Include

  • Competitive Pay
  • Health Insurance: Medical, Dental, Vision and Prescription Plans
  • Health Savings Accounts
  • Flexible Spending Account
  • Dependent Flexible Spending Account
  • Critical Illness
  • Accident
  • Retirement Savings Plan (401K) with discretionary company match
  • Short and Long Term Disability
  • Company Paid $25,000.00 life insurance
  • Supplemental Life and AD&D Insurance
  • Employee Assistance Program
  • Paid Holidays
  • Paid Vacation
  • Paid Volunteer Time
  • Inhabit Employee Discount Programs

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants. 

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