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Email Marketing Automation Manager Jobs (NOW HIRING)

Email Campaign Management: Manage email build, optimization and execution, ensuring accuracy and ... Build and manage marketing workflows and trigger campaigns within our marketing automation platform ...

Email Campaign Management: Manage email build, optimization and execution, ensuring accuracy and ... Build and manage marketing workflows and trigger campaigns within our marketing automation platform ...

Email Campaign Management: Manage email build, optimization and execution, ensuring accuracy and ... Build and manage marketing workflows and trigger campaigns within our marketing automation platform ...

... Manager opportunity at Ellsworth Adhesives. This role reports into our corporate headquarters ... Are you passionate about delivering marketing automation and email communications that drive ...

eMail Marketing & Automation Specialist

Milwaukee, WI · On-site

$61K - $83K/yr

Job Overview The eMail Marketing & Automation role leads execution and operational management of Komatsu's end-to-end Notifications Engine across email and lifecycle channels within Adobe Journey ...

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Email Marketing Automation Manager information

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$44K

$101.1K

$146K

How much do email marketing automation manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for email marketing automation manager in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Email Marketing Automation Manager, and why are they important?

To thrive as an Email Marketing Automation Manager, you need expertise in digital marketing strategies, campaign management, and data-driven analysis, often backed by a degree in marketing or communications. Familiarity with email automation platforms (like HubSpot, Marketo, or Mailchimp), CRM systems, and certifications such as HubSpot Email Marketing or Salesforce Marketing Cloud are highly valuable. Strong project management, creativity, and analytical thinking set top performers apart in this field. These skills ensure effective campaign execution, audience engagement, and measurable business results in a competitive digital landscape.

What does an Email Marketing Automation Manager do?

An Email Marketing Automation Manager is responsible for designing, implementing, and optimizing automated email marketing campaigns to engage customers and drive business goals. They use marketing automation platforms to create targeted email workflows, segment audiences, and personalize content based on user behavior. Their work involves analyzing campaign performance, testing strategies, and ensuring compliance with data privacy regulations. They often collaborate with marketing, sales, and design teams to ensure cohesive messaging across channels.

What is the difference between Email Marketing Automation Manager vs Email Marketing Specialist?

AspectEmail Marketing Automation ManagerEmail Marketing Specialist
CredentialsMarketing certifications, automation tools knowledgeBasic marketing or communications background
Work EnvironmentStrategic planning, automation platform managementCampaign execution, content creation
Employer & IndustryDigital marketing teams, e-commerce, agenciesMarketing departments, small to mid-sized companies
Search & Comparison IntentUnderstanding automation roles, tools, and responsibilitiesCampaign tactics, content, and email design

The Email Marketing Automation Manager focuses on developing and managing automated email campaigns using specialized tools, requiring technical skills and strategic planning. In contrast, the Email Marketing Specialist handles campaign execution and content creation. Both roles are essential in digital marketing teams but differ in scope and technical expertise.

What are some common challenges faced by Email Marketing Automation Managers, and how can they be addressed?

Email Marketing Automation Managers often encounter challenges such as ensuring high deliverability rates, segmenting audiences effectively, and keeping up with ever-evolving automation technologies. Staying compliant with regulations like GDPR and CAN-SPAM can also be complex. These challenges can be addressed by continuously monitoring campaign performance metrics, regularly cleaning email lists, investing in ongoing training for new tools and best practices, and collaborating closely with content creators and data analysts to refine strategies. Proactive communication and cross-functional teamwork are key to overcoming obstacles in this dynamic role.
More about Email Marketing Automation Manager jobs
What cities are hiring for Email Marketing Automation Manager jobs? Cities with the most Email Marketing Automation Manager job openings:
What states have the most Email Marketing Automation Manager jobs? States with the most job openings for Email Marketing Automation Manager jobs include:
Infographic showing various Email Marketing Automation Manager job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 56% Full Time, 39% Part Time, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.
Email Marketing Automation Manager

Email Marketing Automation Manager

United Parcel Service of America, Inc.

Savannah, GA • On-site

Full-time

Posted 27 days ago


UPS Supply Chain Solutions rating

7.2

Company rating: 7.2 out of 10

Based on 46 frontline employees who took The Breakroom Quiz

25th of 62 rated delivery companies


Job description

Before you apply to a job, select your language preference from the options available at the top right of this page.
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
Job Description:
The Marketing Automation Manager is responsible for the UPS Supply Chain Solutions' (SCS) email marketing program, advancing global marketing automation and email strategies and programs; owning and administering the Marketo Engage platform; configuring and managing the marketing automation tool; creating and maintaining creative and program templates; managing the health, cleanliness, and integrity of data used in marketing automation/email programs; ensuring adherence to all compliance standards; and managing employee(s) and vendor(s).
These efforts are designed to engage customers at specific stages of their lifecycle journey, improve UPS's brand relevance position, and contribute to engagement KPIs and/or marketing automation revenue goals for which the Marketing Automation Manager is held responsible.
This is a high-impact, high-visibility role requiring deep, hands-on expertise to independently manage and optimize a complex, enterprise-scale marketing automation environment.
This role works closely within the SCS Digital Marketing team to advance business initiatives and partners with other email groups for enterprise-wide initiatives, database management, and compliance.
Responsibilities
  • Serves as a subject matter expert for marketing automation; provides training, guidance and oversight to users of the marketing automation tool; and provides best practice and compliance guidance to campaign teams and stakeholders globally.
  • Develops, executes, oversees, and measures moderate complexity marketing automation and email campaigns through UPS's marketing automation system and/or third-party email service providers, globally.
  • Collaborates with cross-functional teams on campaign strategy, requirements, target audience section criteria, campaign design, schedules, budgets, and measurement.
  • Manages all aspects of program creation and execution within the marketing automation tool and/or with email service providers inclusive of target selection, list creation and segmentation, email creation, landing page and form creation, workflow development, scoring model refinement, email compliance, campaign approval and launch, reporting, and performance optimization.
  • Measures, analyzes, reports on, and makes optimization recommendations to evaluate overall channel and campaign effectiveness.
  • Configures, manages, and troubleshoots technical issues with the marketing automation tool.
  • Creates and maintains creative templates, program templates, and segmentations for use in campaigns.
  • Contributes to the health, cleanliness, and integrity of data used by the tool and email service providers.
  • Possesses acumen required to navigate and leverage customer data, digital marketing and analytical platforms, recommend tagging implementation strategies, and digital marketing processes to achieve marketing automation objectives.
  • Monitors email, marketing automation, and nurture best practices through external benchmarking, conferences/webinars, and periodicals to influence internal policy development, strategy development, and implementation.
  • Interacts with key stakeholders of the marketing automation system and email service provider to ensure the system, email service provider, and supporting processes meet stakeholders' needs and marketing automation/email channel best practices.
  • Manages the Marketing Automation Senior Analyst and/or Marketing Automation Analyst and/or and/or Relationship Marketing Specialist and corresponding people processes to ensure the day-to-day administration of processes and formal procedures.
  • Directs vendors and agencies.
  • Provides necessary reporting on budget (if applicable) to senior management to facilitate budget planning, reporting, and tracking and to ensure overall fiscal management.

Qualifications
  • 5+ years of hands-on experience with Marketo Engage (required), including building, optimizing, and troubleshooting programs and workflows
  • Proven experience owning and administering a marketing automation platform (Marketo preferred)
  • Experience managing enterprise-scale marketing databases (1M+ records)
  • Strong working knowledge of marketing automation strategies, technology platforms, and compliance requirements
  • Bachelor's Degree (or internationally comparable degree)

Preferences:
  • Experience with APIs and testing tools
  • Experience creating target lists for marketing campaigns and proficiency with relational databases and analytics tools: Microsoft Access, Oracle Data Warehouse, Microsoft Power BI, and Microsoft SQL Server
  • Ability to analyze large data sets from multiple data sources, derive insights, and make recommendations for future strategies
  • Expertise in SQL, Python, Databricks

The position is based in Alpharetta, Georgia and requires commuting to the office on a hybrid schedule (4 days in office, 1 day remote). Employer will not sponsor a visa for this position. Candidates must be currently in the same geographic location or willing to relocate independently.
Employee Type:
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
Other Criteria:
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
Basic Qualifications:
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

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