Edtech Marketing Jobs (NOW HIRING)

Location: Remote (US-based candidates only)

Cordance is a software company that acquires and accelerates the growth of vertically-focused, B2B SaaS companies by investing in their products, processes, and people - for the long-term. Our community of experienced operators and subject-matter experts provide go-to-market leadership, operational excellence, and financial rigor to help acquired companies realize their full potential. 

Position Overview 

Cordance is seeking a driven Account Executive specializing in EdTech to accelerate new business acquisition across our education-focused portfolio companies. You will engage K-12 districts, higher education institutions, credentialing bodies, and academic programs of all sizes from small schools to large, complex university systems. 

This role is ideal for a consultative seller with experience navigating academic decision-making committees, multi-layered procurement processes, and diverse stakeholder groups. You will own the entire sales cycle with a strong emphasis on value-based discovery, ROI articulation, and stakeholder alignment. 

Key Responsibilities 

• Identify, target, and convert new logo opportunities in K-12, Higher Ed, and Continuing Education. 

• Build prospecting strategies using market insight into SIS platforms, academic workflow pain points, and institutional priorities. 

• Execute targeted outbound campaigns and engage administrators, IT leaders, academic departments, and procurement teams. 

• Manage full-cycle SaaS sales from qualification through contracting. 

• Lead tailored product demos for academic committees, IT groups, and operational leaders. 

• Conduct deep discovery around challenges such as accreditation, student lifecycle workflows, compliance, scheduling, or credentialing. 

• Build ROI-driven value propositions aligned to institutional outcomes. 

• Apply MEDDPICC rigor to improve qualification, deal progression, and forecast accuracy. 

• Maintain accurate data and documentation in HubSpot. 

• Present compelling business cases to academic councils and executive sponsors. 

• Work closely with SDRs to refine targeting across education segments. 

• Partner with Marketing to shape vertical campaigns and content. 

• Ensure seamless handoff to Customer Success for onboarding and adoption. 

• Navigate complex procurement processes, RFPs, and contracting. 
• Structure terms aligned with institutional fiscal cycles and decision milestones. 

Competencies: 

• Sales Execution & Strategy: Proven ability to own full-cycle SaaS sales in the mid-market segment, consistently achieving or exceeding quota. Balances disciplined process with creative deal strategy to accelerate new logo growth. 

• Consultative Selling & Value Creation: Fluent in value-based discovery and business outcome alignment. Applies MEDDPICC rigor to qualify opportunities and advance deals efficiently. 

• Relationship Development: Builds credibility and trust across multiple stakeholder levels - from functional leaders to executive sponsors - by acting as a strategic partner focused on business outcomes. 

• Negotiation & Closing: Expert in crafting win-win deal structures that drive ARR growth while maintaining profitability and customer satisfaction. 

• Operational Discipline: Maintains accurate forecasting, pipeline visibility, and CRM data hygiene. Prioritizes deals based on impact potential and alignment with ICP. 

• Collaboration & Team Engagement: Partners effectively with SDRs, Sales Leadership, and Marketing to execute GTM strategies and ensure seamless transitions into post-sale success. 

• Performance & Resilience: Operates with persistence, adaptability, and focus in a high-growth, evolving environment. Demonstrates ownership, urgency, and continuous improvement. 

Required Qualifications  

• 5+ years of full-cycle SaaS sales experience, with a strong record of meeting or exceeding quota. 

• Proven success selling into K-12, Higher Ed, or educational institutions. 

• Experience closing SaaS deals across the full spectrum-from small businesses to large enterprise organizations. 

• Experience working with MEDDPICC or similar structured methodologies. 

• Proven ability to engage and influence multiple stakeholders, including senior decision-makers. 

• Exceptional communication, presentation, and negotiation skills. 

• Self-starter with resilience, discipline, and the ability to thrive in a dynamic, high-performance environment. 

Preferred Qualifications 

• Experience with Student Information Systems, academic operations, credentialing, or compliance tools. 

• Familiarity with FERPA, accreditation requirements, and institutional purchasing processes. 

• Success working cross-functionally with SDRs, Marketing, and Product teams. 

• CRM proficiency (HubSpot preferred).