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Ecommerce Business Owner Jobs (NOW HIRING)

The Ecommerce organization's role in that mission is to drive measurable business outcomes by delivering experiences that support our brand and product strategies as well as our consumers' needs ...

eCommerce Business Analyst The Opportunity Rio Grande is a global leader in supplying precious metals and materials to jewelers and manufacturers around the world. Our IT Analysis team is looking for ...

The E-Commerce Business Development Manager will lead the digital commerce strategy for our ... Develop and execute a comprehensive eCommerce strategy across owned (D2C) and third-party platforms ...

The E-Commerce Business Development Manager will lead the digital commerce strategy for our ... Develop and execute a comprehensive eCommerce strategy across owned (D2C) and third-party platforms ...

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Ecommerce Business Owner information

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$25.5K

$128K

$339.5K

How much do ecommerce business owner jobs pay per year?

As of Aug 7, 2026, the average yearly pay for ecommerce business owner in the United States is $127,973.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,000.00 and $145,500.00 per year, depending on experience, location, and employer.

What is the difference between Ecommerce Business Owner vs Ecommerce Manager?

AspectEcommerce Business OwnerEcommerce Manager
ResponsibilitiesOversees entire online business, including strategy, marketing, sales, and operationsManages daily ecommerce platform activities, marketing campaigns, and team coordination
CredentialsTypically self-taught or has business/marketing experience; no formal certification requiredOften holds degrees or certifications in marketing, business, or related fields
Work EnvironmentOwns and operates their own online store or businessWorks within a company or agency managing ecommerce platforms
FocusBusiness growth, profitability, and strategic planningOperational efficiency, campaign management, and team leadership

In summary, an Ecommerce Business Owner is responsible for the overall success and strategy of their online store, while an Ecommerce Manager focuses on managing daily operations and marketing efforts within an organization. Both roles require ecommerce knowledge, but the owner has broader business responsibilities.

What are the key skills and qualifications needed to thrive as an ecommerce business owner?

To thrive as an Ecommerce Business Owner, you need a solid understanding of online marketing, product sourcing, and financial management, often supported by experience in business or digital commerce. Familiarity with ecommerce platforms like Shopify, WooCommerce, analytics tools such as Google Analytics, and payment gateways is essential. Strong leadership, adaptability, and problem-solving skills help you navigate market changes and drive business growth. These capabilities are vital for effectively managing operations, optimizing sales, and ensuring long-term business success in a competitive online marketplace.

What does an ecommerce business owner do?

An Ecommerce Business Owner is responsible for creating, managing, and growing an online store or digital commerce platform. Their duties include selecting products or services to sell, overseeing website design and functionality, managing inventory, handling customer service, and implementing marketing strategies to attract and retain customers. They often analyze sales data and trends to make informed business decisions and ensure the profitability of their online business.

What are some common challenges ecommerce business owners face when scaling their online store?

Ecommerce Business Owners often encounter challenges such as managing inventory efficiently, ensuring reliable order fulfillment, and maintaining consistent website performance as sales volume increases. Coordinating with suppliers, handling increased customer service inquiries, and adapting marketing strategies to reach a broader audience can also be demanding. Building a scalable infrastructure and investing in automation tools can help address these hurdles and support sustainable growth.
More about Ecommerce Business Owner jobs
What job categories do people searching Ecommerce Business Owner jobs look for? The top searched job categories for Ecommerce Business Owner jobs are:
Infographic showing various Ecommerce Business Owner job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, and 13% Contract. Highlights an 100% In-person job distribution, with an average salary of $127,973 per year, or $61.5 per hour.

eCommerce Business Analyst (Hybrid)

Purple

Lehi, UT • On-site

$97K - $115K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago


Purple Innovation rating

7.0

Company rating: 7.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

22nd of 51 rated furniture manufacturers


Job description

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.

Compensation

The compensation target for this role is: $97,800 - $115,000

Job Summary

Who We Are
We are the Purple Ecommerce Team. We are a passionate and collaborative group of digital business, customer experience, product management, and sales experts accountable for driving significant growth for the organization. Our company mission is simple and meaningful: to help people live and feel better through our innovative comfort solutions. The Ecommerce organization's role in that mission is to drive measurable business outcomes by delivering experiences that support our brand and product strategies as well as our consumers' needs across their journey.
Who You Are
You are creative and resourceful in your approach to identifying opportunities and solving problems, driving incremental value within the business. You have excellent analytical skills with the ability to extract, analyze, and explain promotional performance, business trends, and consumer behavior. You know how to balance business needs, consumer expectations, and technology constraints to help the team deliver innovative experiences that lead to deep brand and product loyalty. You have a passion for building productive, cross-functional relationships and thrive in collaborative environments.
Your Role
The Ecommerce Business Analyst supports the Ecommerce team by gathering information, digging into complex problems, and translating data into easily consumable reports with actionable insights. A successful team member will proactively monitor website performance, innovate current reporting and forecasting processes, support Ecommerce leadership in measuring goals, and shape measurable KPIs to help the team quickly identify how changes impact the business and where resources should be focused.Job Description

Essential Duties and Responsibilities

Reporting and Dashboard Ownership

  • Own,maintain, and continuously improveEcommerceperformance dashboards inSigma, ensuring self-service reporting that answers common day-to-day questions about the business

  • Proactivelymonitorwebsite performanceon a dailybasis, surfacing emerging trends, anomalies, and conversion rate shifts toEcommerceleadership before they become material headwinds

  • Support weekly business reporting onEcommerceKPIs, ensuring leadership and business partners have clear visibility into drivers of performance across Website, Amazon, and Inside Sales channels

  • Deliver product performance insights, promotional hindsight analysis, and ad-hoc analytical requests for theEcommerceteam

  • Partner with the Business Intelligence team to define andmaintainnecessary tables inSnowflaketo store and referenceKPIs across all reports

Forecasting and Planning

  • Play a key role in total-business planning and forecasting, working cross-functionally to deliver challenging and achievable sales and KPI targets

  • Maintain end-to-end AOP KPIs in reporting dashboards with consistent updates aligned to changing forecasts

  • Overseenet newprocesses for capturing, prioritizing, and delivering financial modeling requests

Site Analytics and Testing

  • Design, execute, and analyzeA/B and multivariate website tests, translating results into clear recommendations for site optimization

  • Monitor and report on conversion rate performance, with the ability to overlay current trends against prior-year benchmarks toidentifymeaningful shifts

  • LeverageAdobe Analyticsas the primary web data source,establishingand maintainingaccuratebaselines as the platform evolves

  • Cross-trainonadditionalweb analytics tooling as needed to create detailed promotional recap analyses with attention to messaging, merchandising, and media performance

AI and Self-Service Analytics

  • UseAI tools and LLMs (e.g., Claude)to accelerate data analysis, draft insights, and improve reporting workflows through effective prompt engineering

  • Help drive theEcommerceteam's transition toward self-service analytics,identifyingopportunities to reduce dependency on centralized BI resources for routine reporting needs

Cross-Functional Collaboration

  • Develop strong relationships with Merchandise Planning, Product Management, Consumer Insights, Marketing Strategy, and Advertising teams to support totalEcommercebusiness needs

  • Collaborate with Product, Supply, and Ops teams to improve the S&OP process andidentifypromotional execution opportunities tied to inventory positioning

Required Skills, Education, and Experience

  • Bachelor's degree in Business, Data Analytics, or related field

  • 3+ years ofdemonstratedsuccess as a business analyst or in a similar role

  • Experience in omni-channel retail with emphasis onEcommerceor other DTC channels

  • Adobe Analytics:hands-on experience monitoring visitor and consumer engagement; ability toestablishbaselines and interpret differences across analytics platforms

  • Snowflake:experience querying and organizing data using SQL-based data warehousing

  • Excel:advancedproficiencyfor data manipulation, forecasting models, and ad-hoc analysis

  • AI and LLMprompting:demonstrated ability to use tools like Claude to accelerate analysis, generate insights, and streamline reporting workflows

  • A/B and multivariate testing:experience designing, executing, and interpreting website experiments with clear business recommendations

  • Experience compiling and analyzing large datasets and communicating results to senior stakeholders with actionable insights

  • Experience forecasting or planning using historical data, current trends, and assumptions

  • Understanding ofdata visualizationbestpracticesthrough dashboard or business report creation

Preferred Skills, Education, and Experience

  • Sigma:experience building andmaintainingdashboards in Sigma for self-service business reporting

  • Looker:familiarity with Looker dashboards andLooks; experience supporting or managing a Looker migration is a plus

  • NetSuite:experience accessing and interpreting financial or operational data within NetSuite

  • Commercetools:familiarity with commerce platform data structures and order management reporting

  • Understanding of basic statistical models (regressions, cluster analysis) and their use in prediction and optimization; experience with R, Python, or similar tools is a plus

  • Excellent presentation and reporting skills with the ability to communicate complex data clearly to executive audiences

  • Ability to handle complex and often ambiguous problems while coordinating multiple projects simultaneously

  • Highly detail oriented, well organized, and able todemonstratestrong leadership and personal accountability within a collaborative team environment

Physical Requirements

Occasional activities may include:

  • Remainingin a stationary position for prolonged periods

  • Adjusting or moving objects up to 15 pounds in all directions

Regular activities include:

  • Communicating with others to exchange information

  • Repeating motions that may include the wrists, hands, and/or fingers

  • Assessing the accuracy, neatness, and thoroughness of assigned work

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonableaccommodationsmay be made to enable individuals with a disability to perform the essential functions.

BENEFITS AND PERKS

  • Medical, Dental, Vision

  • 401(k) Match

  • Flexible PTO

  • Earn a Mattress

  • Purple Swag

  • Amazing Purple Products

WHY WORK AT PURPLE?

  • Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.

  • Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.

  • Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.

Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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