Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.
Compensation
The compensation target for this role is: $97,800 - $115,000
Job Summary
Who We Are
We are the Purple Ecommerce Team. We are a passionate and collaborative group of digital business, customer experience, product management, and sales experts accountable for driving significant growth for the organization. Our company mission is simple and meaningful: to help people live and feel better through our innovative comfort solutions. The Ecommerce organization's role in that mission is to drive measurable business outcomes by delivering experiences that support our brand and product strategies as well as our consumers' needs across their journey.
Who You Are
You are creative and resourceful in your approach to identifying opportunities and solving problems, driving incremental value within the business. You have excellent analytical skills with the ability to extract, analyze, and explain promotional performance, business trends, and consumer behavior. You know how to balance business needs, consumer expectations, and technology constraints to help the team deliver innovative experiences that lead to deep brand and product loyalty. You have a passion for building productive, cross-functional relationships and thrive in collaborative environments.
Your Role
The Ecommerce Business Analyst supports the Ecommerce team by gathering information, digging into complex problems, and translating data into easily consumable reports with actionable insights. A successful team member will proactively monitor website performance, innovate current reporting and forecasting processes, support Ecommerce leadership in measuring goals, and shape measurable KPIs to help the team quickly identify how changes impact the business and where resources should be focused.
Job DescriptionEssential Duties and Responsibilities
Reporting and Dashboard Ownership
Own,maintain, and continuously improveEcommerceperformance dashboards inSigma, ensuring self-service reporting that answers common day-to-day questions about the business
Proactivelymonitorwebsite performanceon a dailybasis, surfacing emerging trends, anomalies, and conversion rate shifts toEcommerceleadership before they become material headwinds
Support weekly business reporting onEcommerceKPIs, ensuring leadership and business partners have clear visibility into drivers of performance across Website, Amazon, and Inside Sales channels
Site Analytics and Testing
Design, execute, and analyzeA/B and multivariate website tests, translating results into clear recommendations for site optimization
AI and Self-Service Analytics
UseAI tools and LLMs (e.g., Claude)to accelerate data analysis, draft insights, and improve reporting workflows through effective prompt engineering
Cross-Functional Collaboration
Develop strong relationships with Merchandise Planning, Product Management, Consumer Insights, Marketing Strategy, and Advertising teams to support totalEcommercebusiness needs
Required Skills, Education, and Experience
Preferred Skills, Education, and Experience
Understanding of basic statistical models (regressions, cluster analysis) and their use in prediction and optimization; experience with R, Python, or similar tools is a plus
Occasional activities may include:
Regular activities include:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonableaccommodationsmay be made to enable individuals with a disability to perform the essential functions.
BENEFITS AND PERKS
Medical, Dental, Vision
401(k) Match
Flexible PTO
Earn a Mattress
Purple Swag
Amazing Purple Products
WHY WORK AT PURPLE?
Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.
Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events.
Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.