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Ecommerce Business Owner Jobs (NOW HIRING)

shrm

Manager, eCommerce

Alexandria, VA

Serve as the primary business owner for the eCommerce technology ecosystem and co-business owner of NetSuite for product data, partnering with Technology, engineering, architecture, and external ...

SHRM

Manager, eCommerce

Alexandria, VA · Hybrid

Working cross-functionally across business strategy, digital experience, technology, product operations, analytics, and marketing, the eCommerce Manager serves as the business owner for the eCommerce ...

eCommerce

Director of Ecommerce

Concord, NC · Hybrid

This is a business where ecommerce already contributes a significant share of revenue, and leadership is committed to making it an even stronger growth engine. The infrastructure is in place: a ...

Rio Grande

eCommerce Business Analyst

Albuquerque, NM · On-site

eCommerce Business Analyst The Opportunity Rio Grande is a global leader in supplying precious metals and materials to jewelers and manufacturers around the world. Our IT Analysis team is looking for ...

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Ecommerce Business Owner information

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$25.5K

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How much do ecommerce business owner jobs pay per year?

As of Aug 28, 2026, the average yearly pay for ecommerce business owner in the United States is $127,973.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,000.00 and $145,500.00 per year, depending on experience, location, and employer.

What does an ecommerce business owner do?

An Ecommerce Business Owner is responsible for creating, managing, and growing an online store or digital commerce platform. Their duties include selecting products or services to sell, overseeing website design and functionality, managing inventory, handling customer service, and implementing marketing strategies to attract and retain customers. They often analyze sales data and trends to make informed business decisions and ensure the profitability of their online business.

What are the key skills and qualifications needed to thrive as an ecommerce business owner?

To thrive as an Ecommerce Business Owner, you need a solid understanding of online marketing, product sourcing, and financial management, often supported by experience in business or digital commerce. Familiarity with ecommerce platforms like Shopify, WooCommerce, analytics tools such as Google Analytics, and payment gateways is essential. Strong leadership, adaptability, and problem-solving skills help you navigate market changes and drive business growth. These capabilities are vital for effectively managing operations, optimizing sales, and ensuring long-term business success in a competitive online marketplace.

What are some common challenges ecommerce business owners face when scaling their online store?

Ecommerce Business Owners often encounter challenges such as managing inventory efficiently, ensuring reliable order fulfillment, and maintaining consistent website performance as sales volume increases. Coordinating with suppliers, handling increased customer service inquiries, and adapting marketing strategies to reach a broader audience can also be demanding. Building a scalable infrastructure and investing in automation tools can help address these hurdles and support sustainable growth.

What is the difference between Ecommerce Business Owner vs Ecommerce Manager?

AspectEcommerce Business OwnerEcommerce Manager
ResponsibilitiesOversees entire online business, including strategy, marketing, sales, and operationsManages daily ecommerce platform activities, marketing campaigns, and team coordination
CredentialsTypically self-taught or has business/marketing experience; no formal certification requiredOften holds degrees or certifications in marketing, business, or related fields
Work EnvironmentOwns and operates their own online store or businessWorks within a company or agency managing ecommerce platforms
FocusBusiness growth, profitability, and strategic planningOperational efficiency, campaign management, and team leadership

In summary, an Ecommerce Business Owner is responsible for the overall success and strategy of their online store, while an Ecommerce Manager focuses on managing daily operations and marketing efforts within an organization. Both roles require ecommerce knowledge, but the owner has broader business responsibilities.

What jobs can you get with ecommerce business owner?

An ecommerce business owner can pursue roles such as digital marketing manager, product manager, supply chain coordinator, customer service manager, or sales director. These positions often require skills in online sales platforms, marketing tools, and data analysis, and may involve managing teams or developing strategies for online retail operations.
More about Ecommerce Business Owner jobs

What job categories do people searching Ecommerce Business Owner jobs look for?

The top searched job categories for Ecommerce Business Owner jobs are:

Ecommerce Business Owner jobs near you
Infographic showing various Ecommerce Business Owner job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, and 13% Contract. Highlights an 96% In-person, and 4% Remote job distribution, with an average salary of $127,973 per year, or $61.5 per hour.

Ecommerce Business Manager

Johnson Health Tech Retail Inc

Cottage Grove, WI

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 28 days ago

Job description

Description


Position Overview:

Johnson Fitness & Wellness (JFW), the nation's largest and fastest-growing specialty fitness retailer, is seeking an accomplished Ecommerce Business Manager responsible for the overall commercial performance, strategic execution, and day-to-day optimization of an assigned ecommerce business or website. This role owns site-level revenue performance, executes ecommerce strategy, and partners cross-functionally to ensure marketing, merchandising, UX, and operations are aligned to business goals.


Reporting to the Director of Ecommerce, the Ecommerce Business Manager serves as the primary owner of their site's performance-translating high-level strategy into actionable plans, monitoring KPIs, and continuously identifying opportunities to grow revenue, improve conversion, and enhance the customer experience.


This role functions as the central point of accountability for each ecommerce business and acts as the internal advocate for their brand/site across shared service teams.


Responsibilities:


Revenue and Performance Management: Drive site-level performance

Own revenue, conversion rate, AOV, and traffic performance for assigned ecommerce site(s)

Develop and execute plans to achieve sales, growth, and profitability targets

Monitor daily, weekly, and monthly performance trends and quickly identify risks or opportunities

Analyze performance drivers across traffic sources, devices, products, and customer segments

Recommend and prioritize initiatives to improve funnel performance and customer outcomes


Ecommerce Strategy Execution: Translate strategy into action

Assist in developing the ecommerce roadmap for assigned site(s) in alignment with broader ecommerce and brand strategy

Partner with marketing, merchandising, UX, and technology teams to deliver strategic initiatives

Identify site-specific opportunities that support growth (e.g., new features, merchandising strategies, promotional approaches)

Support launch of new products, collections, or site enhancements

Ensure consistent execution of brand, merchandising, and customer experience standards


Site Operations & Optimization: Ensure the site is optimized, functional, and conversion-focused

Own day-to-day site performance, including merchandising, navigation, and content updates

Partner with UX/CRO teams to test and optimize site experience

Identify and help resolve site issues impacting conversion, customer experience, or revenue

Collaborate with operations and fulfillment teams to ensure inventory availability and accurate site representation

Ensure promotions, pricing, and campaigns are implemented accurately and on time 


Analytics, Reporting & Insights: Use data to inform decisions and communicate performance

Maintain regular performance reporting for assigned site(s)

Develop clear, actionable insights from data and share recommendations with stakeholders

Track progress against KPIs and strategic initiatives

Prepare business reviews highlighting results, learnings, and next steps

Leverage analytics tools (e.g., GA, BI dashboards) to inform optimization efforts


Cross-Functional Collaboration & Stakeholder Management: Act as the site's primary internal owner

Serve as the main point of contact for assigned site across shared services (marketing, creative, UX, technology, operations)

Align cross-functional teams around priorities and timelines

Clearly communicate business needs, goals, and performance updates

Advocate for site-specific needs while balancing portfolio-level priorities

Support continuous improvement across processes and workflows


Management: 

Plan, direct, and evaluate team performance with a focus on collaboration, accountability, and development

Provide mentorship, performance feedback, and professional development support to direct reports

Execute all facets of personnel management, including hiring, terminations, performance evaluations, timecard approvals, and disciplinary action when necessary


Marginal Job Functions:

Support special projects and cross-functional initiatives as assigned 

Other projects as needed.

Requirements


Education:

Bachelor's degree in Business, Marketing, Ecommerce, Analytics, or a related field (or equivalent practical experience)


Experience:

4-7 years of experience in ecommerce, digital commerce, or online business management

Hands-on experience managing and optimizing an ecommerce website

Strong understanding of ecommerce KPIs (conversion rate, AOV, traffic, revenue)

Experience working cross-functionally with marketing, merchandising, UX, and/or technology teams

Proven ability to analyze performance data and translate insights into action

Experience managing multiple ecommerce sites or brands

Exposure to P&L ownership or revenue accountability

Experience in a multi-brand or matrixed organization

Familiarity with CRO, testing frameworks, and ecommerce platforms

Experience with analytics and BI tools (GA, Adobe Analytics, Looker, Tableau, etc.)


Other Requirements:

Periodic travel to the corporate offices is required based on business needs


Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs



Equal Opportunity Employer, including Veterans and Individuals with Disabilities

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