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Disney Marketing Jobs (NOW HIRING)

3M HEALTHCARE

Manager, Performance Marketing

Burbank, CA · On-site

$115.50 - $154.80/hr

It is part of The Walt Disney Studios, a division of The Walt Disney Company. Summary The Manager, Performance Marketing leads Searchlight Pictures' performance marketing across key digital channels ...

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How much do disney marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for disney marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is a Disney Marketing?

A Disney Marketing job involves creating and executing strategies to promote Disney's products, services, and experiences. This can include digital marketing, advertising, social media engagement, brand partnerships, and market research. Marketing professionals at Disney work across various divisions such as theme parks, movies, merchandise, and streaming services to connect with audiences worldwide. The goal is to maintain Disney’s brand identity while driving customer engagement and sales.

What are the key skills and qualifications needed to thrive in Disney Marketing roles?

To thrive in Disney Marketing, you need a solid background in marketing strategy, brand management, and digital advertising, often with a bachelor's degree in marketing, communications, or a related field. Familiarity with analytics platforms, social media management tools, and customer relationship management (CRM) systems is highly valuable. Creativity, collaboration, and strong communication skills help professionals excel in developing innovative campaigns and working across diverse teams. These skills ensure effective engagement with Disney’s broad audience and successful execution of high-impact marketing initiatives.

What are some common challenges faced by professionals working in Disney Marketing roles?

Professionals in Disney Marketing roles often work on high-profile campaigns with tight deadlines, which requires exceptional organizational skills and the ability to adapt quickly to changing priorities. Collaborating with various internal teams—such as creative, sales, and product development—as well as adhering to the company's high brand standards can be both exciting and challenging. Navigating the approval process for branded content, integrating feedback from multiple stakeholders, and staying ahead of fast-moving entertainment trends are also part of the daily experience. These challenges foster personal and professional growth while allowing team members to contribute to some of the world’s most beloved storytelling and experiences.

Does Disney have a marketing department?

Yes, Disney has a dedicated marketing department responsible for promoting its movies, theme parks, and products. The department employs professionals skilled in advertising, branding, and digital marketing to reach diverse audiences worldwide.

What cities are hiring for Disney Marketing jobs?

Cities with the most Disney Marketing job openings:

What are the most commonly searched types of Disney Marketing jobs?

The most popular types of Disney Marketing jobs are:

What states have the most Disney Marketing jobs?

States with the most job openings for Disney Marketing jobs include:

What job categories do people searching Disney Marketing jobs look for?

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Disney Marketing jobs near you
Infographic showing various Disney Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 69% In-person, 8% Hybrid, and 23% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Manager, Performance Marketing

3M HEALTHCARE

Burbank, CA • On-site

$115.50 - $154.80/hr

Other

Posted 16 days ago

Job description

Manager, Performance Marketing

Searchlight Pictures is a global specialty film and television company that develops, produces, finances and acquires motion pictures and series for both worldwide theatrical and streaming releases. It is part of The Walt Disney Studios, a division of The Walt Disney Company.

Summary

The Manager, Performance Marketing leads Searchlight Pictures’ performance marketing across key digital channels, optimizing campaigns through strong measurement, budget guidance, and data‑driven audience and bidding strategies in close partnership with media strategy, analytics, and agency teams.

Responsibilities
  • Work in partnership with the SVP Media Strategy, Analytics and Marketing Planning to execute and optimize performance marketing efforts of Searchlight Pictures paid media across assigned digital channels and campaigns.
  • Implement and optimize established performance measurement frameworks, and KPIs.
  • Provide recommendations and analysis to inform digital media budget allocation decisions.
  • Manage and lead daily communication with media agency performance marketing activation team to ensure proper implementation of performance marketing campaigns.
  • Apply approved audience strategies using Disney, platform, and vendor data to improve performance.
  • Work closely with media agency, oversee, manage, and lead the implementation of bid and optimization strategies to drive media performance across digital platforms.
  • Oversee and manage ad tagging and data collection with media agency ad ops teams and ensure proper data governance and legal compliance.
  • Collaborate with multiple Disney LOBs and within the Disney marketing technology stack to identify opportunities to scale 1P and 2P data use for the purpose of incrementing on performance marketing campaign performance.
  • Leverage cross‑Disney business unit best practices, partnership deal opportunities, and technology offerings.
  • Manage the deployment of audiences including Disney, platform, and vendor data including ticketing and exhibition partners.
  • Execute test‑and‑learn initiatives and analyze results to inform optimization recommendations across digital channels.
  • Prepare compelling performance reporting and insights for Searchlight leadership and other internal stakeholders’ review and decision‑making.
  • Lead social listening efforts to monitor brand sentiment, competitive activity, and emerging trends; translate insights into actionable performance marketing strategies and reporting frameworks.
  • Partner with creative teams to inform asset development and deployment through performance insights, testing frameworks, and audience‑level learning.
  • Partner with the media agency ad operations and analytics teams to implement title‑over‑title data collection and accurate data flow into our databases.
  • Support key platform and publisher relationships.
  • Maintain organizational knowledge of media technology, buying platforms, and analytical tools.
  • Support internal Searchlight marketing teams as necessary with adhoc projects.
Required / Basic Qualifications
  • Experience building and delivering digital plans that carry research and planning through to execution.
  • 6+ years experience in digital media platforms (Meta, TikTok, X/Twitter, Reddit, Snapchat, Pinterest, Innovid, LiveRamp, Google Ads, Programmatic DSPs).
  • 4+ years experience in theatrical and/or streaming on client, agency and/or vendor side.
  • Deep understanding of marketing and media concepts, principles, and strategies.
  • Skilled in Microsoft Suite, particularly Excel.
  • Experience with tagging, trafficking, and verification.
  • Outstanding business acumen.
  • Strong analytical skills.
  • Strong written and verbal communication skills.
  • Strong ability to work independently as well as across teams in a diverse, cross‑departmental and collaborative environment.
Preferred Qualifications
  • Passion for entertainment and the specialty/independent film space.
  • Experience working with data analytics tools and dashboards (Google Analytics, Adobe Analytics, Datorama, Tableau, Power BI, etc.).
  • Familiarity with DMP logic, segmentation, and implementation across different platforms.
  • Experience driving business goals through data application.
Compensation

The hiring range for this position in Burbank, CA is $115,500 to $154,800 per year. The base pay offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.

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