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Director Global Demand Generation

$175K - $195K/yr

Director Global Demand Generation Job Type: Full-time Location: Remote About CloudBees CloudBees ... Leverage ABM and intent tools (Pocus, or equivalent) to prioritize accounts and time outreach for ...

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Director Pocus information

What are the key skills and qualifications needed to thrive as a Director of Point-of-Care Ultrasound (POCUS), and why are they important?

To thrive as a Director of POCUS, you need expertise in clinical ultrasound, advanced knowledge of diagnostic imaging, and a medical degree—often with board certification in a relevant specialty like emergency medicine or critical care. Familiarity with ultrasound equipment, credentialing processes, and quality assurance systems, as well as experience with POCUS education programs, is typically required. Leadership, strong communication, and the ability to mentor and train staff are standout soft skills in this role. These skills and qualities are vital for ensuring safe, effective ultrasound practice, driving program development, and upholding high standards in patient care.

What are Director Pocus?

A Director of POCUS (Point-of-Care Ultrasound) is a healthcare leader responsible for overseeing the implementation, training, and quality assurance of point-of-care ultrasound practices within a medical institution. They guide policies, ensure proper credentialing of practitioners, and develop educational programs for staff. Their role is essential for integrating POCUS into clinical workflows, improving patient care, and staying updated with best practices and technology advancements in ultrasound.

What is the difference between Director Pocus vs Director of Operations?

AspectDirector PocusDirector of Operations
Required CredentialsBachelor's degree, industry-specific certificationsBachelor's degree, often certifications in management or operations
Work EnvironmentCorporate, industry-specific settingsVarious industries, corporate or manufacturing environments
Employer & Industry UsageUsed in specialized fields like tech, finance, or healthcareCommon across multiple industries including retail, manufacturing, and services
Common Search & ComparisonOften compared for leadership roles in specific sectorsCompared for operational leadership and management scope

The comparison shows that Director Pocus and Director of Operations share similar educational backgrounds and work environments, especially in industry-specific settings. While both roles involve leadership, Director Pocus tends to focus on specialized industry functions, whereas Director of Operations oversees broader operational processes across various sectors.

What are some common challenges faced by a Director of Point-of-Care Ultrasound (POCUS) in implementing new ultrasound protocols across departments?

A Director of POCUS often encounters challenges such as standardizing ultrasound protocols among diverse clinical teams, ensuring consistent training and competency assessments, and integrating ultrasound documentation into electronic medical records. Balancing the need for rapid adoption with maintaining high-quality standards can also be difficult, especially in larger institutions. Collaboration with department leaders, ongoing education, and clear communication are essential to successfully overcoming these hurdles and enhancing patient care.
More about Director Pocus jobs
What cities are hiring for Director Pocus jobs? Cities with the most Director Pocus job openings:
What are the most commonly searched types of Pocus jobs? The most popular types of Pocus jobs are:
What states have the most Director Pocus jobs? States with the most job openings for Director Pocus jobs include:
What job categories do people searching Director Pocus jobs look for? The top searched job categories for Director Pocus jobs are:
Director Pocus jobs near you
Infographic showing various Director Pocus job openings in the United States as of June 2026, with employment types broken down into 97% Full Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, and 2% Remote job distribution.
Product Marketing Director - Emergency Medicine (CONTRACT)

Product Marketing Director - Emergency Medicine (CONTRACT)

Butterfly Network

New York, NY • On-site

$120/hr

Contractor, Temporary

Posted 2 days ago

Job description

Product Marketing Director - Emergency Medicine (Contract Position for 6 months)
This is a temporary position (40 hours a week) engaged for a defined period and does not constitute an offer of or commitment to permanent employment.
This position should be East Coast based - preference for NYC or tri-state AreaThis is an hourly position - Our estimated rate is $120 an hour.
Company Description
At Butterfly Network, we're leading a digital revolution in medical imaging, transforming an industry that has long relied on bulky, analog systems. With our proprietary Ultrasound-on-Chip™ technology, we're democratizing healthcare by shifting ultrasound from the expensive, stationary systems of the past to the connected, mobile, and software-enabled platforms of today. In 2018, we launched the world's first handheld, whole-body ultrasound, Butterfly iQ - followed by iQ+ in 2020 and iQ3 in 2024, each more powerful than the last.
Our innovation doesn't stop at hardware. Butterfly combines our advanced device with intelligent software, AI, services, and education to drive adoption of affordable, accessible imaging. Our technology is proving to help clinicians, clinics, and hospitals enhance care, cut costs, and expand imaging access. We've been recognized by Prix Galien USA, Fierce 50, TIME's Best Inventions, Fast Company's World Changing Ideas, among other awards.
We're a team of bold thinkers, problem-solvers, and innovators ready to shape the future of medical imaging. Let's build something extraordinary together!
Role Overview
As the Product Marketing Emergency Medicine director, you are responsible for driving our market insights, go-to-market strategy, sales enablement, and business growth in this key specialty. As a subject matter expert in Emergency Medicine, you will own this specialty from A to Z, ensuring that Butterfly is the premier imaging solution for emergency departments, trauma teams, and urgent care settings. You will work cross-functionally with Product, Sales, Partnerships, Regulatory, Clinical and other teams to drive adoption, revenue growth, and market leadership globally.
Key Responsibilities
  • Market Vision & Research: Develop a deep understanding of the Emergency Medicine landscape globally, including physician needs, patient care workflows, and emerging healthcare trends.Commission market research and conduct regular customer/KOL interviews to identify evolving needs and emerging applications for point-of-care ultrasound (POCUS) in emergency settings.
  • Whole Solutions & Roadmap Impact: Provide market insights to Product & Engineering teams to shape advancements in hardware, software, and AI, ensuring our solutions remain best-in-class for emergency and trauma care.Influence the product roadmap to optimize speed, accuracy, and ease of use for clinicians working in high-pressure environments.
  • Whole Solutions Product Positioning & Messaging: Craft compelling, differentiated messaging that clearly articulates our value proposition in Emergency Medicine to healthcare decision-makers, IT leaders, and clinicians. Develop targeted messaging for key POCUS applications in trauma assessments, FAST exams, cardiac and pulmonary evaluations, vascular access, and procedural guidance.
  • Competitive Intelligence: Analyze the competitive landscape within emergency medicine imaging solutions.Identify key differentiators and refine Butterfly's positioning for emergency clinicians.
  • Pipeline Development & Lead Conversion: Drive demand generation and engagement strategies that accelerate lead conversion and revenue growth among emergency departments, urgent care centers, and pre-hospital settings.
  • Channel Strategy & Partnerships: Collaborate with global distribution and channel partners to expand market reach within hospitals, trauma centers, EMS, and military medicine.Develop targeted programs to drive adoption among emergency physicians, advanced practice providers, and pre-hospital care teams.
  • Sales Enablement & Playbook Development: Equip U.S. and international sales teams & distributors with training, tools, and messaging frameworks tailored for emergency medicine professionals.Develop sales playbooks addressing high-acuity applications such as resuscitation, procedural ultrasound, airway management, and bedside diagnostics.
  • Regulatory Compliance: Ensure marketing materials align with global regulatory requirements for medical imaging solutions in emergency care.
  • Ongoing Adoption & Utilization: Develop strategies to drive ongoing engagement, retention, and expansion within emergency medicine.Support education and training initiatives that enhance POCUS adoption in EDs and trauma settings.
  • Case Studies & Thought Leadership: Collaborate with key customers and KOLs to develop case studies, clinical use cases, and best practices showcasing Butterfly's impact in emergency medicine.Drive thought leadership efforts, including conference participation, white papers, and industry partnerships.
  • ARR Growth & Business Impact: Own business outcomes for Emergency Medicine, tracking performance and iterating strategies to drive sustainable revenue growth in this specialty.
Who You Are
  • Deep Domain Expertise: Background in Emergency Medicine, or related healthcare/medical technology fields. Understanding of clinical workflows, challenges, and imaging needs in acute care settings.
  • Marketing & Business Acumen: Proven experience in product marketing, growth strategy, or commercial roles within MedTech, digital health, or SaaS-based healthcare solutions.
  • Strategic Thinker & Doer: Ability to translate market insights into actionable strategies while executing on deliverables that drive measurable impact.
  • Data-Driven & Customer-Centric: Strong analytical skills, with an ability to derive insights from market data and customer feedback to refine positioning and drive business growth.
  • Excellent Communicator & Influencer: Strong storytelling skills, with experience developing content that resonates with technical and non-technical audiences.
  • Strong Collaborator & Leadership: Ability to lead and implement their vision by leading cross functional teams, without direct authority.
  • Results-Oriented: Demonstrated track record of driving revenue growth, increasing product adoption, and influencing product development.
Qualifications
  • Bachelor's degree in Business, Marketing, Healthcare, or related field; MBA or advanced degree a plus.
  • 8+ years of experience in product marketing, strategic marketing, or commercial roles within healthcare, MedTech, or digital health.
  • Experience working with emergency medicine clinicians, trauma teams, or critical care providers is highly desirable.
  • Strong ability to manage multiple projects in a fast-paced, global environment.
  • Willingness to travel (approximately 20%-30%).
Location
Hybrid in NYC (2 - 3 days a week)
For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
Butterfly Network does not accept agency resumes.
Butterfly Network is an E-Verify Company.
Butterfly Network is an equal opportunity employer. Regardless of race, traits associated with race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.
Butterfly requires security adherence responsibilities from all employees. These include: adhering to all company security policies and procedures, utilize provided company assets securely, and complete all required security awareness training programs. Safeguarding company data and systems from unauthorized access, modification, or destruction, contributing to the overall security posture of the organization. Immediately reporting any suspected or actual security incidents, including phishing attempts, malware infections, or unauthorized access, following the established incident response procedure
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