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Director Of Demand Generation Jobs in Raleigh, NC

Fleet Feet

Director, Customer Acquisition

Carrboro, NC · On-site

Overview: The Director, Customer Acquisition is a senior leader responsible for defining and ... demand generation. This role leads the digital advertising function with end-to-end ownership of ...

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Director Of Demand Generation information

How does a director of demand generation typically collaborate with sales and product teams to achieve revenue goals?

A Director of Demand Generation works closely with both sales and product teams to align marketing campaigns with business objectives and drive qualified leads through the sales funnel. Regular strategy sessions and feedback loops help ensure that marketing efforts address the needs of sales, such as targeting the right buyer personas or adjusting messaging for new product features. By sharing insights from campaign performance and customer data, the Director helps the product team refine offerings and supports sales with actionable leads, fostering a collaborative environment focused on revenue growth.

What is the difference between Director Of Demand Generation vs Marketing Manager?

AspectDirector Of Demand GenerationMarketing Manager
Primary FocusDriving demand and lead generation strategiesOverseeing marketing campaigns and brand awareness
ResponsibilitiesDeveloping demand programs, managing teams, analyzing metricsExecuting marketing campaigns, managing content, coordinating events
Required SkillsDemand generation tactics, data analysis, leadershipContent creation, campaign management, communication
Work EnvironmentFast-paced, data-driven, cross-functional teamsCreative, strategic, collaborative teams

The Director Of Demand Generation focuses on creating strategies to generate leads and demand for products or services, often leading specialized teams. In contrast, the Marketing Manager handles broader marketing campaigns and brand initiatives. Both roles require marketing expertise, but the demand generation director emphasizes data-driven demand tactics, making their skill sets complementary yet distinct.

What are the key skills and qualifications needed to thrive as a director of demand generation, and why are they important?

To thrive as a Director of Demand Generation, you need expertise in digital marketing, lead generation strategies, analytics, and typically a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot or Marketo), CRM systems, and data analytics tools is essential. Strong leadership, strategic thinking, and excellent communication skills help drive team performance and cross-departmental collaboration. These skills and qualities are crucial for executing effective campaigns, achieving revenue targets, and aligning marketing efforts with business goals.

What does a director of demand generation do?

A Director of Demand Generation is responsible for developing and executing strategies to create interest in a company’s products or services, ultimately driving qualified leads and revenue growth. They oversee marketing campaigns, manage lead-generation programs, and analyze data to optimize effectiveness. This role often involves close collaboration with sales, marketing, and product teams to ensure alignment on goals and messaging. The Director also manages budgets, evaluates marketing technologies, and leads a team of demand generation professionals.
What are the most commonly searched types of Of Demand Generation jobs in Raleigh, NC? The most popular types of Of Demand Generation jobs in Raleigh, NC are:
What job categories do people searching Director Of Demand Generation jobs in Raleigh, NC look for? The top searched job categories for Director Of Demand Generation jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Director Of Demand Generation jobs? Cities near Raleigh, NC with the most Director Of Demand Generation job openings:
Director Of Demand Generation jobs near you
Infographic showing various Director Of Demand Generation job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution.

Director, Demand Generation

IT Solutions Consulting LLC

Raleigh, NC • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 18 days ago

Job description

Description
About ITS:
Do you have the CHOPS? IT Solutions lives its values: Client Success is Our Success, Hungry for the Journey, Ownership Thinking, Passionate Problem Solving, and Surrender the Ego. If your values align, we want you to be a part of a fast-growing Managed Service Provider specializing in providing high-end technology solutions to small and mid-market businesses. IT Solutions is a nationally recognized leader in the IT space, with over 25 years of experience and thousands of satisfied clients. Join and grow with us, as we continue to innovate new ways to help businesses Experience Excellence.
Job Summary: The Director, Demand Generation leads the strategy, execution, and optimization of revenue-focused marketing programs that generate qualified demand, accelerate pipeline creation, and drive growth across new logo acquisition and existing client expansion. This role is responsible for building a modern demand generation engine within a growing MSP/MSSP business, owning integrated campaign strategy, account-based engagement, digital demand programs, marketing automation, lead management, and performance reporting. The Director partners closely with sales leadership, revenue operations, account management, and service line leaders to align marketing efforts directly to pipeline, bookings, and revenue outcomes.
Requirements
Responsibilities:
  • Direct, manage, and oversee the development and execution of demand generation campaigns focused on generating and nurturing qualified leads
  • Establish and execute a comprehensive demand generation strategy aligned to marketing and sales objectives, with a focus on pipeline growth and revenue impact
  • Lead account-based marketing (ABM) strategies to target ICP accounts, activate buying groups, and deliver high-intent engagement
  • Own integrated campaign planning across digital channels, content, events, and outbound programs
  • Optimize marketing programs continuously based on performance data, market conditions, and emerging opportunities
  • Develop and manage marketing automation, lead lifecycle processes, and funnel optimization strategies
  • Define KPIs, forecast lead generation, and build dashboards to monitor and report on performance
  • Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and results-driven environment
  • Analyze campaign effectiveness and ROI, including impact on pipeline, bookings revenue, and conversion metrics
  • Partner cross-functionally with CRO, Sales Teams, Solutions Enablement Team, Finance, and Operational Leadership to ensure alignment on growth priorities
  • Support executive leadership in defining marketing strategy, organizational goals, and long-term growth plans
  • Build and develop a high-performing demand generation team and scalable marketing infrastructure

Knowledge, Skills & Abilities
  • Proven success driving measurable pipeline growth and revenue outcomes
  • Strong knowledge of marketing automation platforms, CRM systems, and analytics tools
  • Experience with funnel management, lead scoring, and buyer journey optimization
  • Demonstrated ability to partner effectively with sales leadership and revenue teams
  • Data-driven mindset with strong analytical and problem-solving skills
  • Hands-on leadership style with the ability to balance strategy and execution
  • Strategic thinker with the ability to translate business goals into actionable marketing plans
  • Strong business acumen and understanding of revenue drivers and sales processes
  • Collaborative leader with influence across cross-functional stakeholders
  • Results-oriented with a focus on accountability and continuous improvement
  • Skilled communicator with the ability to present insights and recommendations to executive leadership

Experience
Experience:
  • 5+ years of B2B marketing experience, with deep expertise in demand generation and account-based marketing
  • Experience in technology services, cybersecurity, MSP, or MSSP environments
  • 1-2 years experience with direct people leadership responsibilities

Certificates, Licenses, Registrations:
  • N/A

Compensation Package
ITS offers a full benefits package, including:
  • Rich Medical and prescription plans
  • Dental & Vision
  • Paid Holidays and Flexible Paid Time Off
  • 401K/401K Roth with Safe Harbor matching
  • Stock Appreciation Rights
  • Company-paid life insurance, long-term and short-term disability insurance
  • Company-paid mental health support & financial wellness services
  • FSA for medical and dependent care
  • HSA option with compatible medical plan
  • Company-paid training, materials, and exams
  • Performance-based bonuses

IT Solutions is an equal employment opportunity employer that provides opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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