$152K - $190K/yr
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
Manage resource allocation and departmental budgets to ensure efficient spend and maximize ... Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day ...
Manage resource allocation and departmental budgets to ensure efficient spend and maximize ... Manage and mentor a team of Marketing Operations professionals, ensuring their day-to-day ...
The Role As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships ...
The Role As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships ...
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
Quick apply
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
$152K - $190K/yr
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
$152K - $190K/yr
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
Marketing Operations Manager
Palo Alto, CA · On-site +1
$115K - $130K/yr
Marketing Operations Manager Department: Corporate Employment Type: Full Time Location: Remote - USA Compensation: $115,000 - $130,000 / year Description Celebrating 20 years of excellence ...
Marketing Operations Manager
Palo Alto, CA · On-site +1
$115K - $130K/yr
Marketing Operations Manager Department: Corporate Employment Type: Full Time Location: Remote - USA Compensation: $115,000 - $130,000 / year Description Celebrating 20 years of excellence ...
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
Quick apply
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
Marketing Operations Manager
Santa Monica, CA · On-site +1
The Role As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships ...
Marketing Operations Manager
Santa Monica, CA · On-site +1
The Role As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships ...
Marketing Operations Manager
Los Angeles, CA · On-site
The Role As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships ...
Marketing Operations Manager
Los Angeles, CA · On-site
The Role As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships ...
Sr. Marketing Operations Manager
$152K - $190K/yr
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
Sr. Marketing Operations Manager
$152K - $190K/yr
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI ... Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing ...
Marketing Operations Manager
Houston, TX · Hybrid
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Houston, TX · Hybrid
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
San Mateo, CA · On-site
$120K - $130K/yr
Openprise is seeking a dynamic and experienced Marketing Operations Manager to lead our marketing technology and data strategy. This is a unique opportunity for a marketing operations professional to ...
Quick apply
Marketing Operations Manager
San Mateo, CA · On-site
$120K - $130K/yr
Openprise is seeking a dynamic and experienced Marketing Operations Manager to lead our marketing technology and data strategy. This is a unique opportunity for a marketing operations professional to ...
Marketing Operations Manager
Atlanta, GA · On-site
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Atlanta, GA · On-site
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Atlanta, GA · Hybrid
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Atlanta, GA · Hybrid
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Seattle, WA · Hybrid
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Seattle, WA · Hybrid
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Miami, FL · Hybrid
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Miami, FL · Hybrid
Summary The Marketing Operations Manager plays a critical role in supporting the firm's Marketing and Business Development initiatives to enhance the firm's visibility, client engagement, and growth.
Marketing Operations Manager
Blue Bell, PA · On-site
$102K - $114K/yr
Marketing Operations Manager Location: Remote or Blue Bell, PA Salary Range: $102,000.00 to $114,000.00 About SKF: SKF, reducing friction since 1907, re-imagining rotation for a better tomorrow! SKF ...
Marketing Operations Manager
Blue Bell, PA · On-site
$102K - $114K/yr
Marketing Operations Manager Location: Remote or Blue Bell, PA Salary Range: $102,000.00 to $114,000.00 About SKF: SKF, reducing friction since 1907, re-imagining rotation for a better tomorrow! SKF ...
Marketing Operations Manager
Boston, MA · Remote
We're looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You'll play a pivotal role in ...
Quick apply
Marketing Operations Manager
Boston, MA · Remote
We're looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You'll play a pivotal role in ...
Marketing Operations Manager
New York, NY · On-site
$153K - $190K/yr
Your Role As a Marketing Operations Manager at Zip, you'll be the operational engine behind our top ... Reporting to the Director of Marketing Operations, you'll serve as a trusted partner to the ...
Marketing Operations Manager
New York, NY · On-site
$153K - $190K/yr
Your Role As a Marketing Operations Manager at Zip, you'll be the operational engine behind our top ... Reporting to the Director of Marketing Operations, you'll serve as a trusted partner to the ...
Marketing Operations Manager
Austin, TX · Remote
We're looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You'll play a pivotal role in ...
Marketing Operations Manager
Austin, TX · Remote
We're looking for a data-driven, systems-savvy Marketing Operations Manager to own the infrastructure, reporting, and processes that power Privy's marketing team. You'll play a pivotal role in ...
Director Marketing Operations Manager information
See salary details
$40K - $52.9K
16% of jobs
$52.9K - $65.8K
7% of jobs
$65.8K - $78.7K
0% of jobs
$80.7K is the 25th percentile. Wages below this are outliers.
$78.7K - $91.6K
14% of jobs
The median wage is $103.6K / yr.
$91.6K - $104.5K
15% of jobs
$104.5K - $117.5K
9% of jobs
$117.5K - $130.4K
9% of jobs
$136.2K is the 75th percentile. Wages above this are outliers.
$130.4K - $143.3K
11% of jobs
$143.3K - $156.2K
6% of jobs
$156.2K - $169.1K
8% of jobs
$169.1K - $182K
4% of jobs
$40K
$109.7K
$182K
How much do director marketing operations manager jobs pay per year?
As of Jun 9, 2026, the average yearly pay for director marketing operations manager in the United States is $109,731.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,000.00 and $141,000.00 per year, depending on experience, location, and employer.
What does a Director Marketing Operations Manager do?
A Director Marketing Operations Manager oversees the processes, technology, and data that support a marketing department’s effectiveness. They manage marketing budgets, streamline workflows, implement marketing technologies, and ensure that campaigns are executed efficiently. This role often involves collaborating with different teams to align marketing strategies with business goals and measuring the success of marketing initiatives. They also focus on optimizing marketing performance through analytics, reporting, and process improvements.
What are some common challenges faced by Director Marketing Operations Managers in aligning marketing strategies across multiple teams?
Director Marketing Operations Managers often work across various departments to ensure that marketing strategies are executed efficiently and consistently. A common challenge is coordinating communication and processes between creative, digital, and analytics teams, especially in large organizations or those with global operations. Balancing the need for standardization with the flexibility to adapt to regional or product-specific requirements can also be complex. Success in this role often depends on strong project management skills, effective stakeholder engagement, and the ability to implement scalable processes that keep campaigns running smoothly.
What is the difference between Director Marketing Operations Manager vs Marketing Operations Manager?
| Aspect | Director Marketing Operations Manager | Marketing Operations Manager |
|---|---|---|
| Responsibilities | Oversees strategic planning, team leadership, and high-level process optimization | Executes marketing processes, manages campaigns, and supports daily operations |
| Required Credentials | Bachelor's/Master's in Marketing, Business, or related field; leadership experience | Bachelor's in Marketing, Business, or related field; relevant experience |
| Work Environment | Senior management, cross-department collaboration | Marketing teams, project management |
| Industry Usage | Common in larger organizations and corporations | Widely used across various company sizes |
The main difference is that the Director Marketing Operations Manager focuses on strategic leadership and high-level decision-making, while the Marketing Operations Manager handles day-to-day campaign execution and process management. Both roles require similar educational backgrounds but differ in scope and seniority.
What are the key skills and qualifications needed to thrive as a Director Marketing Operations Manager, and why are they important?
To thrive as a Director Marketing Operations Manager, you need expertise in marketing strategy, data analysis, process optimization, and leadership, often supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is crucial, along with certifications such as PMP or Six Sigma being advantageous. Exceptional communication, problem-solving, and project management skills help you lead teams, align cross-functional efforts, and drive operational efficiency. These skills ensure the marketing organization runs smoothly, campaigns are executed effectively, and business objectives are consistently met.
What cities are hiring for Director Marketing Operations Manager jobs? Cities with the most Director Marketing Operations Manager job openings:
What are the most commonly searched types of Marketing Operations Manager jobs? The most popular types of Marketing Operations Manager jobs are:
What states have the most Director Marketing Operations Manager jobs? States with the most job openings for Director Marketing Operations Manager jobs include:
What job categories do people searching Director Marketing Operations Manager jobs look for? The top searched job categories for Director Marketing Operations Manager jobs are:
$152K - $190K/yr
Full-time
Posted 17 days ago
Job description
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
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The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI architecture leader responsible for designing, optimizing, and scaling the infrastructure, workflows, and intelligence that power revenue growth. Rooted in Marketing Operations, this role leads and influences how go-to-market systems support new business acquisition, pipeline visibility, closed-won insights, customer growth, and partner-assisted motions across the revenue lifecycle.
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Reporting to the Sr. Director, Marketing Operations, this leader will work closely with Marketing, Sales, Revenue Operations, IT, and Business Systems to execute technical and AI-enabled strategies across the GTM lifecycle. The ideal candidate is both a hands-on operator and a strategic architect who can connect platforms, data, and processes across the customer journey, translating business goals into scalable systems and measurable outcomes.
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Your Impact
- Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI-enabled process design.
- Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner-led motions.
- Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI-forward go-to-market strategy.
- Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed-won outcomes, and growth opportunities.
- Partner cross-functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs.
- Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience.
- Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement.
- Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency.
Qualifications
- Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross-functional systems optimization.
- Strong understanding of how AI can be applied to inbound conversion, lead qualification, workflow automation, engagement orchestration, revenue intelligence, and content operations.
- Experience with AI-enabled and adjacent platforms would be highly desirable.
- Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems.
- Exceptional organizational skills and attention to detail with a high level of accuracy.
- Excellent written and verbal communication skills.
- Strong analytical, strategic thinking, and problem-solving capabilities.
- Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes.
- BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience.
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Must Have
- 7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high-level go-to-market strategies.
- Demonstrated ability to evaluate, implement, or operationalize AI-enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs.
- Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations.
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Location
Find out more about our locations by visiting our site.Â
Compensation & Benefits
The compensation that we reasonably expect to pay for this role is: $152,000 - $190,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.