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Director Marketing Operations Manager Jobs (NOW HIRING)

Certinia

Director, Marketing Operations

Austin, TX · On-site +1

$171K - $217K/yr

Director, Marketing Operations About Certinia Certinia (formerly FinancialForce) delivers a ... Design, manage, and continuously refine robust account and lead scoring models to improve ...

Zocdoc

Director, Marketing Operations

New York, NY · On-site

As a Director of Marketing Operations, you'll play a meaningful role in making sure that Zocdoc ... Establishing and managing the macro operational cadence. Planning cycles, QBRs, and weekly ...

tesa SE

Marketing Operations Manager

Grand Rapids, MI · On-site

In addition to overseeing key marketing functions, the Marketing Operations Manager will lead and develop a team by providing direct guidance, mentoring team members, and driving operational ...

AppleOne

Marketing Operations Manager

Redmond, WA · Hybrid

$135K/yr

This direct hire role is ideal for a strategic, analytical marketing operations professional who ... The Marketing Operations Manager will help improve CRM accuracy, campaign performance, lead ...

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How much do director marketing operations manager jobs pay per year?

As of Jul 25, 2026, the average yearly pay for director marketing operations manager in the United States is $109,731.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,000.00 and $141,000.00 per year, depending on experience, location, and employer.

What does a Director Marketing Operations Manager do?

A Director Marketing Operations Manager oversees the processes, technology, and data that support a marketing department’s effectiveness. They manage marketing budgets, streamline workflows, implement marketing technologies, and ensure that campaigns are executed efficiently. This role often involves collaborating with different teams to align marketing strategies with business goals and measuring the success of marketing initiatives. They also focus on optimizing marketing performance through analytics, reporting, and process improvements.

What are some common challenges faced by Director Marketing Operations Managers in aligning marketing strategies across multiple teams?

Director Marketing Operations Managers often work across various departments to ensure that marketing strategies are executed efficiently and consistently. A common challenge is coordinating communication and processes between creative, digital, and analytics teams, especially in large organizations or those with global operations. Balancing the need for standardization with the flexibility to adapt to regional or product-specific requirements can also be complex. Success in this role often depends on strong project management skills, effective stakeholder engagement, and the ability to implement scalable processes that keep campaigns running smoothly.

What is the difference between Director Marketing Operations Manager vs Marketing Operations Manager?

AspectDirector Marketing Operations ManagerMarketing Operations Manager
ResponsibilitiesOversees strategic planning, team leadership, and high-level process optimizationExecutes marketing processes, manages campaigns, and supports daily operations
Required CredentialsBachelor's/Master's in Marketing, Business, or related field; leadership experienceBachelor's in Marketing, Business, or related field; relevant experience
Work EnvironmentSenior management, cross-department collaborationMarketing teams, project management
Industry UsageCommon in larger organizations and corporationsWidely used across various company sizes

The main difference is that the Director Marketing Operations Manager focuses on strategic leadership and high-level decision-making, while the Marketing Operations Manager handles day-to-day campaign execution and process management. Both roles require similar educational backgrounds but differ in scope and seniority.

What are the key skills and qualifications needed to thrive as a Director Marketing Operations Manager, and why are they important?

To thrive as a Director Marketing Operations Manager, you need expertise in marketing strategy, data analysis, process optimization, and leadership, often supported by a degree in marketing, business, or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is crucial, along with certifications such as PMP or Six Sigma being advantageous. Exceptional communication, problem-solving, and project management skills help you lead teams, align cross-functional efforts, and drive operational efficiency. These skills ensure the marketing organization runs smoothly, campaigns are executed effectively, and business objectives are consistently met.
What cities are hiring for Director Marketing Operations Manager jobs? Cities with the most Director Marketing Operations Manager job openings:
What are the most commonly searched types of Marketing Operations Manager jobs? The most popular types of Marketing Operations Manager jobs are:
What states have the most Director Marketing Operations Manager jobs? States with the most job openings for Director Marketing Operations Manager jobs include:
What job categories do people searching Director Marketing Operations Manager jobs look for? The top searched job categories for Director Marketing Operations Manager jobs are:
Director Marketing Operations Manager jobs near you
Infographic showing various Director Marketing Operations Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $109,731 per year, or $52.8 per hour.

Director, Marketing Operations

Certinia

Austin, TX • On-site, Remote

$171K - $217K/yr

Full-time

Posted 5 days ago

Job description

Director, Marketing Operations
About Certinia
Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success, and ERP solutions-delivered on Salesforce's leading cloud platform-provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences and accelerate growth. Headquartered in San Jose, California with offices around the world, Certinia is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures.
THE ROLE
As Director of Marketing Operations, you will focus on building a best-in-class Marketing Operations team rooted in strong process discipline. In this role, you will be responsible for driving efficiency, optimizing our tech stack, and supporting the execution of integrated campaigns and Account-Based Experience (ABX) motions across the Marketing organization. You will be the trusted business partner to Senior Leaders, designing reporting, lead/account scoring frameworks, and data strategies that support the rhythm of the business to hit or exceed pipeline targets. This person will be maniacally focused on designing actionable and insightful views on the revenue marketing organization's impact on pipeline and revenue.
WHAT YOU WILL DO IN THIS ROLE
  • Build and Scale: Build out and document a best-in-class Marketing Operations function.
  • Team Leadership: Lead a high-performing team of Marketing Operations professionals in both EMEA and North America, as well as offshore resources.
  • Core Operations: Own all Marketing Operations functions including integrated campaign operations, marketing tech stack management, data enrichment, reporting/analytics, project management, and lead/account routing and quality management.
  • Tech Stack & Integration: Evaluate, implement, integrate, and optimize our marketing technology stack (including Pardot, 6sense, and Salesforce) to enhance campaign effectiveness, data enrichment, and cross-platform synergy.
  • ABX & Integrated Campaigns: Partner closely with Marketing and Sales teams to operationalize integrated campaigns and execute scalable ABX (Account-Based Experience) strategies.
  • Scoring & Nurturing: Design, manage, and continuously refine robust account and lead scoring models to improve qualification, conversion rates, and handoffs to Sales.
  • Performance Visibility: Provide consistent visibility and insights into Marketing Performance, delivering actionable recommendations to the Marketing leadership team.
  • Analytics & Cadence: Lead analytics efforts in support of growth and operational excellence to deliver on top priorities, weekly/monthly reporting cadences, and pipeline reviews.
  • Data Strategy & Enrichment: Develop and implement a comprehensive marketing data strategy-including data enrichment, hygiene, and compliance-partnering closely with Sales Operations to ensure alignment across the GTM business.
  • Process Alignment: Own the strategy for Marketing systems and processes to ensure cohesiveness in global procedures, enabling global teams to operate efficiently.
  • Executive Communication: Deliver frequent presentations to leadership that clearly and effectively communicate performance, findings, and the "whys" behind the numbers.
  • Strategic Modeling: Develop analysis, ad-hoc reports, and models to support marketing planning with predictable return on investment.
  • Cross-Functional Collaboration: Collaborate across departments-including Sales, Customer Operations, Finance, and Product-to ensure alignment and support for marketing initiatives.
  • Compliance & Risk: Ensure marketing activities comply with relevant data regulations and mitigate potential risks.
WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE
  • Experience: 15+ years of professional experience in marketing and sales analytics for a B2B software company.
  • Leadership: 8+ years of people management with demonstrable experience coaching and developing team members.
  • Core Tech Stack Mastery: Hands-on experience and proficiency with Pardot, Salesforce, and 6sense.
  • Strategy & Motion Expertise: Proven experience designing and supporting integrated campaigns and an ABX (Account-Based Experience) motion.
  • Technical Skills: Proven expertise in account/lead scoring frameworks, data enrichment strategies, and martech stack integration & optimization.
  • Data Storytelling: Hands-on expertise in analyzing, interpreting, and telling stories through data for various stakeholder levels.
  • Forecasting & Attribution: Experience building marketing campaign forecasting, attribution, and marketing mix optimization models for pipeline and revenue growth.
  • Reporting Tools: Advanced proficiency in building dashboards in Salesforce and Tableau, alongside advanced Excel skills (complex formulas and functions).
  • Demand Generation & Operations: Proven knowledge of B2B demand/revenue generation processes, lead journeys, demand waterfalls, and opportunity progression.
  • Strategic & Consultative: Strategic thinking with strong consultative skills to build cross-functional relationships across Marketing, Sales, and Operations.
  • Execution: A sense of urgency, strong prioritization capability, and a track record of working collaboratively in a team structure.
  • Education: Bachelor's degree in an analytical area such as Mathematics, Business, Engineering, Computer Science, Statistics, or a related field.
WHAT ELSE WOULD BE GREAT
  • A working knowledge of statistical analysis.
  • Proficiency in the Google Suite.

Salary Range: $171,600 - $217,000
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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