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Director Digital Experience Jobs in Indiana (NOW HIRING)

POLYWOOD

Director | ECommerce

Syracuse, IN · On-site

HELP BUILD A DIGITAL EXPERIENCE THAT DRIVES GROWTH, PERFORMANCE, AND LONG-TERM STRATEGIC GROWTH. POLYWOOD ® is looking for a Director, E-Commerce who thrives in a performance-driven environment and ...

Interra Credit Union

Digital Product Specialist

Goshen, IN · On-site

$103K - $103K/yr

Direct Reports: None HOW YOU WILL MAKE AN IMPACT 35% Lead digital initiatives from kickoff through ... Experience to include system ownership and/or administration with demonstrated analytical skills.

Interra Credit Union

Digital Product Specialist

Goshen, IN · On-site

$103K - $103K/yr

Direct Reports: None HOW YOU WILL MAKE AN IMPACT 35% Lead digital initiatives from kickoff through ... Experience to include system ownership and/or administration with demonstrated analytical skills.

CD Project

UX Director

Warsaw, IN · On-site

$130 - $178/hr

CD PROJEKT RED is seeking a UX Director to join our Shared Development Services area. In this role ... within games, digital products, or platform ecosystems. * Proven track record leading ...

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All JobsDigital Experience JobsDirector Digital Experience JobsDirector Digital Experience Jobs in Indiana

Director Digital Experience information

See Indiana salary details

$46.6K

$116.5K

$203.6K

How much do director digital experience jobs pay per year?

As of Aug 11, 2026, the average yearly pay for director digital experience in Indiana is $116,508.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,900.00 and $155,100.00 per year, depending on experience, location, and employer.

What is the difference between Director Digital Experience vs Digital Marketing Manager?

AspectDirector Digital ExperienceDigital Marketing Manager
ResponsibilitiesOversees overall digital user experience, website/app design, and customer journey strategiesDevelops and executes digital marketing campaigns to promote products/services
Required SkillsUser experience design, digital strategy, cross-functional leadershipMarketing strategy, analytics, content creation, campaign management
Work EnvironmentCollaborates with UX/UI designers, developers, product teamsWorks with marketing teams, agencies, content creators
Common UsageUsed in tech, e-commerce, and customer-centric industriesCommon in retail, consumer goods, and service sectors

The main difference is that the Director Digital Experience focuses on the overall digital user experience and interface design, ensuring seamless customer interactions across platforms. In contrast, the Digital Marketing Manager concentrates on creating and managing marketing campaigns to drive engagement and sales. Both roles require digital skills but serve different strategic purposes within organizations.

What does a director of digital experience do?

A Director of Digital Experience is responsible for overseeing and enhancing the digital interactions that customers have with a company, including websites, mobile apps, and other digital platforms. They lead teams to design, implement, and optimize user experiences that drive engagement and satisfaction. Their role often involves collaborating with marketing, IT, and product teams to align digital strategies with overall business goals. They also analyze user data and feedback to continuously improve digital touchpoints.

What are the key skills and qualifications needed to thrive as a director of digital experience, and why are they important?

To thrive as a Director of Digital Experience, you need expertise in digital strategy, user experience design, analytics, and typically a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with tools like Adobe Creative Suite, UX research platforms, web analytics (Google Analytics), and customer experience management systems is essential. Strong leadership, creative problem-solving, and effective communication skills set outstanding candidates apart. These competencies ensure the delivery of engaging digital journeys that drive customer satisfaction and achieve business objectives.

How does a director of digital experience typically collaborate with cross-functional teams to drive digital initiatives?

A Director of Digital Experience often acts as a bridge between marketing, IT, design, and product teams to ensure that digital strategies align with overall business goals and user needs. They facilitate regular meetings, set clear objectives, and foster open communication to coordinate efforts across departments. By leveraging each team's expertise, they help create cohesive digital experiences that enhance customer engagement and satisfaction. This collaborative approach is essential for successfully launching and optimizing digital platforms and campaigns.
What are the most commonly searched types of Digital Experience jobs in Indiana? The most popular types of Digital Experience jobs in Indiana are:
What are popular job titles related to Director Digital Experience jobs in Indiana? For Director Digital Experience jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Director Digital Experience jobs in Indiana look for? The top searched job categories for Director Digital Experience jobs in Indiana are:
What cities in Indiana are hiring for Director Digital Experience jobs? Cities in Indiana with the most Director Digital Experience job openings:
Director Digital Experience jobs near you
Infographic showing various Director Digital Experience job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $116,508 per year, or $56 per hour.

Digital Marketing Director

Walker Transport

Lafayette, IN

Full-time

Posted 3 days ago

New

Job description

About the Role:

The Director, Digital Marketing leads Wabash's digital marketing strategy, customer engagement intelligence framework, marketing technology ecosystem, and digital governance practices. This role is responsible for creating greater visibility into how customers, dealers, prospects, and fleet decision-makers engage across digital and commercial touchpoints throughout the buying journey.

Working across Marketing, Sales, Dealer Sales, Customer Experience, Digital Enablement, IT, and Legal, this leader will connect customer engagement data, digital platforms, CRM systems, and commercial processes to provide actionable insights that help commercial teams engage customers more effectively and identify opportunities earlier in the buying cycle.

The Director serves as the business owner of the digital marketing ecosystem and is responsible for building the infrastructure, governance, operating disciplines, and analytics capabilities required to support customer engagement, dealer enablement, commercial visibility, and future digital growth initiatives.

Your Responsibilities:

Customer Journey Intelligence & Commercial Insights and Alignment

  • Develop a comprehensive view of customers, dealers, and prospect engagement across digital and commercial touchpoints.
  • Improve visibility into customer buying behavior, engagement trends, buying signals, and progression throughout the commercial journey.
  • Build customer intelligence capabilities that help sales teams prioritize opportunities and engage prospects more effectively.
  • Establish customer journey analytics that provide insight into how customers research, evaluate, and engage with Wabash solutions.
  • Deliver actionable engagement insights that support commercial decision-making and sales effectiveness.
  • Lead digital demand and lead generation strategies that support qualified pipelines, customer progression, and revenue contribution.
  • Define lead routing, follow-up, conversion, and reporting processes in partnership with Sales and dealer-facing teams.
  • Establish engagement analytics and reporting, budget and optimization routines that improve spend efficiency and executive visibility.
  • Other duties as assigned.

Digital Ecosystem Strategy

  • Own the strategy and roadmap for Wabash's digital marketing technology ecosystem.
  • Lead platform integration efforts across Martech stack: HubSpot and other CRM environments, websites, analytics tools, and customer engagement systems.
  • Ensure customer engagement data is accessible, actionable, and aligned across business functions.
  • Build scalable digital infrastructure capable of supporting future AI, personalization, account-based marketing, and customer intelligence initiatives.
  • Evaluate and recommend technology investments that improve customer visibility and commercial effectiveness.

Commercial Process Integration

  • Improve connections between digital engagement, lead management, sales activity, customer experience and event interactions, and reporting systems.
  • Streamline lead routing, qualification, follow-up, and handoff processes.
  • Partner with sales leadership to establish workflows that improve responsiveness to customer activity and buying signals.
  • Develop reporting and visibility tools that help commercial teams focus on the highest-value engagement opportunities.

Data Governance, Compliance & Risk Management

  • Establish enterprise standards for digital data governance, user access, privacy compliance, platform administration, and data quality.
  • Partner with IT and Legal to ensure digital practices align with cybersecurity policies, regulatory requirements, and customer data privacy expectations.
  • Lead vendor governance and technology compliance efforts across the digital ecosystem.
  • Develop operating disciplines that improve data integrity, reporting consistency, platform utilization, and accountability.

Leadership & Cross-Functional Influence

  • Lead and develop a high-performing digital marketing team with clear priorities, accountability, and measurable outcomes.
  • Lead digital marketing resources, external agencies, consultants, and technology partners.
  • Serve as a strategic advisor to Marketing and Commercial leadership regarding customer engagement trends and digital opportunities.
  • Influence enterprise decisions involving customer engagement technologies, commercial visibility, and digital capabilities.
  • Build cross-functional alignment between Marketing, Sales, Dealer Sales, Customer Experience, IT, Legal, Business Unit Leaders and Digital Enablement teams.

Qualifications & Experience:

  • 10-12+ years of progressive experience in digital marketing, marketing operations, growth marketing, or related leadership roles.
  • Proven ability to connect marketing strategy, digital platforms, data, and performance reporting to commercial outcomes.
  • Experience managing marketing technology ecosystems, including CRM, marketing automation, web/CMS, analytics, and data platforms.
  • Strong cross-functional leadership experience with Sales, IT, Product, Customer Experience, Legal, Security, and executive stakeholders.
  • Financial and analytical acumen, including ROI modeling, performance frameworks, and executive-level reporting.
  • Experience leading teams and building digital marketing capabilities in a complex B2B environment and with channel partners.
  • Bachelor's degree in marketing, business, communications, or related field required; master's degree preferred.

Leadership Attributes:

At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly about:

  • Embrace Diversity and Inclusion -- Solicit and respect the input of others, celebrate differences, and strive for transparency and inclusiveness
  • Seek to Listen -- Actively listen to reach the best solution and make the strongest decisions
  • Always Learn -- Strive to improve; do not quit or settle for the status quo
  • Be Authentic -- Demonstrate honesty, incredible energy, and grit in everything you do
  • Win Together -- Collaborate, seek alignment, and excel at cross-group communication to success as one team and One Wabash

Join us in turning ideas into world-changing realities. Curate and build your high-impact professional career at Wabash!

Affirmative Action/EEO Statement:

Wabash is committed to providing equal employment opportunity for its associates and applicants without regard to race, color, religion, sex, age, national origin, veteran status, disability, or other protected class or activity under federal, state, or local law. All employment decisions must be based on neutral, legitimate criteria. All employment policies and rules shall be applied equally to similarly situated associates.

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