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Digital Strategy Analyst Jobs (NOW HIRING)

STV

Digital Strategy Lead

Chicago, IL

$139K - $159K/yr

... data strategy, and systems implementation. Sitting within STV's Digital Advisory Services,you ... Work with analysts and technical teams to developand deploydashboards, data models, and governance ...

Newviews Productions Llc

Digital Strategist

Richmond, VA · On-site +1

$81K - $93K/yr

... buying, content, and analytics, to ensure seamless strategy execution * Monitor campaign ... Strong grasp of digital channels, including paid search, paid social, SEO, content, and email

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Digital Strategy Analyst information

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$48.5K

$97.9K

$165K

How much do digital strategy analyst jobs pay per year?

As of Jun 29, 2026, the average yearly pay for digital strategy analyst in the United States is $97,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $112,000.00 per year, depending on experience, location, and employer.

What does a digital strategy analyst do?

A digital strategy analyst develops and implements plans to improve a company's online presence and digital marketing efforts. They analyze data, identify trends, and recommend strategies using tools like analytics platforms and SEO techniques to optimize digital campaigns and achieve business goals.

What are the key skills and qualifications needed to thrive as a Digital Strategy Analyst, and why are they important?

A Digital Strategy Analyst needs strong analytical skills, business acumen, and a background in marketing or data analysis, often supported by a relevant degree. Familiarity with tools like Google Analytics, Tableau, SEO platforms, and CRM systems, as well as certifications such as Google Analytics or HubSpot, is typically required. Excellent problem-solving, communication, and adaptability help analysts interpret data and present actionable insights to stakeholders. These skills and qualities are crucial for driving effective digital strategies that improve organizational performance and competitiveness.

What is the difference between Digital Strategy Analyst vs Digital Marketing Analyst?

AspectDigital Strategy AnalystDigital Marketing Analyst
Primary FocusDeveloping and implementing digital strategies to achieve business goalsAnalyzing digital marketing campaigns and performance metrics
Skills & CertificationsStrategic planning, data analysis, certifications like Google Analytics, digital marketingData analysis, SEO, SEM, certifications like Google Ads, Analytics
Work EnvironmentCross-departmental collaboration, strategic planning teamsMarketing teams, campaign management
Industry UsageUsed across various industries for digital transformationPrimarily in marketing and advertising sectors

The Digital Strategy Analyst focuses on creating overarching digital plans aligned with business objectives, while the Digital Marketing Analyst concentrates on analyzing and optimizing marketing campaigns. Both roles require data analysis skills and digital certifications, but their core responsibilities differ in scope and focus.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and analytics platforms to achieve marketing goals. Strong communication skills and knowledge of digital tools are essential for this role.

How does a Digital Strategy Analyst typically collaborate with other departments to drive business objectives?

As a Digital Strategy Analyst, you'll regularly work alongside marketing, IT, product development, and sales teams to gather data, share insights, and implement digital initiatives. Collaboration is essential for aligning digital strategies with broader business goals, identifying process improvements, and ensuring cohesive execution of campaigns or technology rollouts. Frequent cross-functional meetings and workshops are common, and strong communication skills help ensure your recommendations are practical and actionable for each stakeholder group.

How much does a strategy analyst get paid?

The average salary for a strategy analyst typically ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts or those in high-demand sectors can earn higher compensation, often supplemented with bonuses and benefits.

Which 3 jobs will survive AI?

Digital Strategy Analysts are likely to continue thriving as AI tools assist in data analysis and strategic planning but do not replace the need for human judgment, creativity, and industry expertise. Roles that require complex problem-solving, emotional intelligence, and nuanced decision-making—such as management, specialized consulting, and creative professions—are expected to persist alongside AI advancements.
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Digital Strategy Analyst jobs near you
Infographic showing various Digital Strategy Analyst job openings in the United States as of June 2026, with employment types broken down into 93% Full Time, 5% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 7% Hybrid, and 12% Remote job distribution, with an average salary of $97,880 per year, or $47.1 per hour.
Director Digital Strategy & Integrated Visibility

Director Digital Strategy & Integrated Visibility

BRG Communications

Alexandria, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted yesterday

Job description

Salary:

Director Digital Strategy & Integrated Visibility

BRG Communications | Hybrid Alexandria, VA

BRG Communications is an award-winning communications agency focused on health, wellness, and better living. Recently named PRWeeks Outstanding Small Agency of the Year for 2026, BRG helps organizations build credibility, strengthen visibility, and drive meaningful audience engagement through integrated communications strategies.

We are seeking a strategic, entrepreneurial digital leader to help strengthen integrated client programs, guide implementation teams, support agency growth, and help shape BRGs next phase of evolution.


About the Role

The Director Digital Strategy & Integrated Visibility will lead BRGs integrated visibility and engagement capabilities across paid, owned, earned, organic, search, AI-driven discovery, content strategy, and digital experience.

This role partners closely with account teams, creative, research and insights, operations, and executive leadership to strengthen integrated communications programs and future-facing agency capabilities.

The ideal candidate is equally comfortable:

  • providing senior-level client counsel
  • guiding integrated visibility and engagement strategy
  • leading cross-functional collaboration and implementation
  • supporting new business growth and pitches
  • translating emerging trends into practical recommendations
  • helping build scalable agency capabilities over time


Key Responsibilities

  • Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems
  • Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy
  • Partner with account leadership to strengthen integrated client programs
  • Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms
  • Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling
  • Support agency growth, new business strategy, and integrated capability development
  • Collaborate across account services, research and insights, analytics, creative, operations, and business development teams


Qualifications

  • 812+ years of experience in digital strategy, integrated communications, or agency leadership
  • Strong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategy
  • Experience leading integrated paid, owned, earned, and organic digital programs
  • Strong executive presence and client counsel skills
  • Entrepreneurial mindset with interest in helping build and evolve agency capabilities
  • Healthcare, wellness, association, or mission-driven sector experience preferred


Why BRG

This role offers the opportunity to help shape the future direction of an award-winning agency while working directly alongside executive leadership and integrated client teams.

Benefits include:

  • Hybrid and flexible work environment
  • Generous PTO and Summer Hours
  • 100% employer-paid healthcare and dental coverage
  • 401(k) with employer match
  • Professional development support
  • Better Living Bucks program

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or other protected classifications.

Candidates requiring reasonable accommodation during the application or interview process are encouraged to request assistance.