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Digital Strategist Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

This role is ideal for someone who thrives in both strategic leadership and tactical implementationleading campaigns while also rolling up their sleeves to execute digital marketing strategies that ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

This role is ideal for someone who thrives in both strategic leadership and tactical implementation-leading campaigns while also rolling up their sleeves to execute digital marketing strategies that ...

Go Fish Digital

SEO Strategist

Raleigh, NC · On-site

Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity ...

TriMark Digital

Senior Content Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they ...

TriMark Digital

Senior Content Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they ...

TriMark Digital

Senior Content Strategist

Raleigh, NC · On-site

Salary: TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas arent just ...

Chiesi Group

Sr. Manager, Digital Marketing

Cary, NC

With a balance of strategic thinking, technical fluency, and hands-on execution, the role partners ... The Sr. Manager, Digital Marketing acts as a driving force for capability building within the CARE ...

Chiesi Group

Sr. Manager, Digital Marketing

Cary, NC · On-site

With a balance of strategic thinking, technical fluency, and hands-on execution, the role partners ... The Sr. Manager, Digital Marketing acts as a driving force for capability building within the CARE ...

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All JobsDigital Strategist JobsDigital Strategist Jobs in Raleigh, NC

Digital Strategist information

See Raleigh, NC salary details

$28.7K

$89.6K

$132.2K

How much do digital strategist jobs pay per year?

As of Jul 26, 2026, the average yearly pay for digital strategist in Raleigh, NC is $89,554.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,700.00 and $91,900.00 per year, depending on experience, location, and employer.

What is a Digital Strategist?

A Digital Strategist is a professional who develops, implements, and manages digital marketing campaigns and strategies to help organizations achieve their online goals. They analyze market trends, target audiences, and digital channels to create effective plans for brand awareness, engagement, and growth. Digital Strategists often work with social media, SEO, content marketing, email campaigns, and data analytics to optimize digital performance. Their role is crucial in ensuring that a company's online presence aligns with its business objectives and stays ahead of competitors.

What Is a Digital Strategist?

Digital strategists specialize in developing new marketing campaigns for online platforms. Their duties include performing detailed market research, assessing past successes and failures, and identifying competitors and their strategies. As a digital strategist, you must know how to create and promote digital content to maximize brand engagement and increase sales or brand awareness. You often collaborate with the marketing and sales departments to develop unified strategies to improve market positioning for the company or brand.

How does a Digital Strategist typically collaborate with other teams within an organization?

Digital Strategists work closely with various departments, including marketing, content, design, and analytics, to ensure cohesive and effective digital campaigns. They often serve as the bridge between creative teams and technical experts, translating business goals into actionable digital strategies. Regular meetings, brainstorming sessions, and performance reviews are common, as collaboration is key to aligning digital initiatives with overall business objectives. This cross-functional teamwork not only enhances campaign effectiveness but also provides valuable learning opportunities for career growth.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need strong analytical skills, a deep understanding of digital marketing channels, and experience developing and executing online campaigns, often backed by a degree in marketing or communications. Familiarity with tools like Google Analytics, advertising platforms (e.g., Google Ads, Facebook Ads), SEO tools, and relevant certifications such as Google Analytics Individual Qualification are highly valued. Creative problem-solving, adaptability, and excellent communication skills help Digital Strategists collaborate across teams and respond to evolving digital trends. These skills ensure that strategies are data-driven, effective, and aligned with business goals in a constantly changing digital landscape.

How do you become a digital strategist?

To become a digital strategist, individuals typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, data analysis, and content creation. Developing skills in SEO, social media, analytics tools, and strategic planning is essential, and obtaining certifications like Google Analytics or HubSpot can enhance credibility. Gaining practical experience through internships or entry-level roles helps build the necessary expertise for this role.

What do digital strategists do?

Digital strategists develop and implement online marketing plans to increase brand awareness, engagement, and sales. They analyze digital data, identify target audiences, and use tools like SEO, social media, and analytics platforms to optimize campaigns and achieve business goals.

Will AI replace digital marketers?

As a digital strategist, AI tools are increasingly used to automate data analysis, content creation, and campaign optimization, but they do not fully replace the strategic and creative skills of digital marketers. Human oversight remains essential for developing effective strategies, understanding audience nuances, and making complex decisions. Therefore, AI complements rather than replaces digital marketing roles.

What is the salary of a digital strategist?

The average salary of a digital strategist typically ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced professionals with specialized skills or certifications can earn higher salaries.

What is the difference between Digital Strategist vs Content Marketer?

AspectDigital StrategistContent Marketer
Primary FocusDeveloping digital marketing strategies across channelsCreating and distributing content to engage audiences
Skills & CertificationsSEO, analytics, digital advertising, strategic planningContent creation, SEO, social media, storytelling
Work EnvironmentMarketing agencies, corporate marketing teams, digital firmsContent agencies, marketing teams, media companies
Industry UsageUsed across various industries for digital campaignsPrimarily in media, advertising, and online brands

The Digital Strategist focuses on planning and executing comprehensive digital marketing strategies, while the Content Marketer specializes in creating engaging content to attract and retain audiences. Both roles often collaborate but serve different core functions within digital marketing efforts.

More about Digital Strategist jobs
What are the most commonly searched types of Digital Strategist jobs in Raleigh, NC? The most popular types of Digital Strategist jobs in Raleigh, NC are:
What are popular job titles related to Digital Strategist jobs in Raleigh, NC? For Digital Strategist jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Digital Strategist jobs in Raleigh, NC look for? The top searched job categories for Digital Strategist jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Digital Strategist jobs? Cities near Raleigh, NC with the most Digital Strategist job openings:
Digital Strategist jobs near you
Infographic showing various Digital Strategist job openings in Raleigh, NC as of July 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $89,554 per year, or $43.1 per hour.
Digital Marketing Manager

Digital Marketing Manager

TriMark Digital

Raleigh, NC • On-site

Full-time

Posted 18 days ago

Job description

Salary:

Were looking for a Digital Marketing Manager to join our Client team, driving hands-on execution of digital strategies across performance marketing channels while managing client relationships and campaign strategy. This role is ideal for someone who thrives in both strategic leadership and tactical implementationleading campaigns while also rolling up their sleeves to execute digital marketing strategies that drive measurable results.


As a Digital Marketing Manager, you will be responsible for developing, managing and optimizing digital campaigns across multiple channels while ensuring alignment with client objectives. Youll serve as the lead point of contact for key accounts, owning campaign execution, managing budgets and ensuring performance goals are met. In addition, you'll collaborate closely with internal specialistspaid media strategists, organic/SEO experts, content creators, developers and designersto craft high-impact digital marketing initiatives.


Roles & Responsibilities

  • Strategize, manage, and execute digital marketing campaigns across paid and organic channels for assigned clients.
  • Maintain strong client relationships by proactively driving digital strategies aligned with business goals.
  • Act as the lead digital strategist for client accounts, overseeing campaign execution across platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing.
  • Develop budget recommendations, campaign goals, and KPIs, ensuring clear performance tracking.
  • Hands-on execution of paid media, SEO, or other digital strategies as needed, in addition to managing internal specialists.
  • Continuously analyze and optimize campaign performance, providing actionable insights and recommendations.
  • Stay ahead of digital marketing trends to guide client strategies and internal best practices.
  • Lead client communication via meetings, reports, and strategic recommendations.
  • Support new client onboarding, case study development, and business development opportunities as needed.
  • Mentor and support Account Coordinators and Digital Strategists in growing their expertise.
  • Ensure all strategies align with performance goals and deliver measurable business impact.


Professional Skills & Qualifications

  • 7+ years of digital marketing experience with expertise in paid and/or organic strategies (agency experience preferred).
  • Strong knowledge of paid media (Google Ads, Meta, LinkedIn, YouTube, programmatic, etc.) and/or organic search (SEO, content, and website optimization).
  • Proficiency in Google Analytics, Google Search Console, Google Ads, Meta Business Manager, and other key digital marketing platforms.
  • Experience managing digital marketing budgets with a proven track record of performance-driven results.
  • Ability to analyze data, identify insights, and optimize campaigns for better performance.
  • Up-to-date certifications in Google Analytics, Google Ads, or other relevant platforms (preferred).
  • Strong leadership skills with the ability to mentor and manage internal teams.
  • Excellent project management and multi-tasking skills in a fast-paced environment.
  • Experience in presenting strategy and performance insights to client leadership teams.
  • A problem-solving mindset with a focus on driving results and delivering client success.