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Digital Strategist Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every ...

TriMark Digital

CRO Strategist

Raleigh, NC · On-site

$79K - $91K/yr

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every ...

TriMark Digital

CRO Strategist

Raleigh, NC

$79K - $91K/yr

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

This role is ideal for someone who thrives in both strategic leadership and tactical implementation-leading campaigns while also rolling up their sleeves to execute digital marketing strategies that ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

This role is ideal for someone who thrives in both strategic leadership and tactical implementation--leading campaigns while also rolling up their sleeves to execute digital marketing strategies that ...

Directive

Senior Meta Strategist (Remote US)

Raleigh, NC · Remote

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables ... performance/digital marketing agency, with hands-on experience supporting B2B clients * Deep ...

GEI Consultants

Digital Consulting & Solutions Lead

Cary, NC · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Working closely with Regional Growth Leaders, Marketing, Regional Digital Strategy Leaders, regional subject matter experts, and seller-doers, this role supports the full lifecycle of client ...

TriMark Digital

Senior Content Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they ...

TriMark Digital

Senior Content Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they ...

TriMark Digital

Senior Content Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they ...

TriMark Digital

Digital Designer

Raleigh, NC · On-site

Translate creative briefs and marketing strategies into thoughtful visual solutions that support ... Digital marketing agency experience preferred. * Strong portfolio demonstrating expertise in ...

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All JobsDigital Strategist JobsDigital Strategist Jobs in Raleigh, NC

Digital Strategist information

See Raleigh, NC salary details

$28.7K

$89.5K

$132.2K

How much do digital strategist jobs pay per year?

As of Aug 14, 2026, the average yearly pay for digital strategist in Raleigh, NC is $89,549.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,700.00 and $91,900.00 per year, depending on experience, location, and employer.

What is a digital strategist?

A Digital Strategist is a professional who develops, implements, and manages digital marketing campaigns and strategies to help organizations achieve their online goals. They analyze market trends, target audiences, and digital channels to create effective plans for brand awareness, engagement, and growth. Digital Strategists often work with social media, SEO, content marketing, email campaigns, and data analytics to optimize digital performance. Their role is crucial in ensuring that a company's online presence aligns with its business objectives and stays ahead of competitors.

What is a digital strategist?

Digital strategists specialize in developing new marketing campaigns for online platforms. Their duties include performing detailed market research, assessing past successes and failures, and identifying competitors and their strategies. As a digital strategist, you must know how to create and promote digital content to maximize brand engagement and increase sales or brand awareness. You often collaborate with the marketing and sales departments to develop unified strategies to improve market positioning for the company or brand.

What skills do I need to be a digital strategist?

A digital strategist needs strong skills in digital marketing, data analysis, and content creation, along with proficiency in tools like Google Analytics, SEO, and social media platforms. Critical thinking, communication, and project management are also essential to develop and execute effective digital campaigns.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing plans using tools like analytics and social media platforms. The role offers opportunities for growth in digital marketing, requiring skills in data analysis, content creation, and strategic planning. It can be a rewarding career for those interested in technology and marketing trends.

How does a digital strategist typically collaborate with other teams within an organization?

Digital Strategists work closely with various departments, including marketing, content, design, and analytics, to ensure cohesive and effective digital campaigns. They often serve as the bridge between creative teams and technical experts, translating business goals into actionable digital strategies. Regular meetings, brainstorming sessions, and performance reviews are common, as collaboration is key to aligning digital initiatives with overall business objectives. This cross-functional teamwork not only enhances campaign effectiveness but also provides valuable learning opportunities for career growth.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need strong analytical skills, a deep understanding of digital marketing channels, and experience developing and executing online campaigns, often backed by a degree in marketing or communications. Familiarity with tools like Google Analytics, advertising platforms (e.g., Google Ads, Facebook Ads), SEO tools, and relevant certifications such as Google Analytics Individual Qualification are highly valued. Creative problem-solving, adaptability, and excellent communication skills help Digital Strategists collaborate across teams and respond to evolving digital trends. These skills ensure that strategies are data-driven, effective, and aligned with business goals in a constantly changing digital landscape.

What is the difference between Digital Strategist vs Content Marketer?

AspectDigital StrategistContent Marketer
Primary FocusDeveloping digital marketing strategies across channelsCreating and distributing content to engage audiences
Skills & CertificationsSEO, analytics, digital advertising, strategic planningContent creation, SEO, social media, storytelling
Work EnvironmentMarketing agencies, corporate marketing teams, digital firmsContent agencies, marketing teams, media companies
Industry UsageUsed across various industries for digital campaignsPrimarily in media, advertising, and online brands

The Digital Strategist focuses on planning and executing comprehensive digital marketing strategies, while the Content Marketer specializes in creating engaging content to attract and retain audiences. Both roles often collaborate but serve different core functions within digital marketing efforts.

More about Digital Strategist jobs

What are the most commonly searched types of Digital Strategist jobs in Raleigh, NC?

The most popular types of Digital Strategist jobs in Raleigh, NC are:

What are popular job titles related to Digital Strategist jobs in Raleigh, NC?

For Digital Strategist jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Digital Strategist jobs in Raleigh, NC look for?

The top searched job categories for Digital Strategist jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Digital Strategist jobs?

Cities near Raleigh, NC with the most Digital Strategist job openings:

Digital Strategist jobs near you
Infographic showing various Digital Strategist job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 14% Part Time, 1% Temporary, and 4% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $89,549 per year, or $43.1 per hour.

CRO Strategist

TriMark Digital

Raleigh, NC • On-site

$79K - $91K/yr

Full-time

Posted 12 days ago

Job description

At TriMark Digital, we believe great marketing turns traffic into measurable business outcomes. As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every website visitor through data-driven experimentation, user experience optimization and continuous testing. You'll develop and execute A/B and multivariate testing programs, uncover friction points across digital experiences, and translate user behavior into actionable recommendations that improve lead generation, revenue and overall marketing performance.
This role is ideal for someone who combines analytical thinking with creativity, understands customer psychology, and thrives on proving ideas through experimentation. You'll work closely with our Paid Media, Organic, Analytics, Design, Content, Development and Client Services teams to ensure every optimization supports broader business objectives.
RESPONSIBILITIES
  • Develop and lead comprehensive conversion rate optimization (CRO) strategies for a diverse portfolio of clients, aligning testing initiatives with broader marketing objectives and measurable business outcomes.
  • Own the end-to-end experimentation process, including research, hypothesis development, test prioritization, implementation, quality assurance, analysis and ongoing optimization.
  • Design, build and manage A/B, multivariate and personalization tests using
    VWO and other experimentation platforms to continuously improve website performance.
  • Create data-driven testing roadmaps by leveraging business goals, user behavior insights, analytics, customer feedback and opportunity sizing to prioritize high-impact initiatives.
  • Conduct comprehensive conversion audits to identify friction points, usability issues, messaging gaps and technical barriers across websites, landing pages and digital customer journeys.
  • Analyze quantitative and qualitative user behavior using platforms such as Google Analytics 4, Microsoft Clarity, Hotjar, VWO Insights, heatmaps, session recordings and funnel analysis to uncover optimization opportunities.
  • Develop strong, research-backed hypotheses rooted in customer psychology, behavioral science and performance data, ensuring every test has a clear objective and measurable success criteria.
  • Partner closely with UX designers, developers, strategists and digital marketers to translate insights into optimized user experiences and high-performing testing variations.
  • Evaluate experiment results using statistical significance and confidence intervals, translating findings into actionable recommendations that drive continuous performance improvements.
  • Optimize every stage of the customer journey, including landing pages, website navigation, lead generation forms, calls-to-action, ecommerce experiences, checkout flows and conversion funnels.
  • Collaborate with Paid Search, Paid Social, SEO, Email & SMS, Content and Analytics teams to ensure post-click experiences align with campaign messaging and maximize marketing ROI.
  • Monitor and report on key performance indicators including conversion rate, revenue per visitor, lead quality, engagement, form completion rate, customer acquisition efficiency and overall business impact.
  • Present testing strategies, experiment results and optimization recommendations to both clients and internal stakeholders through clear reporting, storytelling and executive-level presentations.
  • Stay informed on emerging CRO methodologies, UX best practices, accessibility standards, AI-powered optimization, personalization strategies and evolving consumer behavior to continually improve client performance.
  • Help establish and evolve TriMark Digital's CRO methodology, documentation, testing frameworks, QA processes and best practices to scale experimentation across the agency.
  • Support business development efforts by participating in website audits, CRO assessments and client pitches, helping demonstrate TriMark's performance-first approach to prospective clients.
  • Mentor team members and share knowledge across the agency, fostering a culture of experimentation, curiosity and continuous optimization.

EXPERIENCE REQUIRED
  • Bachelor's degree in Marketing, Analytics, Business, Psychology, Human-Computer Interaction or a related field.
  • 3-6+ years of experience in Conversion Rate Optimization, Digital Marketing, UX Optimization or Performance Marketing.
  • Hands-on experience with VWO (required) or equivalent experimentation platforms such as Optimizely, AB Tasty or Adobe Target.
  • Strong understanding of A/B testing methodology, experimentation frameworks and statistical significance.
  • Experience with Google Analytics 4 (GA4) and website analytics platforms.
  • Familiarity with user behavior tools such as Microsoft Clarity, Hotjar, Crazy Egg or similar platforms.
  • Experience optimizing websites, landing pages, lead generation funnels and ecommerce experiences.
  • Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
  • Understanding of UX principles, information architecture, user behavior and customer psychology.
  • Experience collaborating with designers and developers to implement testing initiatives.
  • Excellent presentation and communication skills with the ability to explain complex findings to both technical and non-technical audiences.
  • Agency experience preferred.

PREFERRED QUALIFICATIONS
  • Experience with Google Tag Manager and event tracking implementation.
  • Working knowledge of HTML, CSS and JavaScript sufficient to collaborate with developers and troubleshoot testing implementations.
  • Experience with Looker Studio, BigQuery or advanced reporting platforms.
  • Familiarity with heatmaps, session recordings, customer journey analysis and voice-of-customer research.
  • Experience optimizing B2B lead generation, ecommerce or subscription-based websites.
  • Knowledge of AI-powered optimization tools and personalization platforms.

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