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Content Strategist Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

Senior Content Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they ...

TriMark Digital

Senior Content Strategist

Raleigh, NC · On-site

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they ...

PowerSecure

Content Manager

Durham, NC · Hybrid

Content Strategy Development: * Implement a full funnel, omnichannel content marketing strategy. * Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports ...

PowerSecure, Inc.

Content Manager

Durham, NC · Hybrid

Content Strategy Development: * Implement a full funnel, omnichannel content marketing strategy. * Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports ...

PowerSecure

Content Manager

Durham, NC · On-site

Content Strategy Development: * Implement a full funnel, omnichannel content marketing strategy. * Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports ...

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All JobsContent Strategist JobsContent Strategist Jobs in Raleigh, NC

Content Strategist information

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$15

$43

$73

How much do content strategist jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for content strategist in Raleigh, NC is $43.74, according to ZipRecruiter salary data. Most workers in this role earn between $33.65 and $51.39 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
More about Content Strategist jobs

What are the most commonly searched types of Content Strategist jobs in Raleigh, NC?

The most popular types of Content Strategist jobs in Raleigh, NC are:

What are popular job titles related to Content Strategist jobs in Raleigh, NC?

For Content Strategist jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Content Strategist jobs in Raleigh, NC look for?

The top searched job categories for Content Strategist jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Content Strategist jobs?

Cities near Raleigh, NC with the most Content Strategist job openings:

Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 74% Full Time, 22% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $90,974 per year, or $43.7 per hour.

Senior Content Strategist

TriMark Digital

Raleigh, NC

Full-time

Re-posted 11 days ago

Job description

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they are effective. In this role, you will develop campaign-driven content strategies that bring ideas to life across channels, while staying grounded in what matters most: driving measurable results for our clients.


You will be responsible for turning insights into action by connecting audience, message, and channel to create content that moves people and drives performance. From shaping big campaign concepts to guiding execution and production, you will ensure every piece of content has a clear purpose within a larger strategy. You are just as comfortable thinking about the narrative as you are analyzing performance, continuously optimizing to improve outcomes.


This role requires both creative instinct and strategic discipline. You will collaborate across teams, lead with a point of view, and push the work forward, ensuring what we create not only stands out, but delivers.


Roles & Responsibilities


  • Lead the development and execution of integrated content and creative strategies aligned to client goals
  • Concept and shape campaign ideas that translate into high-performing, multi-channel content programs
  • Own campaigns from planning through production, launch, optimization, and reporting
  • Drive full-funnel content strategies that attract, engage, and convert qualified audiences
  • Oversee content production, ensuring deliverables meet strategic intent, creative quality, and performance expectations
  • Serve as a subject matter expert across content strategy, including email, social, blog, website, visual storytelling, and ad copy
  • Collaborate with designers, developers, and media teams to bring ideas to life and ensure cohesive execution across channels
  • Develop channel-specific messaging and positioning strategies that ladder up to broader campaign narratives
  • Ensure all content is on-brand, insight-driven, and optimized for both user experience and search performance
  • Analyze campaign performance, extract insights, and present clear, actionable recommendations to internal teams and clients
  • Identify new opportunities through content audits, competitive analysis, and emerging trends
  • Lead client presentations, articulating both strategic thinking and creative rationale
  • Partner with account strategists to define scope, budgets, and resource needs for content and creative initiatives
  • Provide direction, feedback, and mentorship to Content Strategists and Content Writers, helping elevate overall team output


Professional Skills & Qualifications


  • Bachelor's degree in Journalism, Communications, Marketing, or a related field
  • 5+ years of experience in content strategy, copywriting, or creative strategy (agency experience preferred)
  • Strong creative thinking skills with the ability to translate ideas into effective, performance-driven campaigns
  • Excellent communication skills-able to clearly articulate both strategy and creative concepts
  • Analytical mindset with the ability to interpret data and turn insights into action
  • Deep understanding of SEO and digital content best practices
  • Experience managing content production workflows and collaborating across creative teams
  • Proficiency in WordPress and basic HTML
  • Strong organizational skills with the ability to manage multiple projects in a fast-paced environment

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