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Content Strategist Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

You'll lead content strategy with a performance mindset-building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences. Roles ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

Youll lead content strategy with a performance mindsetbuilding scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences. Roles ...

EDPNC

Tourism Content Marketing Manager

Raleigh, NC · On-site +1

What You'll Do Content Strategy and Planning * Develop, oversee and execute an integrated content strategy aligned with our tourism objectives and target audience. Working with Brand Marketing ...

Genesys

Sr. Global SEO/GEO Strategist

Durham, NC · On-site +1

You will operate at the intersection of technical SEO, content strategy, and AI search innovation, partnering with global stakeholders to influence how Genesys shows up in both search results and AI ...

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All JobsContent Strategist JobsContent Strategist Jobs in Raleigh, NC

Content Strategist information

See Raleigh, NC salary details

$14

$40

$67

How much do content strategist jobs pay per hour?

As of Jul 20, 2026, the average hourly pay for content strategist in Raleigh, NC is $40.22, according to ZipRecruiter salary data. Most workers in this role earn between $30.96 and $47.26 per hour, depending on experience, location, and employer.

What is the job of a content strategist?

A content strategist is responsible for planning, developing, and managing content to meet an organization’s goals and audience needs. They analyze target audiences, create content strategies, and often use tools like content management systems to ensure consistency and effectiveness across channels.

What Is a Content Strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the average salary of a content strategist?

The average salary of a content strategist typically ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Senior roles or those with specialized skills in SEO, analytics, or content management tools may earn higher salaries.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

What does a Content Strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What jobs will no longer exist in 2030?

By 2030, roles such as traditional print journalists and basic data entry clerks are expected to decline due to automation and digital transformation. For a Content Strategist, this shift emphasizes the increasing importance of digital content creation, SEO skills, and data-driven decision making, while routine tasks may be replaced by AI tools. Adaptability to new technologies will be key to remaining relevant in the evolving job landscape.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Content Directors, Creative Directors, or Executive Producers often earn $150,000 or more annually, especially with extensive experience, leadership skills, and industry connections. These positions typically require advanced skills, strategic oversight, and sometimes specialized certifications or advanced degrees.
More about Content Strategist jobs
What are the most commonly searched types of Content Strategist jobs in Raleigh, NC? The most popular types of Content Strategist jobs in Raleigh, NC are:
What are popular job titles related to Content Strategist jobs in Raleigh, NC? For Content Strategist jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Content Strategist jobs in Raleigh, NC look for? The top searched job categories for Content Strategist jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Content Strategist jobs? Cities near Raleigh, NC with the most Content Strategist job openings:
Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Raleigh, NC as of July 2026, with employment types broken down into 89% Full Time, 7% Part Time, and 4% Contract. Highlights an 87% In-person, 2% Hybrid, and 11% Remote job distribution, with an average salary of $83,652 per year, or $40.2 per hour.
SEO & AI Search Strategist

SEO & AI Search Strategist

FatCat Strategies

Raleigh, NC • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago

Job description

Search is changing fast and we're looking for someone who understands where it's going next.
This role is built for a strategist who sees organic visibility as bigger than blue links and keyword rankings. You'll help shape how brands are discovered across traditional search engines, AI-generated answers, conversational interfaces, and emerging discovery ecosystems.
You'll lead initiatives that improve discoverability across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other evolving platforms. Combining technical SEO, content strategy, semantic optimization, and performance analysis into one cohesive growth function.
We're not looking for someone who simply "does SEO." We're looking for someone who understands how search behavior is evolving and can build strategies around it.
What You'll Own
Search Visibility Strategy
  • Develop multi-layered organic search strategies spanning:
    • Traditional SEO
    • AI-generated search experiences
    • Conversational and answer-based discovery
    • Zero-click search environments
  • Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces
  • Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys
  • Build frameworks that improve authority, topical relevance, entity recognition, and discoverability
Content Systems & Topical Authority
  • Create scalable content strategies rooted in intent, audience behavior, and semantic relevance
  • Build topic ecosystems and internal linking structures that strengthen topical authority
  • Guide the development of high-quality content designed for both human users and machine interpretation
  • Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems
  • Partner with creative, development, and marketing teams to align content with growth objectives
Technical & Semantic Optimization
  • Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture
  • Implement schema and entity optimization strategies that improve machine understanding
  • Identify technical barriers limiting organic performance or AI discoverability
  • Collaborate with developers on performance improvements and scalable SEO implementations
Measurement & Growth Analysis
  • Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence
  • Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights
  • Turn data into actionable recommendations and iterative growth strategies
  • Monitor competitive positioning across both traditional and AI-powered search environments
Integrated Growth Collaboration
  • Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact
  • Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy
  • Help shape internal processes and educate teams on the future of search and discovery

Requirements
    • 3+ years of experience in SEO, content strategy, or organic growth
    • Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search)
    • Experience creating or managing high-performing content programs
    • Familiarity with structured data, schema, and semantic SEO principles
    • Analytical mindset with the ability to tie work to business outcomes
    • Clear communicator who can translate complex search concepts into actionable plans

Benefits
Compensation will be determined based on your experience, skill set, and the impact you're positioned to make within our team.
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Work From Home

Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm

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