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Content Strategist Jobs in Raleigh, NC (NOW HIRING)

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

You'll lead content strategy with a performance mindset--building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences. Roles ...

TriMark Digital

SEO / GEO / AEO Strategist

Raleigh, NC · On-site

You'll lead content strategy with a performance mindset-building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences. Roles ...

Cache Ventures

Content Creator

Chapel Hill, NC · Remote

$129K/yr

Contribute to conversations in brainstorms and meetings about brand strategy and our in-house systems and processes. * Establish effective ways to repurpose content for multiple platforms.

Cache Ventures

Content Creator

Chapel Hill, NC

$107K/yr

Contribute to conversations in brainstorms and meetings about brand strategy and our in-house systems and processes. * Establish effective ways to repurpose content for multiple platforms.

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All JobsContent Strategist JobsContent Strategist Jobs in Raleigh, NC

Content Strategist information

See Raleigh, NC salary details

$15

$43

$73

How much do content strategist jobs pay per hour?

As of Sep 1, 2026, the average hourly pay for content strategist in Raleigh, NC is $43.74, according to ZipRecruiter salary data. Most workers in this role earn between $33.65 and $51.39 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
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The most popular types of Content Strategist jobs in Raleigh, NC are:

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For Content Strategist jobs in Raleigh, NC, the most frequently searched job titles are:

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The top searched job categories for Content Strategist jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Content Strategist jobs?

Cities near Raleigh, NC with the most Content Strategist job openings:

Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% Internship, 74% Full Time, 22% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 3% Hybrid, and 19% Remote job distribution, with an average salary of $90,974 per year, or $43.7 per hour.

SEO / GEO / AEO Strategist

TriMark Digital

Raleigh, NC • On-site

Full-time

Re-posted 6 days ago

Job description

SEO / GEO / AEO Strategist

We’re looking for a search strategist who understands that “SEO” isn’t just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You’ll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.

Roles + Responsibilities

Search Strategy (SEO + GEO + AEO)

  • Develop and execute integrated search strategies across:
    • Traditional SEO (organic rankings, technical optimization)
    • Generative Engine Optimization (visibility in AI-generated responses)
    • Answer Engine Optimization (featured snippets, zero-click results)
  • Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
  • Monitor and adapt to changes in search behavior, SERP features, and AI interfaces

Content Strategy & Development

  • Own the content roadmap aligned to business goals, search demand, and user intent
  • Build topic clusters, entity-driven content, and semantic strategies
  • Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
  • Optimize existing content for performance across both traditional and AI-driven search environments

Performance & Analytics

  • Define KPIs across rankings, traffic, conversions, and AI visibility
  • Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
  • Translate data into actionable insights and ongoing optimization plans

Technical & On-Page Optimization

  • Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
  • Implement structured data and entity markup to improve machine understanding and AI surfacing
  • Ensure content is optimized for readability, extraction, and summarization by AI systems

Cross-Channel Collaboration

  • Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
  • Support integrated campaigns where organic, paid, and AI visibility work together

Requirements

  • 3–7+ years of experience in SEO, content strategy, or organic growth
  • Strong understanding of:
    • Technical SEO fundamentals
    • Content strategy and keyword/intent mapping
    • Evolving search landscape (AI search, zero-click behavior, entity-based search)
  • Experience creating or managing high-performing content programs
  • Familiarity with structured data, schema, and semantic SEO principles
  • Analytical mindset with the ability to tie work to business outcomes
  • Clear communicator who can translate complex search concepts into actionable plans

Bonus Points

  • Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
  • Background in B2B, lead generation, or performance marketing environments
  • Experience with CRO or conversion-focused content
  • Familiarity with APIs, automation, or programmatic SEO approaches