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Digital Program Director Jobs in Reston, VA (NOW HIRING)

DAGA Inc

Senior Digital Media Strategist

Washington, DC · On-site

$70K - $85K/yr

Direct the production of monthly analytics report for the Executive Director and other organizational personnel, offering insights into website, social media, and other digital programs. * Identify ...

DAGA Inc

Senior Digital Media Strategist

Washington, DC · On-site

$70K - $85K/yr

Direct the production of monthly analytics report for the Executive Director and other organizational personnel, offering insights into website, social media, and other digital programs. * Identify ...

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All JobsDigital Program Director JobsDigital Program Director Jobs in Reston, VA

Digital Program Director information

See Reston, VA salary details

$70.2K

$99K

$134.2K

How much do digital program director jobs pay per year?

As of Jun 23, 2026, the average yearly pay for digital program director in Reston, VA is $99,002.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $121,200.00 per year, depending on experience, location, and employer.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What does a digital director do?

A digital Program Director oversees the planning, development, and execution of digital initiatives within an organization, such as websites, apps, and online marketing campaigns. They coordinate cross-functional teams, manage budgets, and ensure digital strategies align with business goals, often utilizing tools like analytics platforms and project management software.

What is the highest paying digital job?

The highest paying digital job often is a Chief Digital Officer or Chief Technology Officer, with salaries reaching into the high six or seven figures for experienced professionals in large organizations. These roles typically require extensive experience, strategic leadership skills, and expertise in digital transformation, data analytics, and emerging technologies.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What jobs make $10,000 a month without a degree?

A Digital Program Director typically earns a salary that can reach or exceed $10,000 per month, especially in senior or specialized roles involving strategic planning, project management, and digital marketing tools. Other high-paying jobs without a degree include sales managers, real estate brokers, and certain tech roles like web developers or cybersecurity specialists, often requiring relevant experience, certifications, or skills. Success in these roles depends on expertise, industry demand, and sometimes entrepreneurial efforts or freelance work.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Digital Program Director, senior media executives, and content strategists often earn $150,000 or more annually, especially with extensive experience, leadership responsibilities, and advanced skills in digital platforms, data analysis, and project management. These positions typically require a strong understanding of media trends, strategic planning, and sometimes industry-specific certifications or advanced degrees.
What job categories do people searching Digital Program Director jobs in Reston, VA look for? The top searched job categories for Digital Program Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Digital Program Director jobs? Cities near Reston, VA with the most Digital Program Director job openings:
Digital Program Director jobs near you
Senior Manager, Digital Marketing

Senior Manager, Digital Marketing

PARALYZED VETERANS OF AMERICA

Washington, DC • On-site, Remote

Full-time

Posted 15 days ago

Job description

Working at PVA provides the opportunity to join a diverse and passionate team of individuals committed to improving the lives of veterans, specifically the lives of veterans with spinal cord injuries and disease and their caregivers.

At PVA, our employees know they are making a difference every day. Our unique backgrounds and cultures blend together to help us fulfill PVA’s mission. So, whether you’re at our National Office in Washington, D.C., or one of our several service offices across the country, you have the benefit of knowing that everything you do is part of PVA’s effort to help our veterans. Join us and make a difference!

Job Summary:

The Senior Manager of Digital Marketing will manage PVA’s development communications to donors online, overseeing digital advertising, donation and landing pages, the email fundraising program, text messaging program, and paid social media.  The Senior Manager of Direct Marketing is a self-starting, experienced digital expert – someone who tackles problems head-on, communicates clearly with peers and leadership, and gets the job done. They will be the “glue” between all development teams, developing and enacting a cohesive online strategy for donors and potential donors.

Key Responsibilities

  • Serve as a strategist and decision-maker on PVA’s digital fundraising campaigns;
  • Understand and address the online marketing needs of multiple development departments, including Direct Response, Individual Giving, and Corporate Development;
  • Build and maintain customer targeting lists, with a deep understanding of how eCRM, ad platforms, and email software interact and ability to collaborate with PVA’s Database Manager;
  • Develop donor personas and strategize tailored communications to relevant personas to maximize ROI for online fundraising efforts;
  • Manage PVA's email marketing strategy and email quality assurance;
  • Manage, develop, distribute, and analyze PVA stakeholder-centric journeys meeting mutually-agreed-upon Key Performance Indicators;
  • Serve as the main point of contact to test and send automated journeys and campaigns in the eCRM;
  • Manage donor texting software, vendor relationship, results reporting, and text messaging strategy;
  • Oversee digital marketing materials including ads, emails, and paid social media developed by external agencies;
  • Generate ideas, follow the data, and implement UX testing, to transform our donor websites and donation pages for a better user experience;
  • Dig for and resolve digital donor pain points for a seamless donation experience;
  • Research and report on evolving digital fundraising industry trends, tools and strategies.

Minimum Qualifications:

  • Minimum five years of digital marketing experience;
  • Understanding of CRM and digital communications software, including Salesforce, Salesforce Marketing Cloud, Blackbaud, and Luminate Online; 
  • Excellent problem-solving and technical troubleshooting skills, ability and willingness to learn new technologies and fearless in the face of technical challenges;
  • Proficiency in Google analytics and other website analytics tools;
  • Excellent writing and copyediting skills;
  • Ability to consistently make data-driven decisions;
  • Self-starter attitude with project management skills;
  • Ability to meet deadlines with quality product;
  • Strong team player who values input and feedback from peers, who focuses on the collective success of the development team and PVA;
  • Willing to take risks and experiment to learn and move PVA’s digital programs forward;
  • Up to 10% travel required

Preferred Qualifications

  • Preference for candidates who are experts in segmentation and corresponding marketing and communications for diverse audiences. 

Apply