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Digital Program Director Jobs in Reston, VA (NOW HIRING)

DAGA Inc

Senior Digital Media Strategist

Washington, DC · On-site

$70K - $85K/yr

Direct the production of monthly analytics report for the Executive Director and other organizational personnel, offering insights into website, social media, and other digital programs. * Identify ...

American Rivers

Associate Director, Digital

Washington, DC · On-site

$73.20K - $89.40K/yr

Associate Director II SALARY BAND: Associate Director II, Band B REPORTS TO: Senior Director ... Experience leading digital marketing campaigns and advocacy programs. Demonstrated ability to ...

DAGA Inc

Senior Digital Media Strategist

Washington, DC · On-site

$70K - $85K/yr

Direct the production of monthly analytics report for the Executive Director and other organizational personnel, offering insights into website, social media, and other digital programs. * Identify ...

American Rivers

Associate Director, Digital

Washington, DC · On-site

$73.20K - $89.40K/yr

Associate Director, Digital POSITION CLASSIFICATION: Associate Director II SALARY BAND: Associate ... advocacy programs. • Demonstrated ability to exercise good judgment, and strong attention to ...

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Digital Program Director information

See Reston, VA salary details

$70.2K

$99K

$134.2K

How much do digital program director jobs pay per year?

As of May 31, 2026, the average yearly pay for digital program director in Reston, VA is $99,002.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $121,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Reston, VA look for? The top searched job categories for Digital Program Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Digital Program Director jobs? Cities near Reston, VA with the most Digital Program Director job openings:
Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Reston, VA as of May 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, and 3% Remote job distribution, with an average salary of $99,002 per year, or $47.6 per hour.

Assistant Director of Digital Media and Partnerships

Current SEIU

Washington, DC • On-site

$135.61K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Job description

Job Title: Assistant Director of Digital Media and Partnerships
Grade: MGT F
Annual Salary: $135,609.02
Location: Washington, DC, HQ based
Organizational Overview: We are the Service Employees International Union (SEIU), a union of about 2 million diverse members in healthcare, the public sector, and property services. We believe in and fight for our Vision for a Just Society: where all workers are valued and all people respected, no matter where we come from or what color we are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come. We are an anti-racist union determined to check corporate power and uproot structural racism through unions, worker power, collective action, and government, legislative, and political action. We fight for Unions for All and a Government that Works for All so that all of us, across race and place, can have power together in unions and participate fully in our democracy.
Purpose: The Assistant Director of Digital Media and Partnerships serves as a foundationally digital communications professional responsible for expanding SEIU's reach through modern digital ecosystems and strategic external collaborations. This role leads the union's digital influencer strategy and oversees the production of high-impact social and advertising content to build political power and shift national narratives.
Primary Responsibilities:
  • Digital Influencer & Partnership Leadership: Serves as the primary lead for all digital influencer collaborations, identifying and cultivating relationships with culturally influential communities and values-aligned digital creators to expand the union's narrative reach.
  • Social & Creative Oversight: Manages a junior staffer dedicated to creating high-volume social media content and creative assets for digital ads across national SEIU channels, ensuring all content centers worker voices and race-class narrative analysis.
  • Hands-On Content Creation: In addition to strategic oversight, this role is responsible for the direct production of high-impact digital assets, including the design of custom graphics, short-form video editing, and the development of comprehensive digital toolkits for national mobilizations.
  • Paid Media Management: Supervises a Program Manager responsible for the execution of digital advertising programs, ensuring paid media efforts are integrated with broader organizational goals and campaign priorities.
  • Vendor & Contract Management: Manages and coordinates major digital contracts and vendor relationships; ensures sophisticated choices are made regarding advertising agencies, design firms, and consultants to deliver high-quality, cost-effective results.
  • Strategic Integration: Partners with the Deputy Director of Strategic Outreach to ensure digital partnerships and ad content are synchronized with media relations, pitching, and the "Unions for All" roadmap.
  • Innovation & Standards: Ensures the digital work of the union is innovative, helping to exceed industry standards through the implementation of new platforms, workflows, and data-informed decision-making.
  • Budget Oversight: Assists in developing and managing the digital advertising and creator budget, ensuring strategic and responsible resource allocation aligned with SEIU's values.
  • Contacts: Must be able to represent the International Union with local leaders, members, staff, and outside organizations utilizing independent judgment and the highest level of professionalism.
    • Internal: International senior staff and local union communicators.
    • External: Digital influencers, cultural leaders, politicians, and staff of partner organizations.
    • Vendors: Advertising agencies and digital creator consultants

Direction and Decision Making:
  • Reports to the Deputy Director of Strategic Outreach and works with significant independence.
  • Must be able to manage own work and the work of a staff team (Program Manager and Junior Staffer) without constant supervision.
  • Requires a high level of judgment and discretion in resolving problems and handling confidential SEIU affairs.

Experience: Experience in communications or technology-related field preferred; six or more years of experience in digital communications, including at least four (4) years managing strategy and program development.
Essential Experience:
  • Thorough knowledge of digital campaign strategies, including social media, digital ads, CRMs, and CMSs.
  • Demonstrated experience in managing complex vendor relationships and large-scale digital contracts.
  • Proven ability to lead digital transformation and implement modern audience development strategies.
  • Deep commitment to anti-racism and social justice.

Physical Requirements: Work is generally performed in an office setting but may require work in various settings to support the organization's objectives. Must be available for frequent travel with overnight stays and long, irregular hours.
Compensation & Benefits: SEIU offers a competitive salary and a comprehensive benefits package that reflects our values as a labor organization and our commitment to the well-being and long-term security of our staff. Benefits include:
  • A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
  • A defined benefit pension plan
  • Paid time off, including vacation, sick leave, and holidays
  • Additional benefits consistent with a mission-driven workplace

SEIU believes that workers deserve dignity, stability, and the ability to plan for their futures, and our benefits are designed to support that belief.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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