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Digital Program Director Jobs in Reston, VA (NOW HIRING)

PLUS Communications

Digital Director

Arlington, VA · On-site

... Director to join our fast-growing digital practice to help top-tier advocacy campaigns and ... We also offer a paid parental leave program, paid vacation and paid sick leave. In addition, we ...

PLUS Communications

Digital Director

Arlington, VA · On-site

... Director to join our fast-growing digital practice to help top-tier advocacy campaigns and ... We also offer a paid parental leave program, paid vacation and paid sick leave. In addition, we ...

PLUS Communications

Digital Director

Arlington, VA · Hybrid

... Director to join our fast-growing digital practice to help top-tier advocacy campaigns and ... We also offer a paid parental leave program, paid vacation and paid sick leave. In addition, we ...

Pwc

Digital Manufacturing Director

Washington, DC

$155K - $410K/yr

Possesses Program/Project leadership skills - ability to lead complex multi-workstream projects ... At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship ...

MyEyeDr.

Sr. Director, Digital Experience

Vienna, VA · On-site

As Senior Director of Digital Experience, you will own the strategy and execution of MyEyeDr ... Lead UX and usability testing programs, partnering with Patient Experience and Integrated Marketing ...

MyEyeDr.

Sr. Director, Digital Experience

Vienna, VA · Hybrid

As Senior Director of Digital Experience, you will own the strategy and execution of MyEyeDr ... Lead UX and usability testing programs, partnering with Patient Experience and Integrated Marketing ...

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Digital Program Director information

See Reston, VA salary details

$70.2K

$99K

$134.2K

How much do digital program director jobs pay per year?

As of Jun 2, 2026, the average yearly pay for digital program director in Reston, VA is $99,002.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $121,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Reston, VA look for? The top searched job categories for Digital Program Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Digital Program Director jobs? Cities near Reston, VA with the most Digital Program Director job openings:
Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Reston, VA as of May 2026, with employment types broken down into 2% Internship, 3% As Needed, 75% Full Time, 18% Part Time, and 2% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $99,002 per year, or $47.6 per hour.
Director Digital Strategy & Integrated Visibility

Director Digital Strategy & Integrated Visibility

BRG Communications

Alexandria, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 4 days ago

Job description

Salary:

Director Digital Strategy & Integrated Visibility

BRG Communications | Hybrid Alexandria, VA

BRG Communications is an award-winning communications agency focused on health, wellness, and better living. Recently named PRWeeks Outstanding Small Agency of the Year for 2026, BRG helps organizations build credibility, strengthen visibility, and drive meaningful audience engagement through integrated communications strategies.

We are seeking a strategic, entrepreneurial digital leader to help strengthen integrated client programs, guide implementation teams, support agency growth, and help shape BRGs next phase of evolution.


About the Role

The Director Digital Strategy & Integrated Visibility will lead BRGs integrated visibility and engagement capabilities across paid, owned, earned, organic, search, AI-driven discovery, content strategy, and digital experience.

This role partners closely with account teams, creative, research and insights, operations, and executive leadership to strengthen integrated communications programs and future-facing agency capabilities.

The ideal candidate is equally comfortable:

  • providing senior-level client counsel
  • guiding integrated visibility and engagement strategy
  • leading cross-functional collaboration and implementation
  • supporting new business growth and pitches
  • translating emerging trends into practical recommendations
  • helping build scalable agency capabilities over time


Key Responsibilities

  • Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems
  • Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy
  • Partner with account leadership to strengthen integrated client programs
  • Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms
  • Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling
  • Support agency growth, new business strategy, and integrated capability development
  • Collaborate across account services, research and insights, analytics, creative, operations, and business development teams


Qualifications

  • 812+ years of experience in digital strategy, integrated communications, or agency leadership
  • Strong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategy
  • Experience leading integrated paid, owned, earned, and organic digital programs
  • Strong executive presence and client counsel skills
  • Entrepreneurial mindset with interest in helping build and evolve agency capabilities
  • Healthcare, wellness, association, or mission-driven sector experience preferred


Why BRG

This role offers the opportunity to help shape the future direction of an award-winning agency while working directly alongside executive leadership and integrated client teams.

Benefits include:

  • Hybrid and flexible work environment
  • Generous PTO and Summer Hours
  • 100% employer-paid healthcare and dental coverage
  • 401(k) with employer match
  • Professional development support
  • Better Living Bucks program

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or other protected classifications.

Candidates requiring reasonable accommodation during the application or interview process are encouraged to request assistance.