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Digital Program Director Jobs in Reston, VA (NOW HIRING)

As the Associate Director of Digital Strategy , you will provide leadership oversight of digital ... Lead strategy development, including content and cadence, for email fundraising programs. * Perform ...

Associate Director, Digital POSITION CLASSIFICATION: Associate Director II SALARY BAND: Associate ... advocacy programs. • Demonstrated ability to exercise good judgment, and strong attention to ...

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Digital Program Director information

See Reston, VA salary details

$70.2K

$99K

$134.2K

How much do digital program director jobs pay per year?

As of Jun 23, 2026, the average yearly pay for digital program director in Reston, VA is $99,002.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $121,200.00 per year, depending on experience, location, and employer.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What does a digital director do?

A digital Program Director oversees the planning, development, and execution of digital initiatives within an organization, such as websites, apps, and online marketing campaigns. They coordinate cross-functional teams, manage budgets, and ensure digital strategies align with business goals, often utilizing tools like analytics platforms and project management software.

What is the highest paying digital job?

The highest paying digital job often is a Chief Digital Officer or Chief Technology Officer, with salaries reaching into the high six or seven figures for experienced professionals in large organizations. These roles typically require extensive experience, strategic leadership skills, and expertise in digital transformation, data analytics, and emerging technologies.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What jobs make $10,000 a month without a degree?

A Digital Program Director typically earns a salary that can reach or exceed $10,000 per month, especially in senior or specialized roles involving strategic planning, project management, and digital marketing tools. Other high-paying jobs without a degree include sales managers, real estate brokers, and certain tech roles like web developers or cybersecurity specialists, often requiring relevant experience, certifications, or skills. Success in these roles depends on expertise, industry demand, and sometimes entrepreneurial efforts or freelance work.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Digital Program Director, senior media executives, and content strategists often earn $150,000 or more annually, especially with extensive experience, leadership responsibilities, and advanced skills in digital platforms, data analysis, and project management. These positions typically require a strong understanding of media trends, strategic planning, and sometimes industry-specific certifications or advanced degrees.
What job categories do people searching Digital Program Director jobs in Reston, VA look for? The top searched job categories for Digital Program Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Digital Program Director jobs? Cities near Reston, VA with the most Digital Program Director job openings:

Digital Advertising Coordinator (Temporary)

Middle Seat

Washington, DC • Remote

Full-time, Temporary

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago


Job description

Salary: $57,000
Location: Washington, D.C. or remote

Work dates: March 1 - November 13, 2026

Email acquisition, direct donate, and persuasion.

Looking to break into the digital world? Start with us. Middle Seat is a digital consulting firm serving progressive candidates, political committees, and organizations. We are seeking a digital ads coordinator to manage advertising campaigns. This role offers the chance to learn the intricacies of running political and advocacy advertising campaigns, with a focus on using digital advertising to raise funds and build email lists. If you enjoy thinking creatively about digital media and are interested in starting a career in progressive politics, keep reading.

NOTE: This position is a temporary, full-time cycle hire role designed to provide additional capacity during a defined period of work. This role can start on or after March 1, 2026 and will end on November 13, 2026. This is an evergreen role that Middle Seat fills on a rolling basis as needed.

This role is not part of the bargaining unit

Why Middle Seat

  • Competitive salaries and great benefits
  • We only work for progressive organizations, candidates, and causes
  • We’re a proudly unionized team — part of the Campaign Workers Guild
  • Get in on the ground floor of a growing operation
Job Responsibilities
    • Run ad campaigns and support ads team: take the first pass at writing content, reviews (spell check, policy check) staff content, coordinate with other Middle Seat departments to make sure product pieces are moving forward for ad campaigns, gather and compile data for reports
    • Write compelling ad copy with clear theories of change asking supporters to donate, join or support our clients while embodying our clients’ voices and perspectives.
    • Sets up and reviews ad campaigns – on all platforms (Facebook, Google, List Vendors, etc.) and begins to think strategically about campaign goals
    • Begins to learn best practices for direct donate, acquisition, and persuasion campaigns; learns which tests to run and how to read results; begins thinking about ads campaigns as they integrate into an entirely digital program and into an organization’s mission, and begins to give strategic feedback and ideas
    • Serves as day-to-day contact with the clients they are assigned to work in collaboration with other ads team members
    • Assists with A/B testing everything — content, design, targeting, landing page, etc.
    • Other responsibilities as requested

Requirements

Qualifications:

  • Interest in working on advertising campaigns on major platforms (Facebook, Google Ads, The Trade Desk, etc.)
  • Demonstrated commitment to progressive politics
  • Project management skills (reliably stays on top of multiple projects, anticipates obstacles, engages the appropriate team members when necessary, sets goals and sets up processes to achieve them)
  • Responsible & proactive with assigned tasks (completes tasks on time or ahead of their due date; consistently looks for opportunities to better campaigns with ideas and has a can-do and creative approach to work)
  • Able to work extended hours when needed; comfortable being available for urgent client requests outside of normal business hours during election season
Strongly Preferred but Not Required:
  • Agency or campaign experience
  • Experience working in digital ads
  • Strong persuasive writing skills
  • Knowledge of different political CRMs (Action Kit, Action Network, NGP, etc.)

Benefits

    • 100% premium coverage for health, dental, and vision
    • Zero deductible health plan
    • $75 monthly mobile phone & internet subsidy upon presentation of supporting documentation
    • 6% employer match on your 401k retirement account
    • Mental health expense subsidy of up to $300 per month (an individual appointment can be reimbursed in an amount up to, but not exceeding, $150; and individuals may submit requests for such reimbursement monthly, and will receive reimbursements within 30 days)
    • $100 monthly student loan reimbursement upon presentation of supporting documentation
    • 10-15 paid vacation days off, depending on the anticipated length of employment (10 days for 6 month cycle hires, 15 days for 9 month cycle hires)
    • Unlimited sick leave
    • Commuter benefits for public transportation for staff in the DC Metro Area upon the same terms offered to regular, full-time employees
    • Co-working space stipend for cycle hires outside of the DC Metro Area upon the same terms offered to regular, full-time employees
    • Remote work (or work in our D.C. office)

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are encouraged to apply. Our firm is values-driven. We are intentional with the decidedly left-of-center clients we work with— and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.