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Digital Program Director Jobs in Florida (NOW HIRING)

DDS Lab

Digital Deployment Program Specialist

Tampa, FL · On-site

This position will work closely with the Director of Digital Innovation & Market Development and ... Essential Duties Program Ownership & Operational Leadership * Own the end-to-end scanner deployment ...

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Digital Program Director information

See Florida salary details

$50.4K

$71.1K

$96.4K

How much do digital program director jobs pay per year?

As of Aug 13, 2026, the average yearly pay for digital program director in Florida is $71,113.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,300.00 and $87,100.00 per year, depending on experience, location, and employer.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in Florida? The most popular types of Digital Program jobs in Florida are:
What are popular job titles related to Digital Program Director jobs in Florida? For Digital Program Director jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Digital Program Director jobs in Florida look for? The top searched job categories for Digital Program Director jobs in Florida are:
What cities in Florida are hiring for Digital Program Director jobs? Cities in Florida with the most Digital Program Director job openings:
Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $71,113 per year, or $34.2 per hour.

Director of Digital Marketing

Independence-Realty-Trust-2

Tampa, FL • On-site

$120 - $180/hr

Other

Posted 7 days ago

Job description

Job DetailsJob Location: Philadelphia PA Corporate - Philadelphia, PA 19103Position Type: Full TimeEducation Level: 4 Year DegreeTravel Percentage: Up to 25%Job Category: MarketingDIRECTOR OF DIGITAL MARKETING


Philadelphia, PA or Tampa, FL | Full-Time | Hybrid


Lead the Digital Strategy Behind 110+ Apartment Communities!


Indepence Realty Trust, INC (NYSE: IRT) / IRT Living is looking for a strategic, analytical, and hands‑on Director of Digital Marketing to lead our digital demand generation efforts across a growing portfolio of apartment communities. This role is based at


In this role, you'll own the strategy, execution, and performance of our digital marketing programs—from paid search and SEO to attribution, analytics, and budget optimization. You'll lead a talented digital marketing team while partnering with Sales, Operations, and Technology to ensure every marketing dollar drives measurable business results.


This opportunity is ideal for a digital marketing leader who loves diving into data, solving complex problems, testing new ideas, and translating insights into action. While experience in multifamily or real estate is a plus, it's not required. We're looking for someone with deep digital marketing expertise, strong business acumen, and a passion for continuous innovation.


What You'll Do

  • Lead the digital marketing strategy across paid search (SEM), SEO, local search, and website optimization.

  • Own and optimize the digital media budget, reallocating spend to maximize lead generation, tours, applications, and leases.

  • Develop attribution models, performance reporting, and financial forecasting to drive strategic decision‑making.

  • Monitor campaign performance, investigate anomalies, and conduct root‑cause analysis to ensure reporting accuracy.

  • Establish best practices for platform governance, change management, campaign testing, and account monitoring.

  • Manage relationships with SEO and PPC agency partners while independently validating performance and recommendations.

  • Design and evaluate A/B and multivariate tests to continuously improve marketing performance.

  • Leverage AI and generative AI tools to increase marketing effectiveness and team productivity.

  • Lead, coach, and develop the digital marketing team while fostering a culture of innovation and accountability.

  • Partner cross‑functionally with Sales, Operations, and Technology to align digital marketing initiatives with company goals.


What We're Looking For

  • 8+ years of progressive digital marketing experience with expertise in paid search and SEO.

  • Bachelor's degree in Marketing, Communications, or a related field.

  • Proven experience leading and developing high‑performing digital marketing teams.

  • Advanced knowledge of Google Ads, Bing, Meta advertising platforms, Google Analytics, Google Tag Manager, and SEO best practices.

  • Experience managing significant digital advertising budgets with measurable ROI improvements.

  • Strong analytical mindset with the ability to build forecasting models, attribution reporting, and performance dashboards.

  • Demonstrated success identifying performance issues through data analysis and implementing effective solutions.

  • Experience overseeing digital agencies, validating reporting, and ensuring campaign accountability.

  • Advanced Excel skills and experience translating complex data into executive‑level business recommendations.

  • Familiarity with AI and generative AI tools, such as Claude or similar platforms, to improve marketing efficiency.

  • Excellent communication, collaboration, leadership, and organizational skills.

  • Ability to work a hybrid schedule and travel to properties, markets, and corporate events as business needs require.


Why Join IRT Living?

At IRT Living, you'll have the opportunity to make a measurable impact on the growth of a national apartment portfolio while working alongside collaborative, forward‑thinking leaders. We foster a culture of innovation, accountability, and continuous improvement, empowering our teams to challenge the status quo and drive meaningful business results.


If you're passionate about digital marketing, data‑driven decision‑making, and leading high‑performing teams, we'd love to hear from you!


We are an Equal Opportunity Employer and committed to building a diverse and inclusive culture. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, sexual orientation, familial, marital or veteran status, disability, or any other legally protected classes.

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