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Digital Product Management Jobs (NOW HIRING)

Experience in project management, product management, new product development, digital marketing is preferred but not required. Experience leading and managing cross-functional teams comprised of ...

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Experience in project management, product management, new product development, digital marketing is preferred but not required. Experience leading and managing cross-functional teams comprised of ...

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Master's Degree is a plus. • Experience in project management, product management, new product development, digital marketing is preferred but not required. • Experience leading and managing ...

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Product owner for various digital applications, including vendor management and voice of customer reviews. * Monitors agreed upon SLA's across digital vendors. Reports monthly, escalating as ...

Product owner for various digital applications, including vendor management and voice of customer reviews. * Monitors agreed upon SLA's across digital vendors. Reports monthly, escalating as ...

Product owner for various digital applications, including vendor management and voice of customer reviews. * Monitors agreed upon SLA's across digital vendors. Reports monthly, escalating as ...

Product owner for various digital applications, including vendor management and voice of customer reviews. * Monitors agreed upon SLA's across digital vendors. Reports monthly, escalating as ...

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Digital Product Management information

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$54.5K

$133.2K

$219K

How much do digital product management jobs pay per year?

As of Jun 12, 2026, the average yearly pay for digital product management in the United States is $133,209.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,500.00 and $177,000.00 per year, depending on experience, location, and employer.

What is the difference between Digital Product Management vs Digital Marketing?

AspectDigital Product ManagementDigital Marketing
FocusDeveloping and managing digital products throughout their lifecyclePromoting and advertising products or services online
SkillsProduct development, user experience, project managementSEO, content creation, campaign management
Work EnvironmentCross-functional teams, product teams, tech companiesMarketing teams, advertising agencies, brands
CertificationsProduct management certifications (e.g., Scrum, Pragmatic)Digital marketing certifications (e.g., Google Ads, HubSpot)

While both roles operate in the digital space, Digital Product Management focuses on creating and improving digital products, whereas Digital Marketing centers on promoting those products to target audiences. Understanding these differences helps professionals choose the right career path or specialization.

What is the salary of AI PM?

The salary of an AI Product Manager typically ranges from $100,000 to $160,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets can offer higher compensation, often including bonuses and stock options. Strong knowledge of AI technologies and product management tools can influence earning potential.

Which is better, PO or PM?

In digital product management, a Product Owner (PO) typically focuses on defining product features and managing the product backlog, while a Product Manager (PM) oversees the overall product strategy, market research, and stakeholder communication. Both roles require strong communication, prioritization, and understanding of user needs, but they differ in scope and responsibilities. The better role depends on individual skills and career goals, with some organizations combining or differentiating these functions based on their structure.

How much do digital product managers earn?

Digital product managers typically earn between $80,000 and $140,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand industries can offer higher salaries, often exceeding $150,000. Compensation may also include bonuses, stock options, and benefits.

What are the key skills and qualifications needed to thrive as a Digital Product Manager, and why are they important?

To thrive as a Digital Product Manager, you need a strong background in product lifecycle management, user experience (UX) design, and data-driven decision-making, often supported by a degree in business, technology, or related fields. Familiarity with Agile methodologies, product management tools like Jira or Trello, and certifications such as Scrum Master or Pragmatic Marketing are highly valuable. Exceptional communication, stakeholder management, and problem-solving skills help you collaborate effectively and lead cross-functional teams. These competencies are vital to delivering successful digital products that meet user needs and align with business goals.

What does digital product management do?

Digital product management involves overseeing the development, strategy, and lifecycle of digital products such as apps, websites, or software. Product managers coordinate cross-functional teams, prioritize features based on user needs and business goals, and use tools like analytics and roadmaps to ensure successful product delivery.

What are some common challenges faced by Digital Product Managers when working with cross-functional teams?

Digital Product Managers often collaborate with stakeholders from engineering, design, marketing, and sales, which can lead to challenges in aligning priorities, managing communication, and balancing technical feasibility with business goals. Navigating differing perspectives and ensuring all voices are heard requires strong leadership and negotiation skills. Successful Product Managers cultivate transparency, set clear expectations, and foster a collaborative culture to keep projects on track and deliver effective digital solutions.

What is digital product management?

Digital product management is the practice of overseeing the development, launch, and continuous improvement of digital products such as apps, websites, or online services. Digital product managers work at the intersection of business, technology, and user experience to define the product vision, prioritize features, and coordinate cross-functional teams. Their goal is to ensure the product meets user needs, aligns with business objectives, and remains competitive in the market. This role often requires analytical thinking, communication skills, and an understanding of agile development methodologies.
More about Digital Product Management jobs
What cities are hiring for Digital Product Management jobs? Cities with the most Digital Product Management job openings:
What are the most commonly searched types of Digital Product Management jobs? The most popular types of Digital Product Management jobs are:
What states have the most Digital Product Management jobs? States with the most job openings for Digital Product Management jobs include:
Infographic showing various Digital Product Management job openings in the United States as of June 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 63% In-person, 6% Hybrid, and 31% Remote job distribution, with an average salary of $133,209 per year, or $64 per hour.

Director - Digital Product Management

Alliance Laundry System

Ripon, WI

$235K - $246K/yr

Full-time

Posted 9 days ago


Job description

The Director of Digital Product Management is responsible for delivering value to customers of our globally connected IoT platform: a digital ecosystem spanning five hardware brands, hundreds of thousands of connected machines, and millions of users worldwide. This role serves as the primary voice for our digital solutions across our distribution network, reporting directly to the CTO and combining product leadership with executive customer engagement and sales team enablement.

The ideal candidate is an inspirational leader who can command a room, build credibility with customers and partners, and translate complex IoT capabilities into compelling business value. They bring expertise in modern product methodologies, SaaS, payment solutions, and IoT platforms, with proven ability to energize sales teams and win over key customers. This is a high-visibility role requiring someone who can represent our digital platform at the executive level with major accounts worldwide.


  • Product Strategy & Development

Drive competitive intelligence and ensure we're building the right products that customers love and that work for our business.

  • Maintain deep knowledge of the competitive landscape, market trends, and emerging technologies through direct customer engagement and industry analysis.
  • Identify customer pain points, competitive threats, and opportunities for product innovation that differentiate Alliance in the market.
  • Collaborate with executive leadership to develop and execute the digital product vision, strategy, and roadmap, ensuring alignment with corporate objectives and the broader hardware product strategy.
  • Champion customer-centric thinking and design a Voice of Customer (VOC) program to systematically capture and act on customer insights, ensuring customer needs drive all product decisions.
  • Improve the team's processes related to product planning, discovery, and development.
  • Directly own and execute product management responsibilities for specific initiatives, serving as a model for the team.
  • Ensure successful delivery of all new features, measuring adoption and business impact.
  • Develop metrics to measure customer experience and product performance, using insights to inform product evolution and demonstrate business value.

 

  • Customer & Partner Engagement

This role is the face of our digital products to key customers and channel partners.

  • Serve as a compelling, executive-level presence in strategic customer meetings, demonstrations, and industry events. Someone who can walk into a room and create excitement about our platform.
  • Build and maintain relationships with key accounts, acting as a trusted advisor who understands their business and delivers solutions that drive measurable results.
  • Lead high-stakes customer presentations and product demonstrations that differentiate Alliance in competitive situations.
  • Partner directly with major customers to understand their evolving needs and translate insights into product direction.
  • Represent Digital Products at industry trade shows and customer events as a thought leader and platform champion.
  • Sales Enablement & Channel Development

Our distribution model requires training and empowerment of salespeople throughout ALS and our distribution network.

  • Develop and deliver training programs that equip Alliance sales teams to effectively train distributor sales teams on our digital platform value proposition.
  • Create scalable sales enablement materials, presentations, and demonstration frameworks that cascade effectively through our distribution network.
  • Partner with Commercial leadership to align product messaging with go-to-market strategy and ensure our channel partners can articulate digital product value.
  • Build feedback loops from the field to inform product priorities and identify market opportunities.
  • Drive digital product adoption by empowering our sales organization to confidently position and sell platform capabilities.
  • Team Leadership

Developing people is core to every leadership position within Digital Products. This role leads a global team of approximately 10 people.

  • Lead, mentor, and develop a team including Digital Product Managers, UX Designers, and other supporting roles to foster a high-performing, collaborative, and customer-focused culture.
  • Drive cross-functional engagement with Digital Product Development and Support, Commercial, and Marketing to ensure seamless product delivery.
  • Instill a customer-first mindset within the team, encouraging regular customer interaction and empathy-building activities.
  • Build team capability in financial acumen, sales enablement, and customer presentation skills.
  • Partner with the Sr. Director of Software Engineering and Sr. Director of Digital Operations and Support to maintain platform health, prioritizing technical debt, bug fixes, and enhancement requests that improve stability and performance.

Education & Experience:

  • Bachelor's degree in Business, Engineering, Computer Science, or related field (MBA or advanced degree preferred).
  • 8+ years of product management experience, with 3+ years in a leadership role in a SaaS, payment, or IoT platform environment. B2B or B2C IoT experience strongly preferred.
  • Demonstrated success in customer-facing roles with proven ability to build executive relationships and win business.

 

Skills and Abilities:

  • Customer & Sales Excellence (Critical)
    • Exceptional executive presence and presentation skills—someone who lights up a room and creates energy around our products.
    • Proven track record of building relationships with key customers and influencing buying decisions at the C-level.
    • Experience training and enabling indirect sales channels, particularly in two-tier distribution models.
    • Ability to translate technical product capabilities into compelling business value propositions.
    • Comfortable as the face of a product line at industry events, trade shows, and executive briefings.
  • Product Management
    • Expert knowledge of modern product management methodologies, including customer discovery, agile development, and user-centric design.
    • Proven track record of transforming customer insights into successful digital products, ideally in IoT or connected device ecosystems.
    • Strong technical acumen with understanding of IoT architectures, cloud platforms, and mobile/web applications.
    • Experience working with agile software development teams and coordinating with hardware product development.
    • P&L management experience with demonstrated ability to improve product profitability.
  • Leadership
    • Inspirational leadership style that motivates teams and energizes stakeholders.
    • Driver of action with a bias for execution—someone who moves from strategy to results quickly and holds teams accountable for delivery.
    • Exceptional communication and stakeholder management skills across all levels.
    • Data-driven mindset with a track record of using metrics to inform decisions.
    • Experience in commercial equipment, B2B IoT, or related manufacturing sectors a plus.

Travel:

  • Year 1: 30-50% travel to key customer sites, distributor partners, industry events, and company headquarters during onboarding and relationship-building phase. Travel is global (US, Europe, Asia-Pacific) with heavier US focus.
  • Ongoing: ~30% travel after the first year, with continued global reach.

Standard and Physical Requirements:

Position involves sitting long periods, standing, manual dexterity, stooping, bending and minimal lifting.

 

Alliance Team Members Demonstrate DRIVE: 

  • Dedicated: Follows through on commitments. Strong say/do. 
  • Respectful: Acts with integrity and values diverse perspective. 
  • Innovative: Always looking for a better way; leads change. 
  • Versatile: Adapts quickly to changing circumstances. Demonstrates agility. 
  • Engaged: Acts like an owner. Wants to create and grow a business which is tightly aligned with market needs.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
2025-10980
Full-Time