Digital Product Manager
Kohler, WI · On-site
... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...
Digital Product Manager
Kohler, WI · On-site
... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...
... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Digital Content Manager
Milwaukee, WI · On-site
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Digital Content Manager
Milwaukee, WI · On-site
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Digital Content Manager
Milwaukee, WI · On-site
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Digital Content Manager
Milwaukee, WI · On-site
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.
The specialist will manage day-to-day digital platforms, create engaging visual and written content ... Apply search engine optimization best practices to improve website visibility, search performance ...
The specialist will manage day-to-day digital platforms, create engaging visual and written content ... Apply search engine optimization best practices to improve website visibility, search performance ...
The specialist will manage day-to-day digital platforms, create engaging visual and written content ... Apply search engine optimization best practices to improve website visibility, search performance ...
The specialist will manage day-to-day digital platforms, create engaging visual and written content ... Apply search engine optimization best practices to improve website visibility, search performance ...
Regional Manager of Brand and Digital Communications
De Pere, WI · On-site
$55 - $85/hr
The specialist will manage day-to-day digital platforms, create engaging visual and written content ... Apply search engine optimization best practices to improve website visibility, search performance ...
Regional Manager of Brand and Digital Communications
De Pere, WI · On-site
$55 - $85/hr
The specialist will manage day-to-day digital platforms, create engaging visual and written content ... Apply search engine optimization best practices to improve website visibility, search performance ...
WI · On-site
$148 - $222/hr
Explore new digital trends in the areas of website development, user experience, SEO, SEM, ... Management: Responsible for all website functionality, accuracy, and performance/ uptime. Lead team ...
WI · On-site
$148 - $222/hr
Explore new digital trends in the areas of website development, user experience, SEO, SEM, ... Management: Responsible for all website functionality, accuracy, and performance/ uptime. Lead team ...
Digital Media Specialist
Spring Green, WI · On-site
What You'll Do Your primary responsibilities will span paid digital media, organic social media, analytics, and campaign optimization, including: * Build, manage, monitor, and optimize paid media ...
Digital Media Specialist
Spring Green, WI · On-site
What You'll Do Your primary responsibilities will span paid digital media, organic social media, analytics, and campaign optimization, including: * Build, manage, monitor, and optimize paid media ...
Key Responsibilities Support Product Owners in managing and optimizing products Coordinate across ... Digital Product Management Solid understanding of App Development Experience working in agile ...
Key Responsibilities Support Product Owners in managing and optimizing products Coordinate across ... Digital Product Management Solid understanding of App Development Experience working in agile ...
Knowledge of analytics, SEO, and digital best practices * Strong attention to detail and creativity * Ability to manage multiple projects and deadlines * Nonprofit or mission-driven experience ...
Knowledge of analytics, SEO, and digital best practices * Strong attention to detail and creativity * Ability to manage multiple projects and deadlines * Nonprofit or mission-driven experience ...
Digital Product Manager
Kohler, WI · On-site
$113K - $175K/yr
... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...
Digital Product Manager
Kohler, WI · On-site
$113K - $175K/yr
... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...
Digital Product Manager
Kohler, WI · On-site
$113K - $175K/yr
... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...
Digital Product Manager
Kohler, WI · On-site
$113K - $175K/yr
... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...
... Manager Assets, or similar technologies * Understanding of metadata governance, taxonomy structures, controlled vocabularies, asset organization, search optimization, and digital content lifecycle ...
... Manager Assets, or similar technologies * Understanding of metadata governance, taxonomy structures, controlled vocabularies, asset organization, search optimization, and digital content lifecycle ...
... Manager Assets, or similar technologies * Understanding of metadata governance, taxonomy structures, controlled vocabularies, asset organization, search optimization, and digital content lifecycle ...
... Manager Assets, or similar technologies * Understanding of metadata governance, taxonomy structures, controlled vocabularies, asset organization, search optimization, and digital content lifecycle ...
Digital Merchandising & PIM Specialist
Muskego, WI · On-site
$109K - $109K/yr
... and optimization. · Coordinate product data collection and updates from Product Management ... Digital Asset & Image Management · Manage product imagery within PIMLY and support digital asset ...
Digital Merchandising & PIM Specialist
Muskego, WI · On-site
$109K - $109K/yr
... and optimization. · Coordinate product data collection and updates from Product Management ... Digital Asset & Image Management · Manage product imagery within PIMLY and support digital asset ...
Digital Optimization Manager information
See Wisconsin salary details
$14.6K - $28.4K
0% of jobs
$28.4K - $42.1K
2% of jobs
$42.1K - $55.8K
9% of jobs
$55.8K - $69.5K
12% of jobs
$70.8K is the 25th percentile. Wages below this are outliers.
$69.5K - $83.2K
19% of jobs
The median wage is $89.3K / yr.
$83.2K - $96.9K
18% of jobs
$96.9K - $110.7K
11% of jobs
$114.1K is the 75th percentile. Wages above this are outliers.
$110.7K - $124.4K
18% of jobs
$124.4K - $138.1K
7% of jobs
$138.1K - $151.8K
2% of jobs
$151.8K - $165.5K
2% of jobs
$14.6K
$93.8K
$165.5K
How much do digital optimization manager jobs pay per year?
As of Sep 5, 2026, the average yearly pay for digital optimization manager in Wisconsin is $93,789.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $115,600.00 per year, depending on experience, location, and employer.
What does a digital optimization manager do?
A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.
What are the key skills and qualifications needed to thrive as a digital optimization manager?
To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.
What are some common challenges faced by digital optimization managers when implementing new strategies?
Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.
What is the difference between Digital Optimization Manager vs Digital Marketing Manager?
| Aspect | Digital Optimization Manager | Digital Marketing Manager |
|---|---|---|
| Primary Focus | Improving website and user experience to increase conversions | Developing and executing marketing campaigns to promote products/services |
| Skills & Certifications | Analytics, A/B testing, CRO tools, SEO | Content creation, campaign management, SEO, SEM |
| Work Environment | Collaborates with UX/UI, data analysts, developers | Works with creative teams, media buyers, content strategists |
While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.
What are popular job titles related to Digital Optimization Manager jobs in Wisconsin?
For Digital Optimization Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Wisconsin look for?
The top searched job categories for Digital Optimization Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Digital Optimization Manager jobs?
Cities in Wisconsin with the most Digital Optimization Manager job openings:
Job description
Location:Onsite - Kohler, WI
Opportunity
Kohler Digital Products create intuitive, insight-driven digital experiences that anticipate customer needs and spark delight across every interaction with Kohler.
The Digital Product Manager is responsible for the strategic elevation of Kohler Co.'s digital capabilities to provide associates, partners, and customers with best-in-class experiences.
This role focuses on creating digital experiences customers love-easy, seamless, and effective-while ensuring they also work for the business by supporting commercial goals, operational efficiency, and long-term growth. Partnering across business, technology, design, and analytics teams, the Digital Product Manager identifies problems-to-solve, translates priorities into a clear product backlog, and guides Agile delivery from discovery through launch and continuous optimization. The role also serves as a key connector across stakeholders, balancing user needs, business goals, and technical considerations to deliver meaningful outcomes through data-driven decision-making.
Primary Scope and Function
- Own and drive the product strategy, vision, and roadmap for a digital product, journey or feature set endtoend.
- Manage the digital product portfolio end to end, with accountability for customer experience, business outcomes, and value delivery.
- Lead customer discovery, research, and problem definition to identify high-impact opportunities and keep the voice of the customer at the center of decisions.
- Own and prioritize the product backlog, translating business needs into clear user stories and acceptance criteria for Agile delivery teams.
- Guide roadmap, release, and trade-off decisions by balancing business priorities, user needs, technical feasibility, and cross-platform dependencies.
- Partner closely with Developers, UX/UI Design, Analytics, and business stakeholders to deliver seamless digital experiences across the journey.
- Lead refinement and execution for delivering product outcomes that improve customer and business outcomes
- Use data, testing, and performance insights to define success metrics, measure outcomes, and continuously optimize the product experience.
- Communicate product vision, roadmap priorities, development progress, and key trade-offs clearly to stakeholders through regular planning and sprint review forums.
- Act as the subject matter expert for digital product capabilities and experiences, helping align teams around best practices, business processes, and strategic priorities.
- Collaborate across functions to identify process improvement opportunities, challenge legacy approaches, and drive scalable digital solutions.
- Promote strong product management and Agile practices by fostering collaboration, clarity, and disciplined decision-making across teams.
- Embrace new technologies and emerging market trends to solve complex challenges.