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Digital Optimization Manager Jobs in Wisconsin (NOW HIRING)

Hearst

Digital Content Manager

Milwaukee, WI

Knowledge of Search Engine Optimization * Calmly handle breaking news situations * Related military experience will be considered Values in Action At Hearst Television we tell stories every day.

Medium

Digital Marketing Manager/ Director

Oregon, WI · On-site

$80 - $120/hr

... SEO, paid media, social channels, and online marketing. You will maximize a lean budget by ... Digital Events: End‑to‑end execution of webinars, including promotion, platform management ...

Renewaire

Digital Marketing Specialist

Waunakee, WI · On-site

Update and manage core website content, structure, and media across standard pages and product ... Search Engine Optimization (SEO)/Answer Engine Optimization (AEO)/Search Engine Marketing (SEM) * ...

Qualysoft

Key Responsibilities Support Product Owners in managing and optimizing products Coordinate across ... Digital Product Management Solid understanding of App Development Experience working in agile ...

Kohler Co.

Digital Product Manager

Kohler, WI · On-site

$113K - $175K/yr

... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...

Kohler

Digital Product Manager

Kohler, WI · On-site

$113K - $175K/yr

... optimization. The role also serves as a key connector across stakeholders, balancing user needs ... Manage the digital product portfolio end to end, with accountability for customer experience ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Wisconsin

Digital Optimization Manager information

See Wisconsin salary details

$14.6K

$93.8K

$165.5K

How much do digital optimization manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for digital optimization manager in Wisconsin is $93,789.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $115,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.
What are popular job titles related to Digital Optimization Manager jobs in Wisconsin? For Digital Optimization Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Wisconsin look for? The top searched job categories for Digital Optimization Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Digital Optimization Manager jobs? Cities in Wisconsin with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in Wisconsin as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $93,789 per year, or $45.1 per hour.

Digital Content Manager

Hearst

Milwaukee, WI

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

50th of 76 rated media

Job description

Digital Content Manager

WISN-TV, the ABC affiliate in Milwaukee, WI is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

Responsibilities

  • Manage online content and operations. This includes selecting and writing material for all of our digital platforms
  • Develop and guide execution of strategies to meet digital goals
  • Creatively develop unique content, event coverage and project ideas for all digital platforms
  • Bring urgency, immediacy and real-time strategies to breaking news coverage
  • Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
  • Be a digital advocate in daily editorial meetings and other meetings with station management
  • Coordinate training of all newsroom staff to maximize contributions to all digital platforms
  • Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
  • Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
  • Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
  • Have a great eye for videos with viral potential for all station digital platforms
  • Communicate important metrics concerning digital growth and trends to internal stakeholders 

Requirements

  • Experience with digital content management
  • Must have a working knowledge of digital technology
  • Familiarity with digital analytics
  • Knowledge of Search Engine Optimization
  • Calmly handle breaking news situations
  • Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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