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Digital Optimization Manager Jobs in Wisconsin (NOW HIRING)

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to ...

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to ...

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

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Digital Optimization Manager information

See Wisconsin salary details

$14.6K

$93.8K

$165.5K

How much do digital optimization manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for digital optimization manager in Wisconsin is $93,789.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $115,600.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a digital optimization manager?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a digital optimization manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by digital optimization managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.
What are popular job titles related to Digital Optimization Manager jobs in Wisconsin? For Digital Optimization Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Wisconsin look for? The top searched job categories for Digital Optimization Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Digital Optimization Manager jobs? Cities in Wisconsin with the most Digital Optimization Manager job openings:
Infographic showing various Digital Optimization Manager job openings in Wisconsin as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $93,789 per year, or $45.1 per hour.

Full-time

Re-posted 26 days ago


Job description

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.

  • Create new innovative ways to drive organic traffic and search visibility
  • Create keyword research and maintain targets with up-to-date volumes and competition
  • Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
  • Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed/CWV
  • Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
  • Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
  • Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
  • Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
  • Advocate for a seamless user experience for customers who are finding us through search