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Digital Optimization Manager Jobs in Wisconsin (NOW HIRING)

Brady Worldwide, Inc.

SEO Analyst

Milwaukee, WI

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to ...

Brady Corporation

SEO Analyst

Milwaukee, WI · On-site

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to ...

Brady

SEO Analyst

Milwaukee, WI

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to ...

Pailin Group Psc

WI · On-site

Reporting to the VP, Digital Marketing, the Director, Channel Optimization manages and leads a highly-experienced team that encompasses UX/CX, web analytics, SEO, SEM, and programmatic advertising ...

TransPerfect

Digital Account Manager

Milwaukee, WI · On-site

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

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All JobsDigital Optimization JobsDigital Optimization Manager JobsDigital Optimization Manager Jobs in Wisconsin

Digital Optimization Manager information

See Wisconsin salary details

$14.6K

$93.8K

$165.5K

How much do digital optimization manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for digital optimization manager in Wisconsin is $93,789.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $115,600.00 per year, depending on experience, location, and employer.

What is a digital optimisation manager?

A digital optimisation manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They often use tools like A/B testing, analytics platforms, and SEO strategies to optimize digital assets. Strong analytical skills and knowledge of digital marketing are essential for this role.

What does an optimization manager do?

An optimization manager is responsible for analyzing and improving digital marketing campaigns, website performance, and user experience to increase engagement and conversions. They use data analytics tools and A/B testing to identify areas for enhancement and implement strategies to achieve business goals. Strong analytical skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a Digital Optimization Manager, and why are they important?

To thrive as a Digital Optimization Manager, you need expertise in data analysis, conversion rate optimization (CRO), and digital marketing strategies, often supported by a relevant degree or certifications such as Google Analytics or Adobe Analytics. Familiarity with A/B testing platforms, web analytics tools, content management systems (CMS), and marketing automation software is typically required. Strong problem-solving skills, collaboration, and effective communication help you drive results across cross-functional teams. These skills and qualities are crucial to enhancing user experiences, increasing conversion rates, and maximizing the effectiveness of digital channels.

What does a Digital Optimization Manager do?

A Digital Optimization Manager is responsible for improving the performance of digital channels such as websites, apps, and online campaigns. They use data analytics, A/B testing, and user feedback to identify areas for improvement and implement strategies that enhance user experience and increase conversions. This role often collaborates with marketing, design, and development teams to ensure digital initiatives align with business goals. Their work helps organizations maximize the effectiveness of their online presence and drive measurable results.

Which 3 jobs will survive AI?

Digital Optimization Managers will continue to be essential as AI tools assist in data analysis and user experience improvements, but human oversight remains critical for strategic decision-making. Jobs that require complex problem-solving, creativity, and emotional intelligence—such as healthcare professionals, software developers, and marketing strategists—are also likely to persist despite AI advancements. These roles benefit from skills that complement AI, like critical thinking and interpersonal communication.

What is the difference between Digital Optimization Manager vs Digital Marketing Manager?

AspectDigital Optimization ManagerDigital Marketing Manager
Primary FocusImproving website and user experience to increase conversionsDeveloping and executing marketing campaigns to promote products/services
Skills & CertificationsAnalytics, A/B testing, CRO tools, SEOContent creation, campaign management, SEO, SEM
Work EnvironmentCollaborates with UX/UI, data analysts, developersWorks with creative teams, media buyers, content strategists

While both roles aim to enhance online presence, the Digital Optimization Manager concentrates on website performance and user experience, whereas the Digital Marketing Manager focuses on marketing campaigns and brand promotion. Understanding these differences helps in selecting the right career path or job focus.

What are some common challenges faced by Digital Optimization Managers when implementing new strategies?

Digital Optimization Managers often encounter challenges such as aligning optimization initiatives with broader business objectives, ensuring stakeholder buy-in, and dealing with data quality or integration issues. They must also prioritize experiments and changes based on potential impact and available resources, while staying adaptable to shifting digital trends. Successfully overcoming these challenges requires strong communication, analytical skills, and the ability to collaborate across marketing, product, and technical teams.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Director, or Senior Data Scientist, which require advanced skills in data analysis, digital strategy, and leadership. These positions typically offer six-figure salaries and may require extensive experience, certifications, and expertise in digital tools and platforms.
What are popular job titles related to Digital Optimization Manager jobs in Wisconsin? For Digital Optimization Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Digital Optimization Manager jobs in Wisconsin look for? The top searched job categories for Digital Optimization Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Digital Optimization Manager jobs? Cities in Wisconsin with the most Digital Optimization Manager job openings:
Digital Optimization Manager jobs near you
Infographic showing various Digital Optimization Manager job openings in Wisconsin as of July 2026, with employment types broken down into 84% Full Time, 13% Part Time, 1% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $93,789 per year, or $45.1 per hour.

SEO Analyst

Brady Worldwide, Inc.

Milwaukee, WI

Full-time

Re-posted 2 days ago

Job description

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.

  • Create new innovative ways to drive organic traffic and search visibility
  • Create keyword research and maintain targets with up-to-date volumes and competition
  • Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
  • Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed/CWV
  • Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
  • Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
  • Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalate them to drive to resolution
  • Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
  • Advocate for a seamless user experience for customers who are finding us through search

Apply