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Digital Marketer Jobs in Alabama (NOW HIRING)

Jack's

Digital Marketing Coordinator

Birmingham, AL

$41K - $54K/yr

As a Digital Marketing Coordinator, you will be responsible for the coordination and execution of digital marketing strategies, and will also support campaign execution, local marketing programs and ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand ...

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All JobsDigital Marketer JobsDigital Marketer Jobs in Alabama

Digital Marketer information

See Alabama salary details

$32.2K

$70.1K

$124.2K

How much do digital marketer jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital marketer in Alabama is $70,137.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,900.00 and $73,900.00 per year, depending on experience, location, and employer.

What does a digital marketer do?

A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.

What does a digital marketer do?

A Digital Marketer is responsible for promoting brands, products, or services through online channels such as social media, search engines, email, and websites. They develop and implement marketing campaigns, analyze online traffic, and use various digital tools to reach potential customers. Their goal is to increase brand awareness, drive traffic to websites, and generate leads or sales using data-driven strategies.

What are the main challenges digital marketers face when managing multiple campaigns across different platforms?

Digital marketers often juggle several campaigns simultaneously, each tailored to specific platforms like Google Ads, Facebook, or Instagram. The main challenges include maintaining consistent brand messaging, tracking performance metrics across various channels, and efficiently allocating budgets to achieve the best ROI. Additionally, keeping up with frequent algorithm changes and platform updates requires adaptability and continuous learning. Collaboration with designers, content creators, and analytics teams is key to overcoming these challenges and delivering successful campaigns.

What is the difference between Digital Marketer vs Content Marketer?

AspectDigital MarketerContent Marketer
Primary FocusOverall online marketing strategies, including SEO, social media, email, and paid advertisingCreating, managing, and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO, SEM, analytics, social media marketing, certifications like Google Ads, HubSpotContent creation, copywriting, storytelling, SEO, content management systems
Work EnvironmentMarketing teams, agencies, digital departments across industriesContent teams, editorial departments, marketing agencies
Common UsageDeveloping comprehensive digital campaignsProducing blog posts, videos, and other content assets

While both roles focus on online engagement, a Digital Marketer manages broad marketing strategies across multiple channels, whereas a Content Marketer specializes in creating and distributing content to attract and retain audiences. Understanding these differences helps in choosing the right career path or hiring the right professional.

More about Digital Marketer jobs

What are the most commonly searched types of Digital Marketer jobs in Alabama?

The most popular types of Digital Marketer jobs in Alabama are:

What are popular job titles related to Digital Marketer jobs in Alabama?

For Digital Marketer jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Digital Marketer jobs in Alabama look for?

The top searched job categories for Digital Marketer jobs in Alabama are:

What cities in Alabama are hiring for Digital Marketer jobs?

Cities in Alabama with the most Digital Marketer job openings:

What are popular job titles related to Digital Marketer jobs in AL?

For Digital Marketer jobs in AL, the most frequently searched job titles are:

Digital Marketer jobs near you
Infographic showing various Digital Marketer job openings in Alabama as of August 2026, with employment types broken down into 89% Full Time, 8% Part Time, 1% Temporary, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $70,137 per year, or $33.7 per hour.

Digital Marketing Specialist

Birmingham, AL • On-site

4pconsultinginc
See more jobs at 4pconsultingincexternal

Contractor

Re-posted 7 days ago

Job description

Digital Marketing Specialist

Location: Birmingham, AL
Contract : 2 Months
Client- Alabama Power

Job Summary

We are seeking a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that increase brand awareness, audience engagement, lead generation, and online conversions.

The ideal candidate will have experience with SEO, paid advertising, social media, content marketing, email campaigns, analytics, marketing automation, and conversion optimization. This role requires a balance of creativity, analytical thinking, project management, and strong communication skills.

Key Responsibilities

  • Develop and execute digital marketing strategies aligned with business goals and budgets.
  • Optimize website content and performance to improve organic search rankings.
  • Plan and manage PPC, display, search, and social media advertising campaigns.
  • Create and promote digital content, including blogs, articles, videos, graphics, and social posts.
  • Manage social media accounts, content calendars, scheduling, and community engagement.
  • Plan and execute newsletters, drip campaigns, and promotional email campaigns.
  • Monitor campaign performance using Google Analytics and other reporting tools.
  • Analyze data and provide recommendations to improve campaign results and ROI.
  • Conduct A/B testing and optimize landing pages, website experience, and conversion rates.
  • Use marketing automation tools to segment audiences, manage leads, and streamline campaigns.
  • Research competitors, industry trends, and emerging digital technologies.
  • Manage campaign budgets and ensure compliance with privacy and advertising standards.

Required Qualifications

  • Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field preferred.
  • Proven experience managing digital marketing campaigns.
  • Experience with SEO, PPC, content marketing, social media, and email marketing.
  • Proficiency with tools such as Google Ads, Google Analytics, SEO platforms, email marketing software, and social media management tools.
  • Strong content creation, writing, and editing skills.
  • Ability to analyze campaign data and make data-driven decisions.
  • Strong project management, organization, and time-management skills.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

  • Experience with marketing automation and lead-nurturing platforms.
  • Knowledge of conversion-rate optimization and A/B testing.
  • Experience with CRM platforms and website content-management systems.
  • Google Ads, Google Analytics, HubSpot, or related digital marketing certifications.