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Digital Marketer Jobs in Alabama (NOW HIRING)

Townsquare Media

Digital Sales Manager

Tuscaloosa, AL · On-site

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 ...

Townsquare Media

Digital Sales Manager

Tuscaloosa, AL · On-site

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 ...

Townsquare Media

Digital Sales Manager

Tuscaloosa, AL · On-site

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 ...

4P Consulting Inc.

Digital Strategiest 2

Birmingham, AL · On-site

... marketing programs through digital channel orchestration, including content development, project management and hands-on platform work. · We are seeking someone with the discipline to reliably ...

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Showing results 21-40

All JobsDigital Marketer JobsDigital Marketer Jobs in Alabama

Digital Marketer information

See Alabama salary details

$32.2K

$70.1K

$124.2K

How much do digital marketer jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital marketer in Alabama is $70,137.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,900.00 and $73,900.00 per year, depending on experience, location, and employer.

What does a digital marketer do?

A digital marker works with a marketing team to spread awareness of a company’s product or brand. They work with analytic software to identify target audiences and create appropriate marketing campaigns. On a daily basis, they keep tabs on ongoing email campaigns, check analytics on current marketing campaigns, and adjust spending accordingly. In addition to planning new initiatives, they develop fresh content for website, blog, and social media accounts, including following up on social media activity and discussions.

What does a digital marketer do?

A Digital Marketer is responsible for promoting brands, products, or services through online channels such as social media, search engines, email, and websites. They develop and implement marketing campaigns, analyze online traffic, and use various digital tools to reach potential customers. Their goal is to increase brand awareness, drive traffic to websites, and generate leads or sales using data-driven strategies.

What are the main challenges digital marketers face when managing multiple campaigns across different platforms?

Digital marketers often juggle several campaigns simultaneously, each tailored to specific platforms like Google Ads, Facebook, or Instagram. The main challenges include maintaining consistent brand messaging, tracking performance metrics across various channels, and efficiently allocating budgets to achieve the best ROI. Additionally, keeping up with frequent algorithm changes and platform updates requires adaptability and continuous learning. Collaboration with designers, content creators, and analytics teams is key to overcoming these challenges and delivering successful campaigns.

What is the difference between Digital Marketer vs Content Marketer?

AspectDigital MarketerContent Marketer
Primary FocusOverall online marketing strategies, including SEO, social media, email, and paid advertisingCreating, managing, and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO, SEM, analytics, social media marketing, certifications like Google Ads, HubSpotContent creation, copywriting, storytelling, SEO, content management systems
Work EnvironmentMarketing teams, agencies, digital departments across industriesContent teams, editorial departments, marketing agencies
Common UsageDeveloping comprehensive digital campaignsProducing blog posts, videos, and other content assets

While both roles focus on online engagement, a Digital Marketer manages broad marketing strategies across multiple channels, whereas a Content Marketer specializes in creating and distributing content to attract and retain audiences. Understanding these differences helps in choosing the right career path or hiring the right professional.

More about Digital Marketer jobs

What are the most commonly searched types of Digital Marketer jobs in Alabama?

The most popular types of Digital Marketer jobs in Alabama are:

What are popular job titles related to Digital Marketer jobs in Alabama?

For Digital Marketer jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Digital Marketer jobs in Alabama look for?

The top searched job categories for Digital Marketer jobs in Alabama are:

What cities in Alabama are hiring for Digital Marketer jobs?

Cities in Alabama with the most Digital Marketer job openings:

What are popular job titles related to Digital Marketer jobs in AL?

For Digital Marketer jobs in AL, the most frequently searched job titles are:

Digital Marketer jobs near you
Infographic showing various Digital Marketer job openings in Alabama as of August 2026, with employment types broken down into 89% Full Time, 8% Part Time, 1% Temporary, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $70,137 per year, or $33.7 per hour.

Director of E-Commerce & Digital Marketing

Southern Shirt

Birmingham, AL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Job description

This position is located in Homewood, AL (Birmingham metro). Relocation required if outside the metro; company-paid relocation assistance may be available.
Southern Shirt is a leading apparel brand recognized for its performance-print tees and exceptionally soft fabrics. With a robust direct-to-consumer online presence and a widespread retail network across the United States, we are committed to delivering high-quality products and memorable customer experiences. As we continue to accelerate our growth, we are seeking a Director of E-Commerce & Digital Marketing to lead our digital strategy and drive B2C revenue through innovative online initiatives.
This role is pivotal in shaping the future of our e-commerce channel, transforming data into actionable insights, and optimizing our digital marketing efforts. You will have full ownership of the online channel, including budget, channel mix, and performance targets, ensuring that our website operates as a high-performing sales platform.
What You'll Own
Strategy & Leadership
  • Define the full ecommerce and digital marketing strategy against B2C revenue targets.
  • Set priorities and approve execution across email, SMS, social, paid search, paid social, and content.
  • Act as the primary decision-maker for digital, partnering with Product, Merchandising, Brand, and IT to optimize the online experience for conversion and scale.

Site & Conversion
  • Own website performance and conversion outcomes; use data to find friction, fix it, and surface revenue opportunities across the journey.
  • Run a structured CRO and testing roadmap (A/B and experimentation) to lift conversion rate, AOV, and campaign effectiveness.

Merchandising & Promotions
  • Own online merchandising: product presentation, pricing, promotions, and site placement, all tuned to sell-through.
  • Make the calls on promotions, product visibility, and timing in partnership with Merchandising and Inventory, with an eye on stock levels and seasonal launches.

Channels & Content
  • Own strategy and performance across paid, owned, and organic, aligned to seasonal priorities.
  • Direct content execution for brand consistency plus engagement, conversion, and retention.
  • Own SEO and SEM, balancing near-term demand capture against long-term organic efficiency.

Customer & Retention
  • Translate behavioral and performance data into strategies that drive repeat purchase, retention, and LTV.
  • Lead engagement across email, SMS, and on-site to deepen relationships and grow revenue per customer.

Budget & Measurement
  • Own the digital and ecommerce budget: forecast, allocate, and optimize to hit revenue and efficiency targets.
  • Make final calls on spend, channel mix, and investment to maximize ROI and ROAS; hold internal teams and external partners to results.
  • Own analytics and executive reporting: define KPIs across traffic, engagement, conversion, and revenue, and build clear dashboards for leadership.
  • Use AI and automation as a force multiplier to streamline reporting and surface optimization opportunities.

Requirements
Required Qualifications:
  • Bachelor's degree
  • 8+ years of ecommerce and digital marketing experience with direct ownership of B2C revenue
  • Expertise in Shopify and hands-on experience with GA4
  • Proven track record managing paid media campaigns across Meta Ads, Google Ads, TikTok, Pinterest, and affiliate platforms
  • B2C ecommerce acquisition experience across paid media and SEO/SEM, including channel mix optimization
  • Experience owning an ecommerce P&L/budget and optimizing channel mix to hit performance targets
  • Authorized to work in the United States
Preferred Qualifications:
  • People management experience with at least 2 direct reports
  • Experience leading CRO and experimentation/testing roadmaps
  • Experience building and maintaining KPI dashboards for ecommerce performance reporting
  • Experience with ecommerce growth and marketing tools including Google Merchant Center (or feed management tools), Hotjar, Attentive, and Triple Whale

Benefits
  • Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do.
  • Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life.
  • Competitive Benefits: We offer competitive benefits and perks to keep you happy and motivated.
    • 401K Retirement with employer matching
    • Medical, Dental, and Vision Insurance
    • Paid Time Off (PTO) and Holidays
    • Company Sponsored Luncheons and Events
    • Generous Employee Discounts on SSCO Product
    • Fun, Collaborative Work Environment with Great People!

Apply