As a digital content marketing manager, your job is to help develop strategies to manage online advertising campaigns. In this role, you may help create content and make decisions about hiring contractors and content creators. You also use analytics software to measure ad performance and determine the best ways to improve future marketing efforts. Digital content marketing managers often help manage social media strategies, create a marketing budget, and help drive user engagement to meet various advertising goals. Some people in this role work for individual companies, while others work with marketing agencies to manage ad campaigns on behalf of customers.