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Digital Asset Manager Jobs in Rochester, NY (NOW HIRING)

Weekday AI

Head of Risk Management

Greece, NY

Set up and manage the Risk Management Framework : Establish appropriate risk policies and ... digital assets and blockchain technology; and * enthusiasm for continuous learning and a ...

Weekday AI

Head of Risk Management

Greece, NY

Set up and manage the Risk Management Framework : Establish appropriate risk policies and ... digital assets and blockchain technology; and * enthusiasm for continuous learning and a ...

Five Star Bank

Growth Marketing Manager

Rochester, NY · On-site

$75K - $100K/yr

... of digital and traditional tactics and all promotional materials with in-house Creative ... Collaborate with in-house Creative & Product Specialist or contracted Agency for creative assets ...

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more ...

WOWK-TV

Multimedia Journalist

Rochester, NY · On-site

$17.75 - $24/hr

Pitches stories to news managers and news producers which are relevant to the local community ... The Company's portfolio of digital assets, including its local TV station websites, The Hill and ...

Tribune Media

Multimedia Journalist

Rochester, NY

$17.75 - $24/hr

Pitches stories to news managers and news producers which are relevant to the local community ... The Company's portfolio of digital assets, including its local TV station websites, The Hill and ...

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All JobsDigital Asset JobsDigital Asset Manager JobsDigital Asset Manager Jobs in Rochester, NY

Digital Asset Manager information

See Rochester, NY salary details

$13

$45

$79

How much do digital asset manager jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for digital asset manager in Rochester, NY is $45.40, according to ZipRecruiter salary data. Most workers in this role earn between $33.22 and $52.40 per hour, depending on experience, location, and employer.

What is a digital asset manager?

A Digital Asset Manager is a professional responsible for organizing, storing, and managing a company's digital assets such as images, videos, documents, and branding materials. They ensure that these assets are easily accessible, properly cataloged, and securely stored, often using specialized digital asset management (DAM) software. Digital Asset Managers also establish best practices for asset usage, metadata tagging, and rights management to maximize efficiency and brand consistency. Their role is crucial for businesses that rely heavily on digital content for marketing, communication, and operations.

What is the difference between Digital Asset Manager vs Content Manager?

AspectDigital Asset ManagerContent Manager
Primary FocusManaging digital assets like images, videos, and documentsCreating, editing, and managing digital content and articles
Skills & CertificationsDigital asset management systems, metadata, file organizationContent creation, SEO, CMS platforms
Work EnvironmentDigital libraries, media teams, marketing departmentsContent teams, marketing, editorial departments
Industry UsageMedia, marketing, entertainment, corporatePublishing, marketing, media, corporate

While both roles involve digital content, a Digital Asset Manager primarily focuses on organizing and maintaining digital assets, ensuring easy retrieval and proper metadata. A Content Manager concentrates on creating, editing, and publishing content to engage audiences. Both roles often collaborate but serve different core functions within organizations.

How does a digital asset manager typically collaborate with creative and marketing teams?

A Digital Asset Manager works closely with creative and marketing teams by organizing, categorizing, and providing easy access to digital content such as images, videos, and design files. They establish metadata standards and workflows to ensure assets are easy to search for and retrieve, which streamlines campaign development and creative processes. Regular communication is required to understand team needs, troubleshoot access issues, and ensure compliance with brand guidelines. This collaboration helps maintain consistency and efficiency across projects, making the Digital Asset Manager a critical link between content creators and end-users.

What is the average salary for a digital asset manager?

The average salary for a digital asset manager typically ranges from $70,000 to $120,000 annually, depending on experience, location, and industry. Professionals in this role often require skills in digital content management systems, metadata, and asset organization.

What are the key skills and qualifications needed to thrive as a digital asset manager?

To thrive as a Digital Asset Manager, you need expertise in digital asset organization, metadata standards, and a background in library science, information management, or a related field. Familiarity with Digital Asset Management (DAM) systems, cloud storage solutions, and relevant certifications like Certified Digital Asset Manager (CDAM) are highly valuable. Strong attention to detail, communication, and problem-solving skills help you efficiently manage assets and support cross-functional teams. These abilities ensure digital assets are easily accessible, properly maintained, and leveraged to maximize business value.

What is a digital asset manager?

A digital asset manager oversees the development and implementation of an asset management system. In this job, your duties are to inventory digital assets, develop effective databases, monitor all digital asset systems, and supervise new upgrades. Many digital asset managers take on additional responsibilities, such as managing content or providing training for system users. This career requires a bachelor’s degree in computer science, information technology, or a related field. Additional qualifications include knowledge of digital asset management software, strong communication skills, and several years of prior management experience, often with a specific asset management system.

More about Digital Asset Manager jobs
What are the most commonly searched types of Digital Asset jobs in Rochester, NY? The most popular types of Digital Asset jobs in Rochester, NY are:
What are popular job titles related to Digital Asset Manager jobs in Rochester, NY? For Digital Asset Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Asset Manager jobs in Rochester, NY look for? The top searched job categories for Digital Asset Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Asset Manager jobs? Cities near Rochester, NY with the most Digital Asset Manager job openings:
Digital Asset Manager jobs near you
Infographic showing various Digital Asset Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $94,425 per year, or $45.4 per hour.

Channel Marketing Coordinator

OX Tools

West Henrietta, NY • On-site

Full-time

Posted 24 days ago

Job description

Position Summary
Develops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America. Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials.
This role will be attending our office in Henrietta


Why Join Us
Key role growing a leading brand in professional construction, working cross-functionally with direct impact on how products reach distributors, dealers and contractors across North America.


Key Responsibilities

Channel Marketing Strategy

  • Develop annual marketing plans and promotional calendars aligned to product launches and customer priorities
  • Partner with Sales on initiatives that increase sell-in/sell-through
  • Measure program effectiveness and recommend improvements

Promotional Programs

  • Plan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American customers
  • Manage timelines and coordinate with internal teams and vendors

Trade Shows & Events

  • Plan/execute national and regional trade shows and distributor events
  • Manage booth logistics, event budgets and post-event evaluation
  • Attend key industry events for on-site support

Marketing Communications & Creative

  • Coordinate sales collateral (catalogues, brochures, sell sheets, digital assets, POS signage)
  • Manage creative projects with designers, printers and agencies
  • Ensure brand consistency across customer-facing materials

Catalogue Management

  • Lead annual catalogue development, coordinating product info, photography, pricing and layout across Product Management, Sales and Design
  • Manage timelines for print/digital deadlines

Sales Support

  • Support customer presentations, promotional planning and marketing resources
  • Assist with customer meetings and business reviews as needed

Cross-Functional Collaboration

  • Work with Sales, Product Management, Design, Supply Chain, Customer Service and Operations to align marketing with inventory and business priorities


Qualifications

  • Bachelor's degree in Marketing, Business, Communications or related field (preferred)
  • 3–7 years in Channel/Trade/Brand Marketing or Marketing Communications
  • Experience supporting B2B sales and working with distributors/dealers
  • Construction, industrial, hardware or building materials experience a strong asset


Skills

  • Strong project management, organizational and time-management skills
  • Excellent written/verbal communication
  • Ability to manage multiple priorities; high attention to detail
  • Strong collaboration skills; creative, customer-first problem solver
  • Proficient in MS Office; Adobe Creative Suite/marketing automation a plus


Travel: ~20–30% across North America for meetings, trade shows and industry events


Success Measures

  • On-time, high-quality execution of promotional programs and events
  • Sales team satisfaction with marketing support
  • Growth in customer engagement/promotional participation
  • Timely catalogue/collateral delivery and continuous process improvement