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Freelance Digital Asset Jobs in Rochester, NY (NOW HIRING)

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Freelance Digital Asset information

See Rochester, NY salary details

$13

$45

$79

How much do freelance digital asset jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for freelance digital asset in Rochester, NY is $45.40, according to ZipRecruiter salary data. Most workers in this role earn between $33.22 and $52.40 per hour, depending on experience, location, and employer.

What is a freelance digital asset?

A Freelance Digital Asset specialist is a professional who manages, organizes, and maintains digital assets such as images, videos, documents, and other media files for clients on a contract or project basis. They ensure that digital files are properly stored, cataloged, and easily accessible using digital asset management (DAM) systems. Freelance Digital Asset specialists may work with marketing teams, creative agencies, or businesses to streamline workflows and safeguard valuable digital content. Their role is essential in helping organizations maximize the value, security, and usability of their digital resources.

What are the key skills and qualifications needed to thrive as a freelance digital asset?

To thrive as a Freelance Digital Asset Manager, you need strong organizational skills, experience in metadata management, and knowledge of digital rights, typically supported by a background in library science, information management, or a related field. Familiarity with digital asset management (DAM) systems such as Adobe Experience Manager, Bynder, or Canto, and proficiency in file formats and cloud storage solutions are essential. Excellent communication, attention to detail, and problem-solving abilities help you coordinate with creative teams and ensure assets are accurate and accessible. These skills ensure efficient management of digital content, reduce workflow bottlenecks, and maximize the value of digital assets for clients.

What are some common challenges faced by freelance digital asset managers, and how can they be addressed?

Freelance Digital Asset Managers often face challenges such as organizing and standardizing diverse file types from multiple clients, maintaining consistent metadata, and ensuring secure yet accessible storage solutions. Balancing multiple client requirements and adapting to different digital asset management (DAM) systems can also be demanding. To address these challenges, it's important to develop a strong workflow for categorization, use DAM best practices, and maintain clear communication with clients to understand their specific needs and security protocols.

What is the difference between Freelance Digital Asset vs Freelance Graphic Designer?

AspectFreelance Digital AssetFreelance Graphic Designer
CredentialsDigital asset management certifications, basic design knowledgeDesign certifications, portfolio of visual work
Work EnvironmentRemote, digital platforms, client collaborationRemote or on-site, creative studios, client meetings
Industry UsageMarketing, advertising, media companiesAdvertising, branding, publishing
Search & ComparisonOften compared for digital content creation rolesCommonly compared for visual design roles

Freelance Digital Assets focus on creating, managing, and distributing digital files like images, videos, and multimedia content, often requiring technical knowledge of digital platforms. Freelance Graphic Designers primarily produce visual designs for branding, marketing, and print. While both roles involve digital work, Digital Assets emphasize content management and technical skills, whereas Graphic Design centers on visual creativity and aesthetics.

What are the most commonly searched types of Digital Asset jobs in Rochester, NY?

The most popular types of Digital Asset jobs in Rochester, NY are:

What are popular job titles related to Freelance Digital Asset jobs in Rochester, NY?

For Freelance Digital Asset jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Freelance Digital Asset jobs in Rochester, NY look for?

The top searched job categories for Freelance Digital Asset jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Freelance Digital Asset jobs?

Cities near Rochester, NY with the most Freelance Digital Asset job openings:

Freelance Digital Asset jobs near you

Director of Marketing & Communications

Rochester, NY • On-site

Girl Scouts of Western New York Inc
Non-Profits • 51 - 200 employees
Learn more about Girl Scouts of Western New York Incexternal

$62K - $65K/yr

Full-time

Posted 3 days ago

New

Job description

Job Title: Director of Marketing and Communications 

Location: Buffalo/Rochester/Jamestown, NY (Hybrid Work Schedule Available)
Reports To: Chief Development Officer (CDO)
Employment Type: Full-Time

Salary Range: $62,000 - $65,000, based on experience

Position Summary:

The Director of Marketing and Communications at Girl Scouts of Western New York (GSWNY) is a strategic, hands-on leader responsible for driving the brand presence, visibility, and engagement of the Girl Scout mission across Western New York. This role leads the creation and execution of a comprehensive marketing calendar, campaigns, and multi-channel strategies to increase membership, volunteerism, program participation, community awareness, and donor stewardship. The Director collaborates across teams and with external vendors and partners to deliver high-quality, mission-aligned marketing that reflects the vibrancy and diversity of the Girl Scout experience. 

Essential Functions:

Marketing Strategy & Campaign Execution

  • Ensure the marketing strategy aligns with GSWNY’s strategic plan, vision, mission, values, and equity commitment.
  • Develop and manage a comprehensive annual marketing calendar aligned with key organizational goals, seasonal priorities, and cultural/social moments.
  • Plan and execute internal and external marketing campaigns working across departments and teams.
  • Create and maintain a strategy for email communications, including monthly newsletters, segmented campaigns, and automated messaging.
  • Lead social media planning and execution across all platforms with a focus on engagement, growth, and brand alignment.

Brand, Digital & Print

  • Oversee website launches, content updates, banners, and edits to ensure a consistent, user-friendly digital experience.
  • Manage the strategy and production of print materials in partnership with freelance designers, agencies, printers, or hands-on design when needed.
  • Ensure brand standards and messaging consistency across all materials and channels.

Advertising & Media

  • Lead all ad buying, including print, digital (Meta, Google Grants), TV, radio, on-demand streaming, bus ads, and cinema placements.
  • Track and optimize ad performance to ensure strong ROI and strategic targeting.
  • Develop and implement an intentional PR strategy to generate media coverage for campaigns, stories, and launches; collaborate with news producers and pitch compelling stories regularly.
  • Serve as lead on media relations and media requests, coordinating with CEO, key staff, volunteers, and caregivers to showcase GSWNY’s mission and impact.

Budget & Administrative Oversight

  • Build and manage the annual marketing budget; monitor expenses and reconcile against goals.
  • Create and track purchase orders (POs), manage Concur entries, and coordinate with finance on agency, media, and freelance payments.

Community Engagement & Events

  • Identify and cultivate collaborations with local ambassadors, influencers, and community organizations to amplify brand presence.
  • Attend and photograph key events and occasions, curating visual assets for future marketing use.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in strategic marketing, with leadership experience.
  • Proven success in campaign planning, media buying, digital marketing, and storytelling.
  • Experience managing external agencies, freelance creatives, and internal stakeholders.
  • Strong project management skills with attention to detail and deadlines.
  • Proficiency in digital tools (email platforms, social scheduling, analytics) and platforms like Google Ads, Meta Business Manager, and Canva or Adobe Suite; graphic design experience.
  • Understanding of Girl Scouts or similar mission-based organizations is a plus.
  • Willingness to work occasional evenings/weekends for events and travel across the region.

What We Offer:

  • A mission-driven culture that values diversity, equity, inclusion, and belonging.
  • Flexible hybrid work arrangements.
  • Competitive salary and benefits.
  • Opportunity to help shape the future for Girl Scouts across Western New York.

To Apply:

Please visit www.gswny.org to learn more and submit your application, including a resume, cover letter, and portfolio samples (if available).

Apply