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Digital Analyst Freelance Jobs (NOW HIRING)

UNFOLD Agency

Senior Analyst (Freelance)

Culver City, CA · On-site

$96K - $127K/yr

Freelance * Reports To: Associate Director of Analytics About Us UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world's most dynamic ...

Barbarian

Senior Designer (Freelance)

New York, NY · On-site

You'll contribute to digital marketing, communications, and advertising for some of the world ... Understands the value of analyzing what has worked in the past to apply these learnings to future ...

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How much do digital analyst freelance jobs pay per year?

As of Jul 2, 2026, the average yearly pay for digital analyst freelance in the United States is $105,950.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What does a freelance digital analyst do?

A freelance digital analyst is an independent professional who collects, interprets, and reports on digital data to help businesses improve their online presence and performance. They analyze website traffic, social media metrics, and digital marketing campaigns to provide actionable insights. Freelance digital analysts work with various clients, offering flexibility and specialized expertise without being tied to a single employer. Their goal is to optimize digital strategies and help clients achieve their online objectives.

What is the difference between Digital Analyst Freelance vs Digital Analyst?

AspectDigital Analyst FreelanceDigital Analyst
CredentialsTypically requires a degree in marketing, data analysis, or related fields; certifications like Google Analytics are commonSame as freelance, often with additional certifications preferred by employers
Work EnvironmentIndependent, remote or on-site, project-basedUsually employed full-time by a company, working in an office or remotely
Employer & IndustryClients across various industries, working independentlyEmployers in marketing, e-commerce, or tech companies
Work ScopeProject-specific, flexible hours, diverse clientsOngoing responsibilities within a company’s digital marketing team

In summary, a Digital Analyst Freelance works independently on diverse projects, offering flexibility, while a Digital Analyst is typically employed full-time within a company, focusing on continuous digital data analysis and strategy.

What are the key skills and qualifications needed to thrive as a Digital Analyst Freelance, and why are they important?

To excel as a Digital Analyst Freelance, you need strong analytical skills, expertise in digital marketing metrics, and a background in data analysis or a related field. Familiarity with tools like Google Analytics, Tableau, Excel, and Google Tag Manager, as well as certifications such as Google Analytics Individual Qualification (GAIQ), are highly valued. Exceptional communication, problem-solving, and time management skills help you interpret data clearly and manage multiple client projects effectively. These skills ensure you can deliver actionable insights that drive digital strategy and measurable results for diverse clients.

How do freelance digital analysts typically collaborate with clients and other stakeholders during a project?

Freelance digital analysts often work remotely and maintain close communication with clients through regular virtual meetings, email updates, and shared dashboards. They collaborate closely with marketing teams, web developers, and business stakeholders to define objectives, share insights, and refine strategies based on data analysis. Establishing clear expectations for deliverables and timelines is key to successful collaboration. Additionally, freelancers are expected to be proactive in suggesting optimizations and addressing any data-related challenges that arise during the project.
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Digital Analyst Freelance jobs near you
Junior Analyst (Freelance)

Junior Analyst (Freelance)

UNFOLD Agency

Culver City, CA • On-site

Contractor

Posted 12 days ago

Job description

Junior Analyst (Freelance)
  • Location: Remote (PST)
  • Engagement: Freelance
  • Reports To:Associate Director of Analytics

About Us
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world's most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.
The Role
Our Analytics team is seeking an Analyst / Junior Analyst to support social, content, and media performance reporting across client work. This role is ideal for someone early in their career who is excited by data, curious about audience behavior, and eager to grow their ability to turn performance trends into clear insights.
You will help organize, clean, QA, and analyze datasets across platforms including TikTok, Instagram, YouTube, and X. The ideal candidate is detail-oriented, comfortable working in Excel or Google Sheets, and interested in understanding the drivers behind content and campaign performance. You will collaborate with strategists, creatives, and cross-functional teams to help make reporting accurate, useful, and easy to understand.
Here's What You'll Do
Data Quality & Reporting
  • Organize, clean, and QA datasets to ensure reporting accuracy and consistency.
  • Maintain recurring trackers and reporting files across social and media campaigns.
  • Support dashboard updates and data pulls from internal and third-party tools.

Performance Analysis & Insights
  • Monitor social and content performance across TikTok, Instagram, YouTube, and X.
  • Identify basic trends, anomalies, and patterns in paid and organic results.
  • Help translate performance data into clear takeaways and actionable observations.

Audience & Listening Support
  • Review comment sections and conversations to surface audience sentiment and themes.
  • Support social listening efforts to identify reactions, trends, and content drivers.
  • Track how audiences engage with content and flag notable shifts in behavior.

Collaboration & Growth
  • Partner with strategists, creatives, and media teams to support integrated reporting.
  • Present findings in a clear, simple way that helps others understand performance.
  • Stay open to feedback and build skills across tools, platforms, and methodologies.

Here's What It Takes
  • Bachelor's degree or equivalent practical experience in analytics, marketing, media, or a related field.
  • 0-3 years of experience in analytics, social media, media planning, or data strategy.
  • Internship, freelance, academic, or hands-on project experience is welcomed.
  • Basic understanding of major social platforms and performance metrics across TikTok, Instagram, YouTube, and X.
  • Growing proficiency in Microsoft Excel or Google Sheets.
  • Strong attention to detail and accuracy when working with data.
  • Interest in understanding content performance drivers and audience behavior.
  • Exposure to tools such as Sprout, Sprinklr, Tableau, or reporting dashboards is a plus.
  • Basic understanding of paid versus organic metrics is a plus.
  • Strong curiosity, a proactive mindset, and a willingness to ask thoughtful questions.
  • Ability to make data easy to understand through clear written and verbal storytelling.

About Our Culture
UNFOLD is a minority-owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero-tolerance policy for discrimination or harassment of any kind.

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