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Developer Marketing Manager Jobs in Raleigh, NC (NOW HIRING)

... marketing, biomedical engineering, business administration or other similar degree area. At least 3 ... in product management or project management. Comfort level in medical environment, with ...

... marketing, biomedical engineering, business administration or other similar degree area. • At least 3 years experience in product management or project management. • Comfort level in medical ...

Experience with non-marketing CRM functionality would provide equivalent knowledge for this ... The marketing web automation developer will also support marketing automation platform users by ...

Job Location Raleigh, NC Department Marketing-Poole College of Management About the Department The ... engineering and math (STEM). Guided by NC State's land-grant mission, Poole delivers high-value ...

... science, technology, engineering, and math. Our college's diverse student body - over 4,000 ... Poole College of Management has four academic departments: Accounting, Business Management ...

... science, technology, engineering, and math. Our college's diverse student body - over 4,000 ... Poole College of Management has four academic departments: Accounting, Business Management ...

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Developer Marketing Manager information

See Raleigh, NC salary details

$14

$47

$71

How much do developer marketing manager jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for developer marketing manager in Raleigh, NC is $47.18, according to ZipRecruiter salary data. Most workers in this role earn between $37.84 and $60.77 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Developer Marketing Manager, and why are they important?

To thrive as a Developer Marketing Manager, you need a strong understanding of software development concepts, product positioning, and experience with go-to-market strategies, often backed by a degree in marketing, computer science, or a related field. Familiarity with technical content creation, CRM platforms, analytics tools, and marketing automation systems is essential. Exceptional communication, cross-functional collaboration, and the ability to empathize with developer audiences are standout soft skills. These skills are crucial for effectively bridging the gap between technical products and developer communities, ensuring successful adoption and engagement.

How does a Developer Marketing Manager typically collaborate with product and engineering teams?

A Developer Marketing Manager works closely with both product and engineering teams to ensure marketing initiatives accurately reflect technical features and address developer needs. This collaboration often involves participating in product roadmap discussions, translating technical updates into engaging content, and gathering feedback from the developer community to inform future product enhancements. Regular meetings and cross-functional projects are common, requiring strong communication skills and a good grasp of technical concepts to bridge marketing and development effectively.

What is a Developer Marketing Manager?

A Developer Marketing Manager is a professional responsible for creating and executing marketing strategies aimed at software developers and technical audiences. They bridge the gap between a company’s products and the developer community by promoting tools, APIs, and platforms in ways that resonate with developers. Their work often involves producing technical content, organizing developer events, and building relationships with developer influencers. The goal is to increase product adoption and community engagement by understanding and addressing the unique needs of developers.

What is the difference between Developer Marketing Manager vs Product Marketing Manager?

AspectDeveloper Marketing ManagerProduct Marketing Manager
Primary FocusMarketing strategies targeting developers and technical audiencesMarketing strategies for specific products or product lines
Required SkillsTechnical understanding, developer community engagement, content creationMarket research, positioning, messaging, product launches
Work EnvironmentTech companies, developer platforms, SaaS providersBroad industry sectors, tech and non-tech companies
Common CertificationsMarketing certifications, technical certifications (e.g., cloud, coding)Marketing certifications, product management certifications

While both roles involve marketing expertise, the Developer Marketing Manager specializes in engaging developer audiences with technical content and community outreach, whereas the Product Marketing Manager focuses on positioning and promoting specific products across broader markets.

What are popular job titles related to Developer Marketing Manager jobs in Raleigh, NC? For Developer Marketing Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Developer Marketing Manager jobs in Raleigh, NC look for? The top searched job categories for Developer Marketing Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Developer Marketing Manager jobs? Cities near Raleigh, NC with the most Developer Marketing Manager job openings:
Infographic showing various Developer Marketing Manager job openings in Raleigh, NC as of May 2026, with employment types broken down into 81% Full Time, 15% Part Time, and 4% Contract. Highlights an 78% Physical, 5% Hybrid, and 17% Remote job distribution, with an average salary of $98,139 per year, or $47.2 per hour.
Lead Product Manager - Marketing Platform (Remote - United States)

Lead Product Manager - Marketing Platform (Remote - United States)

Yelp, Inc

Raleigh, NC • Remote

$104K - $269K/yr

Full-time

Posted 14 days ago


Yelp rating

8.2

Company rating: 8.2 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

75th of 186 rated software companies


Job description

Yelp is looking for a collaborative and innovative Lead Product Manager to develop and drive the strategy for our Marketing Platform. Your work will enable our marketing teams to reach and engage communities everywhere, using technology, data, and creative solutions. You’ll play a central role connecting product, marketing, engineering, and data teams so that we deliver real value to Yelp’s consumers and Local Businesses.

You’ll have the opportunity to lead the creation and execution of a product roadmap that aligns directly with Yelp’s marketing strategy and company goals. Your expertise will help Yelp maximize the impact of industry-leading marketing automation platforms and develop custom solutions that streamline workflows across teams.

This role is ideal for a creative leader who thrives in cross-functional environments, loves solving complex problems, values diverse perspectives, and enjoys transforming innovative ideas into real-world impact.

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.


  • Partner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goals.
  • Use your experience with leading third-party marketing automation platforms (such as Salesforce Marketing Cloud or Braze) to maximize their value for our teams and customers.
  • Research and implement emerging technologies including machine learning and artificial intelligence, ensuring our marketing tools benefit from the latest advances.
  • Connect with specialist groups such as data analytics and machine learning/artificial intelligence teams to bring new solutions to market and support their successful adoption.
  • Stay informed about trends and best practices in marketing technology to keep Yelp at the forefront of innovation.
  • Listen closely to marketing team members, learn from a variety of experiences, and support others to succeed through empathy and clear communication.

  • Expertise in product management, with work in marketing technology or marketing operations.
  • You have hands-on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar).
  • You are comfortable working together with engineers and can communicate technical requirements even if you don’t code yourself.
  • You’re curious about how machine learning and artificial intelligence can shape the future of marketing and enjoy working with teams exploring these areas.
  • You use data to guide decisions and value privacy, inclusivity, and transparency in data practices.
  • You have partnered with marketing teams or worked in a marketing-related role and appreciate different marketing approaches and perspectives.
  • A Bachelor’s Degree or an equivalent work experience is required.

  • Compensation range is $104,000 - $269,000 annually. Depending on your role and level, you may also be offered a bonus, restricted stock units, and benefits.
  • This opportunity has the option to be fully remote in all locations across the US.
  • You can find more information about Yelp's five star benefits here!

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”
 
We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability.
 
Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. 
 
We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California).
 
Where required by law, a criminal background check will not be conducted until after a conditional offer of employment is made, and any evaluation of a candidate's criminal background check will be subject to an individualized assessment that takes into account the candidate's specific criminal records and the responsibilities and requirements of the particular role.
 
We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488.
 
Note: Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes.
 
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