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Developer Marketing Manager Jobs in Raleigh, NC (NOW HIRING)

Analogdevices

Product Marketing Engineer

Durham, NC · On-site

$157K - $227K/yr

We are currently seeking an enthusiastic, self-motivated Product Marketing Manager (PMM) to fulfill ... This will require close collaboration with applications engineers, product definers and development ...

Ra

Marketing Analytics Consultant

Raleigh, NC

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who ...

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How much do developer marketing manager jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for developer marketing manager in Raleigh, NC is $47.18, according to ZipRecruiter salary data. Most workers in this role earn between $37.84 and $60.77 per hour, depending on experience, location, and employer.

What is a developer marketing manager?

A Developer Marketing Manager is a professional responsible for creating and executing marketing strategies aimed at software developers and technical audiences. They bridge the gap between a company’s products and the developer community by promoting tools, APIs, and platforms in ways that resonate with developers. Their work often involves producing technical content, organizing developer events, and building relationships with developer influencers. The goal is to increase product adoption and community engagement by understanding and addressing the unique needs of developers.

How does a developer marketing manager typically collaborate with product and engineering teams?

A Developer Marketing Manager works closely with both product and engineering teams to ensure marketing initiatives accurately reflect technical features and address developer needs. This collaboration often involves participating in product roadmap discussions, translating technical updates into engaging content, and gathering feedback from the developer community to inform future product enhancements. Regular meetings and cross-functional projects are common, requiring strong communication skills and a good grasp of technical concepts to bridge marketing and development effectively.

What are the key skills and qualifications needed to thrive as a developer marketing manager, and why are they important?

To thrive as a Developer Marketing Manager, you need a strong understanding of software development concepts, product positioning, and experience with go-to-market strategies, often backed by a degree in marketing, computer science, or a related field. Familiarity with technical content creation, CRM platforms, analytics tools, and marketing automation systems is essential. Exceptional communication, cross-functional collaboration, and the ability to empathize with developer audiences are standout soft skills. These skills are crucial for effectively bridging the gap between technical products and developer communities, ensuring successful adoption and engagement.

What is the difference between Developer Marketing Manager vs Product Marketing Manager?

AspectDeveloper Marketing ManagerProduct Marketing Manager
Primary FocusMarketing strategies targeting developers and technical audiencesMarketing strategies for specific products or product lines
Required SkillsTechnical understanding, developer community engagement, content creationMarket research, positioning, messaging, product launches
Work EnvironmentTech companies, developer platforms, SaaS providersBroad industry sectors, tech and non-tech companies
Common CertificationsMarketing certifications, technical certifications (e.g., cloud, coding)Marketing certifications, product management certifications

While both roles involve marketing expertise, the Developer Marketing Manager specializes in engaging developer audiences with technical content and community outreach, whereas the Product Marketing Manager focuses on positioning and promoting specific products across broader markets.

Is a developer marketing manager a high paying job?

A developer marketing manager typically earns a competitive salary that reflects experience, technical knowledge, and industry demand. Salaries for this role often range from mid to high six figures in tech hubs, especially for those with strong skills in marketing, developer relations, and familiarity with tools like APIs and SDKs.

What are popular job titles related to Developer Marketing Manager jobs in Raleigh, NC?

For Developer Marketing Manager jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Developer Marketing Manager jobs in Raleigh, NC look for?

The top searched job categories for Developer Marketing Manager jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Developer Marketing Manager jobs?

Cities near Raleigh, NC with the most Developer Marketing Manager job openings:

Developer Marketing Manager jobs near you

Senior Marketing Manager, Third Party Partnerships

Becton, Dickinson and Company

Durham, NC • On-site

Full-time

Posted 8 days ago

Key responsibilities

  • Identify, evaluate, and prioritize third-party partnership opportunities to expand solutions and improve competitiveness.

  • Serve as the primary marketing lead for assigned third-party partner relationships, ensuring effective partner execution and performance tracking.

  • Lead product lifecycle management for assigned hardware categories, including defining sustaining strategies and supporting portfolio health.

BD rating

7.3

Company rating: 7.3 out of 10

Based on 143 frontline employees who took The Breakroom Quiz

314th of 496 rated machine equipment manufacturers

Job description

We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
About the role:
This is a highly cross-functional role that requires strong commercial acumen, partner management discipline, product lifecycle expertise, and the ability to influence across R&D, PMO, US region marketing, solution design, service, sales, finance, supply chain, legal, quality, regulatory, and external partner organizations.
Key Responsibilities
Strategic Partnerships & Business Development
  • Identify, evaluate, and prioritize third-party partnership opportunities that help address portfolio gaps, expand solution breadth, and improve BD's Central Fill competitiveness.
  • Support build, buy, or partner assessments by developing market analysis, customer need assessments, business cases, strategic fit evaluations, and commercial recommendations.
  • Partner with legal, finance, procurement, quality, regulatory, R&D, and commercial teams to support partnership assessment, contracting, onboarding, and governance.
  • Develop partnership strategies that align external capabilities with BD's Central Fill roadmap, customer requirements, and long-term platform strategy.
  • Monitor competitive activity, market trends, and emerging technologies to inform partnership priorities and future growth opportunities.

Third-Party Relationship Management
  • Serve as the primary marketing lead for assigned third-party partner relationships within the Central Fill portfolio.
  • Establish governance routines, performance expectations, communication cadences, and escalation processes to ensure effective partner execution.
  • Partner with solution design, sales, service, implementation, and regional marketing teams to ensure third-party solutions are positioned, sold, deployed, and supported consistently.
  • Track partner performance, customer feedback, issue trends, and commercial outcomes to identify risks, improvement opportunities, and future growth potential.
  • Ensure partner-related messaging, collateral, training, and customer-facing content are accurate, differentiated, and aligned with BD brand and portfolio strategy.

Hardware Sustaining Strategy: Pouch, Blister, and Vision
  • Lead product lifecycle management for assigned Central Fill hardware categories, including pouch, blister, and vision automation.
  • Define sustaining product strategies that support reliability, customer satisfaction, adoption, revenue growth, and long-term portfolio health.
  • Partner with R&D, service, quality, regulatory, supply chain, and manufacturing teams to prioritize sustaining needs, roadmap updates, technical improvements, and lifecycle decisions.
  • Develop positioning, value propositions, claims, and competitive messaging that clarify the role of pouch, blister, and vision automation within BD's broader Central Fill ecosystem.
  • Support evidence generation and performance validation efforts to quantify customer value, strengthen ROI tools, and improve commercial confidence.
  • Identify upgrade, refresh, simplification, and end-of-life opportunities that improve customer experience and enable long-term portfolio optimization

Commercial Excellence & Market Insights
  • Develop sales enablement tools, launch content, training materials, competitive positioning, and customer-facing messaging to support commercial execution.
  • Conduct market research, customer engagement, VOC activities, and competitive intelligence to inform portfolio strategy and partnership decisions.
  • Collaborate with regional marketing and sales teams to support customer roadmap conversations, strategic account planning, and opportunity development.
  • Monitor product and partner performance, revenue contribution, market feedback, and adoption trends to inform strategic recommendations.
  • Support pricing, acquisition model, and monetization discussions for third-party solutions and sustaining hardware offerings.

Cross-Functional Leadership
  • Lead through influence across a complex matrix organization to drive alignment, accountability, and execution.
  • Serve as the marketing representative on assigned sustaining engineering, partnership, and portfolio initiatives.
  • Partner closely with R&D, PMO, finance, legal, regulatory, quality, service, solution design, sales, supply chain, and regional marketing teams.
  • Translate customer needs and business priorities into actionable requirements, roadmap inputs, and commercial strategies.
  • Communicate clearly with leadership on progress, risks, tradeoffs, and recommendations.

Minimum Qualifications
  • Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare Administration, or related field required.
  • 5+ years of experience in product management, marketing, business development, strategic partnerships, or related commercial roles.
  • Experience managing third-party partnerships, alliance relationships, or external technology collaborations.
  • Experience working in medical technology, healthcare technology, automation, software-enabled hardware, pharmacy automation, or a related industry.
  • Demonstrated ability to lead cross-functional programs in a matrixed environment.
  • Strong business acumen with experience developing strategic recommendations, business cases, and market assessments.
  • Strong communication, presentation, and stakeholder management skills.
  • Ability to manage multiple priorities in a fast-paced environment with competing deadlines.
  • Ability to travel domestically up to 30% of the time.

Preferred Skills
  • MBA or advanced degree preferred.
  • Experience with product lifecycle management, sustaining engineering, portfolio strategy, or hardware commercialization.
  • Experience supporting build, buy, or partner evaluations.
  • Familiarity with pharmacy automation, Central Fill operations, medication packaging, vision verification, or high-volume fulfillment workflows.
  • Experience developing commercial messaging, sales enablement, claims, ROI tools, or evidence-generation plans.
  • Strong analytical skills with the ability to synthesize customer insights, market trends, financial inputs, and operational requirements into clear recommendations.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
Primary Work Location
USA NC - Durham - Roche Drive
Additional Locations
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About BD

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BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Industry

Medical equipment and supplies manufacturing and manufacturing

Company size

10,000+ Employees

Headquarters location

Franklin Lakes, NJ, US

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