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Associate Director Marketing Jobs in Raleigh, NC

Superbeo

Marketing Coordinator

Raleigh, NC · On-site

Support Associate Director of Brand Marketing with strategic initiatives, inclusive of development, project plan management, and launch activities * Active communication with the Associate Director ...

Superbeo

Brand Marketing Team Coordinator

Raleigh, NC · On-site

Support Associate Director of Brand Marketing with strategic initiatives, inclusive of development, project plan management, and launch activities * Active communication with the Associate Director ...

Tranzact

Paid Social Associate Director

Raleigh, NC · On-site

Position Summary As an Associate Director of Paid Social, you'll own the strategy, execution, and ... You'll lead a growing team, scale acquisition efforts, and collaborate across marketing, business ...

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Showing results 1-20

All JobsAssociate Marketing JobsAssociate Director Marketing JobsAssociate Director Marketing Jobs in Raleigh, NC

Associate Director Marketing information

See Raleigh, NC salary details

$22.8K

$70.9K

$158.9K

How much do associate director marketing jobs pay per year?

As of Jul 26, 2026, the average yearly pay for associate director marketing in Raleigh, NC is $70,874.00, according to ZipRecruiter salary data. Most workers in this role earn between $33,500.00 and $108,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Associate Director of Marketing, and why are they important?

To thrive as an Associate Director of Marketing, you need expertise in strategic marketing, campaign management, and data analysis, typically supported by a bachelor's degree in marketing or a related field and relevant experience. Familiarity with marketing automation platforms, CRM systems (such as Salesforce or HubSpot), and analytics tools like Google Analytics is crucial. Strong leadership, creative thinking, and excellent communication skills help drive team performance and foster cross-functional collaboration. These skills and qualifications enable effective strategy execution, measurable results, and team alignment in achieving business objectives.

How do Associate Directors of Marketing typically collaborate with cross-functional teams to execute campaigns?

Associate Directors of Marketing often work closely with teams such as sales, product development, creative, and analytics. They coordinate campaign strategies, manage timelines, and ensure messaging aligns with brand goals across all departments. Effective collaboration involves regular meetings, clear communication of objectives, and feedback loops to optimize campaign performance. This cross-functional approach helps ensure that marketing initiatives are well-integrated and deliver measurable business impact.

What is an associate director's salary?

An associate director in marketing typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have several years of experience and may oversee teams, develop strategies, and manage budgets.

What does an associate director of marketing do?

An associate director of marketing oversees marketing strategies, manages campaigns, and coordinates with teams to achieve business goals. They analyze market trends, develop branding initiatives, and often use tools like marketing automation software to optimize outreach efforts.

What is the highest salary for a Marketing Director?

The highest salaries for a Marketing Director can exceed $200,000 annually, especially in large corporations or industries like technology and finance. Compensation often includes bonuses, stock options, and other incentives, reflecting experience, location, and company size.

What is the highest paid position in marketing?

The highest paid positions in marketing are typically executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding several hundred thousand dollars annually. These roles require extensive experience, strategic leadership skills, and often oversee large teams and budgets.
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What job categories do people searching Associate Director Marketing jobs in Raleigh, NC look for? The top searched job categories for Associate Director Marketing jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Associate Director Marketing jobs? Cities near Raleigh, NC with the most Associate Director Marketing job openings:
Associate Director Marketing jobs near you
Infographic showing various Associate Director Marketing job openings in Raleigh, NC as of July 2026, with employment types broken down into 1% As Needed, 70% Full Time, 25% Part Time, 1% Temporary, and 3% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $70,874 per year, or $34.1 per hour.
Associate Director of Email & SMS Marketing

Associate Director of Email & SMS Marketing

TriMark Digital

Raleigh, NC

Full-time

Posted 18 days ago

Job description

We're seeking an Associate Director of Email & SMS Marketing to help lead one of our agency's most impactful service lines. As a performance marketing agency, we believe every marketing initiative should contribute to measurable business outcomes, and Email & SMS play a critical role in helping our clients maximize lead value, increase customer retention and drive revenue growth. In this role, you'll shape lifecycle marketing strategy and oversee the performance of Email and SMS programs across a diverse portfolio of clients. You'll be responsible for helping brands turn customer engagement into business growth through smarter journeys, stronger retention strategies and high-performing lifecycle campaigns.

Our ideal candidate is equal parts strategist, operator and leader. You know how to turn business objectives into scalable customer experiences that drive revenue. You're comfortable moving from executive-level strategy conversations to campaign analysis and optimization, while also mentoring team members and elevating the quality of work across the department. You thrive in an agency environment, embrace accountability and are energized by the opportunity to build, improve and scale programs that deliver meaningful results for clients.


RESPONSIBILITIES

Email & SMS Strategy Leadership

  • Own the strategic vision and direction of Email and SMS marketing programs across the agency's client portfolio
  • Develop and oversee sophisticated lifecycle marketing strategies that drive customer acquisition, engagement, retention, loyalty, and revenue growth
  • Design and optimize full-funnel customer journey frameworks, ensuring seamless communication across every stage of the customer lifecycle
  • Lead audience segmentation, personalization, automation, and behavioral targeting initiatives to maximize customer value and campaign performance
  • Identify opportunities to expand channel effectiveness through advanced automation, predictive targeting, dynamic content, and emerging platform capabilities
  • Establish channel-specific KPIs, measurement frameworks, and reporting standards that align with client business objectives and revenue goals
  • Partner with clients and internal stakeholders to translate business priorities into scalable lifecycle marketing strategies and execution roadmaps
  • Drive testing and optimization programs across messaging, creative, cadence, offers, segmentation, and customer journeys to continuously improve performance
  • Evaluate new technologies, platform enhancements, and industry trends to ensure clients remain at the forefront of Email and SMS marketing innovation
  • Serve as the agency's subject matter expert for Email and SMS marketing strategy, providing thought leadership, best practices, and strategic guidance across teams and client engagements
  • Collaborate with channel leaders across Paid Media, Creative, CRO, Analytics, and Account Management to create integrated marketing strategies that improve overall campaign performance
  • Develop scalable frameworks, processes, and playbooks that improve consistency, efficiency, and performance across the agency's Email and SMS service offerings


Performance & Optimization

  • Monitor campaign, automation, and lifecycle performance across client portfolios
  • Analyze customer behavior, segmentation, engagement, and conversion trends
  • Develop testing roadmaps focused on subject lines, creative, offers, messaging, and customer journeys
  • Identify opportunities to improve deliverability, engagement, retention, and revenue performance
  • Leverage data to inform strategic recommendations and drive continuous improvement


Operational Excellence

  • Oversee campaign workflows, project timelines, and resource allocation
  • Ensure campaigns and automations are delivered on schedule and aligned with client goals
  • Maintain documentation, processes, reporting frameworks, and strategic playbooks
  • Identify opportunities to improve operational efficiency and scalability
  • Collaborate cross-functionally with paid media, creative, web, analytics, and account management teams


REQUIREMENTS

  • 7+ years of experience in email marketing, SMS marketing, lifecycle marketing, CRM marketing, or a related field
  • 3+ years of experience leading teams or managing direct reports
  • Strong experience with marketing automation and CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Iterable, Braze, or similar platforms
  • Deep understanding of customer lifecycle marketing, segmentation, personalization, and automation strategies
  • Experience developing and executing email and SMS campaigns that drive measurable business outcomes
  • Strong analytical skills with the ability to interpret performance data and translate insights into action
  • Experience managing client relationships in an agency, consulting, or client-facing environment
  • Excellent written, verbal, and presentation communication skills
  • Strong organizational, project management, and prioritization abilities
  • Highly collaborative with a commitment to quality, accountability, and continuous improvement

Apply