Associate Director Marketing Jobs in Raleigh, NC

Reporting to the Director of Admissions and Recruitment, The Associate Director for
Adult Degree Programs will be responsible for planning and operations of online and on-campus academic
initiatives in the following areas:

•  Undergraduate degree programs for non-traditional and adult learners
• Credit-bearing certificate programs
•  Extended Studies: Non-credit bearing academic and professional development programs and continuing
  education credits

The Associate Director for Adult Degree Programs will collaborate with internal and external partners to identify,
develop and implement new programs and grow existing ones to meet student needs, support the University's
mission and strategic plan, and reflect institutional strengths and priorities.

Essential Job Functions:

• Articulate and implement application, enrollment, and financial aid strategies and practices, including
  revenue and credit forecasting, to achieve institutional goals for Adult Degree Programs, in collaboration
  with appropriate faculty and professional staff.
• Develop and manage the personnel and fiscal resources needed for the successful operation of
  the Office of Adult Degree Programs, including preparation and administration of the annual
  operating budget.
• Support university-wide initiatives to achieve and maintain compliance with accreditation and
  certification bodies overseeing adult, and extended studies programs.
• Assure implementation of applicable academic policies and procedures and retention for all Adult
  Degree Programs, including warning, probation, and dismissal.
• Collaborate with undergraduate Division Heads and graduate program directors to promote excellence
  in Adult Degree Programs through high-quality advising, learning outcomes assessment, and periodic
  program review.
• Facilitate preparation and review of course schedules that will best serve the needs and interests
  of students and faculty in Adult Degree Programs, while making the most effective use of
  institutional personnel, fiscal, and material resources.
• Supervise the preparation and review of content for academic publications related to Adult
  Degree Programs, including the university catalog, website, and marketing materials.
• Collaborate with Marketing/Communications to implement marketing and lead generation plans.
• Oversee work with internal and external partners to achieve procurement and placement of promotional
  media, and analysis of its impact.
• Investigate opportunities, consistent with the University’s mission, to create cohort partnerships,
  refresh existing programs, and/or develop new ones, based on analysis of developments in higher
  education relevant to the competitive local, regional, national, and online Adult Degree Programs.
• Develop, in collaboration with Academic Affairs, an Employer Advisory Board to assist with the
  development of new curricula and other offerings to meet the evolving needs of school districts,
  businesses, and other market sectors regionally, nationally and internationally.
• Represent the interests of Adult Degree Programs to internal and external constituencies.
• Collaborate with other offices to assure that university programs and services meet the needs of Adult Degree Program students.
• Perform other duties as assigned.

Supervisory Responsibilities                                                                                                                                                                                                                                                            Adult Degree Program Campus Coordinators

Minimum Job Qualifications                                 

Education and/or Experience:

• A Bachelors degree in a relevant field is required; Masters degree in a relevant field preferred.
• 8 years' experience in a higher education administration supervisory/leadership role working with
  adult student populations, or an equivalent combination of education and experience.
• Professional trajectory of increasing managerial responsibility.
• Proficiency in use of MS-Office software applications suite and higher education data base management
  software.
• Previous experience with Jenzabar and Moodle preferred.
• Ability to work collaboratively with a range of stakeholders related to the position (i.e., faculty, community
  partners, community colleges, vendors, etc.)
• Excellent oral, written, interpersonal and presentation skills.
• Understanding of and commitment to the mission of Shaw University.
• Establish priorities, and work in an organized manner with an emphasis on detail and accuracy.
• Ability to exhibit poise, composure, and confidence when confronted with stressful or high-pressure situations.
• Strategic thinker for building upon the projected growth of Shaw University.
• Excellent problem solving and decision-making skills.
• Demonstrated resourcefulness in setting priorities and guiding investment in people and systems.

Certificates, Licenses or Registrations                                                                                                                                                                                                                             Preferred: Project Management Professional (PMP), or experience as a project manager 

Other Competencies:

Must have a philosophy that is consistent with the Mission, Vision and Core Values of Shaw University. Vision,
commitment, and experience in achieving goals and pursuing excellence is critical. Strong oral and written
presentation skills. Ability to work well independently and as a member of a team. Excellence in organization,
decision-making, problem-solving and creating a collaborative environment. Ability to manage multiple projects
simultaneously. Must be able to read, write and speak fluently in English.

Physical Demands:

Some evening and weekend availability may be required for special events. Ability to sit or stand for up to 8
hours/day and climb stairs as required. Some lifting (up to 25 pounds occasionally), bending, and carrying.
Specific vision abilities include the ability to use close vision. The employee is regularly required to talk and hear,
and to use hands and fingers to handle or feel.