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Destination Marketing Jobs (NOW HIRING)

Destination Marketing Association International

PA · On-site

$90 - $130/hr

July 2026 Purpose of Discover Lancaster Discover Lancaster, a private non-profit membership organization, is the official Destination Marketing Organization for Lancaster County. Our mission is to ...

Destination Augusta

Executive Assistant

Augusta, GA · On-site

About Us Destination Augusta is the official destination marketing organization for the Augusta River Region dedicated to promoting tourism and showcasing Augusta as a premier destination. With a ...

Memoir Agency LLC

Director of Marketing

Orlando, FL

Experience in attractions, entertainment, hospitality, tourism, live events, ticketed experiences, festivals, sports, or destination marketing. * Experience launching products, events, or experiences ...

Addison Group

Integrated Account Director

Chicago, IL · Remote

$100K - $120K/yr

Destination marketing experience Day to Day (Tasks & Responsibilities): Serve as primary client lead for media and brand/creative programs, lead campaign planning and execution, own internal and ...

Trademark Property Company

Marketing Intern

Baton Rouge, LA

$13 - $17.25/hr

This paid internship offers an immersive, hands-on opportunity to learn the ins and outs of destination marketing, social media curation, tenant relations, and commercial real estate operations. If ...

Trademark Property Company

Marketing Intern

Baton Rouge, LA · On-site

$13 - $17.25/hr

This paid internship offers an immersive, hands-on opportunity to learn the ins and outs of destination marketing, social media curation, tenant relations, and commercial real estate operations. If ...

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How much do destination marketing jobs pay per year?

As of Aug 14, 2026, the average yearly pay for destination marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is a destination marketing company?

A destination marketing company is an organization that promotes a specific location, such as a city or region, to attract tourists and visitors. Professionals in destination marketing develop advertising campaigns, manage public relations, and analyze tourism data to boost local economic growth. Skills in marketing, communication, and familiarity with tourism industry tools are often essential for roles in this field.

What are the key skills and qualifications needed to thrive in destination marketing?

Success in Destination Marketing requires expertise in market research, digital marketing strategies, and data analysis, often supported by a degree in marketing, tourism, or a related field. Familiarity with content management systems, analytics platforms like Google Analytics, and social media advertising tools is highly beneficial. Strong communication, creativity, and relationship-building skills help professionals engage target audiences and collaborate with stakeholders. These competencies are crucial for effectively promoting destinations, increasing visitor numbers, and maximizing the impact of marketing campaigns.

What is destination marketing?

A Destination Marketing job involves promoting a location, such as a city, region, or country, to attract visitors, tourists, and businesses. Professionals in this role develop marketing campaigns, manage digital and traditional advertising, collaborate with local businesses, and enhance the destination’s brand. They often work for tourism boards, convention bureaus, or marketing agencies to increase tourism, drive economic growth, and improve the destination’s appeal.

What does someone in destination marketing do?

Professionals in Destination Marketing commonly spend their days developing promotional campaigns, analyzing market trends, and creating engaging content for digital and print platforms. They collaborate closely with local businesses, tourism boards, and event organizers to coordinate marketing initiatives and partnerships. Regular responsibilities also include monitoring campaign performance metrics, managing social media accounts, and attending industry networking events or trade shows. This dynamic role requires balancing creative activities with data-driven decision-making to effectively attract and engage potential visitors.

How to get into destination marketing?

To enter destination marketing, candidates typically need a background in marketing, tourism, or hospitality, along with strong communication and digital skills. Gaining experience through internships or entry-level roles in marketing agencies or tourism boards can be helpful, and familiarity with tools like social media platforms and analytics software is often beneficial.
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Destination Marketing jobs near you
Infographic showing various Destination Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Senior Marketing Manager - Entertainment

Greenleaf Hospitality Group

Radisson, WI • On-site

Full-time

Re-posted yesterday

Greenleaf Hospitality Group rating

6.4

Company rating: 6.4 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

Job Description
Overview
Greenleaf Hospitality Group is building the future of sports, entertainment, and hospitality in Southwest Michigan. As the operator of the Kalamazoo Event Center, we're creating a premier destination that will bring people together through concerts, sporting events, community celebrations, and unforgettable experiences.
Opening in Fall 2027, the Kalamazoo Event Center will host concerts, family shows, comedy, community events, and serve as the home of Western Michigan University Hockey and Basketball and the Kalamazoo Wings.
We're looking for a Senior Marketing Manager to join the team well before opening, playing a critical role in developing the venue's brand, launching one of Michigan's most anticipated entertainment destinations, and driving long-term audience growth.
This role will lead the development and activation of the marketing strategy for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center. Joining the team ahead of the venue's Fall 2027 opening, the Senior Marketing Manager will play a key role in bringing the Kalamazoo Event Center's entertainment vision to life. Along the way, this role will help lead marketing efforts for the final concert and entertainment season at Wings Event Center, honoring its legacy while introducing audiences to the future of live entertainment in downtown Kalamazoo.
Working alongside the broader Greenleaf Hospitality Group marketing team, this individual will collaborate with promoters, community organizations, agency partners, and media partners to develop and execute integrated marketing campaigns, maximize advertising opportunities through paid and trade partnerships, and drive audience growth through innovative promotional strategies. As the venue opens, this role will transition into leading the ongoing marketing of the Kalamazoo Event Center's entertainment programming while supporting enterprise initiatives that strengthen the Greenleaf Hospitality Group brand through cross-promotional opportunities and shared storytelling.
What You'll Be Doing
May include, but not be limited to:
  • Develop and execute integrated marketing campaigns for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center.
  • Manage the media and promotional execution of those campaigns, including advertising placements, media buys, promotional partnerships, and paid and trade opportunities across digital and traditional channels to maximize reach, ticket sales, and return on investment.
  • Serve as a key member of the venue's opening team, activating pre-opening marketing plans, audience development initiatives, and launch campaigns leading up to the Fall 2027 opening.
  • Build and maintain strong relationships with building tenants, promoters, touring partners, artist representatives, media partners, community organizations, tourism stakeholders, and strategic business partners.
  • Assist in annual marketing planning, campaign strategy, event marketing calendars, budget management, and performance reporting for assigned entertainment and community programming.
  • Oversee the development of creative assets including advertising, digital content, video, signage, email campaigns, social media, and promotional materials while ensuring brand consistency.
  • Collaborate closely with booking, ticketing, sponsorship, premium sales, guest experience, operations, and leadership to ensure seamless execution of event marketing plans.
  • Collaborate with members of the Greenleaf Hospitality Group marketing team on enterprise campaigns and cross-promotional opportunities that support entertainment programming and elevate awareness of the Kalamazoo Event Center.
  • Identify opportunities to leverage concerts, special events, and entertainment programming to strengthen awareness of both the Kalamazoo Event Center and Greenleaf Hospitality Group.
  • Identify new audience development opportunities through community partnerships, grassroots initiatives, influencer collaborations, tourism partnerships, and regional outreach.
  • Analyze campaign performance, ticket sales trends, customer insights, and market data to optimize marketing investments, drive attendance, and support revenue growth.
  • Opportunity to supervise interns and future marketing team members as Greenleaf Hospitality Group and the Kalamazoo Event Center continues to grow.
  • Represent the Kalamazoo Event Center and Greenleaf Hospitality Group at community events, promoter meetings, and business development opportunities as needed.
What We're Looking For
  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field (or equivalent experience).
  • 6-8+ years of progressive marketing experience within live entertainment, sports, hospitality, tourism, destination marketing, or venue marketing.
  • Demonstrated success leading integrated marketing campaigns from strategy through execution with measurable business results.
  • Experience managing advertising budgets, media planning, agency relationships, and paid media campaigns.
  • Strong strategic thinking with the ability to balance long-term planning with day-to-day execution.
  • Excellent project management and organizational skills with the ability to lead multiple high-profile initiatives simultaneously.
  • Outstanding written, verbal, and presentation skills.
  • Proven ability to build trusted relationships with executive leadership, promoters, media partners, agencies, sponsors, community organizations, and other key stakeholders.
  • Strong understanding of digital marketing, CRM, social media, email marketing, paid media, website management, marketing analytics, and audience development strategies.
  • Self-motivated, collaborative, and comfortable working in a fast-paced environment with evolving priorities.
  • Willingness to work evenings, weekends, and holidays in support of events and venue activities.
Preferred Qualifications
  • Experience marketing concerts, festivals, performing arts, sports, or other live entertainment properties.
  • Experience working directly with promoters, touring productions, artist management, or ticketing platforms.
  • Experience launching a new venue, destination, entertainment property, or major brand initiative.
  • Experience negotiating advertising partnerships, media trade agreements, and promotional collaborations.
  • Familiarity with venue operations and the live entertainment industry.
  • Experience working with agencies, creative partners, or cross-functional marketing teams.

Why Join the Team?
Few marketers have the opportunity to launch an entertainment venue from the ground up. As part of the opening team, you'll help define how the Kalamazoo Event Center is introduced to the community, shape its brand, and create the campaigns that establish it as one of the Midwest's premier destinations for sports, entertainment, and community events.
You'll also have the opportunity to contribute to the continued growth of Greenleaf Hospitality Group, helping connect one of the region's most transformative developments with a portfolio of hospitality, dining, sports, and entertainment brands that have been creating memorable experiences in Southwest Michigan for decades.
About Greenleaf Hospitality Group
Greenleaf Hospitality Group (GHG) is a locally owned company committed to creating exceptional experiences in dining, lodging, sports, and entertainment in Kalamazoo, Michigan. For more than 25 years, GHG has welcomed over 33 million guests and grown to include 12 unique brands, including the Radisson Plaza Hotel & Suites, Burdick's Bar & Grill, Brick + Brine, Wings Event Center, Kalamazoo Country Club, and the upcoming Kalamazoo Event Center.
With a team of more than 900 hospitality professionals, GHG continues to foster community connections through innovative, guest-obsessed hospitality. As the operator of the Kalamazoo Event Center, Greenleaf Hospitality Group is helping shape the future of live entertainment and community experiences in Southwest Michigan.

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