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Destination Marketing Jobs (NOW HIRING)

Addison Group

Integrated Account Director

Chicago, IL · On-site

$100K - $120K/yr

Destination marketing experience Day to Day (Tasks & Responsibilities): Serve as primary client lead for media and brand/creative programs, lead campaign planning and execution, own internal and ...

Zartico, Inc.

Account Executive, Sales

Identify, prospect, and close new business opportunities with Destination Marketing Organizations, sports, and entertainment organizations. * Work in partnership with CSMs to ensure client ...

Benchmark

Cultivate strong relationships within the Tampa Bay community, including local corporations, destination marketing organizations, airport-related businesses, and area attractions. * Prepare and ...

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How much do destination marketing jobs pay per year?

As of Jun 14, 2026, the average yearly pay for destination marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is the highest paid position in marketing?

In marketing, the highest paid positions are typically Chief Marketing Officer (CMO) or Vice President of Marketing, responsible for overall strategy and brand management. These roles often require extensive experience, leadership skills, and a strong understanding of market trends, with salaries reflecting their seniority and impact on company revenue.

What does destination marketing mean?

Destination marketing is the practice of promoting a specific location, such as a city or region, to attract visitors and boost tourism. Professionals in this field develop campaigns, manage branding, and collaborate with local businesses to enhance the destination's appeal and economic growth.

What are the key skills and qualifications needed to thrive in the Destination Marketing position, and why are they important?

Success in Destination Marketing requires expertise in market research, digital marketing strategies, and data analysis, often supported by a degree in marketing, tourism, or a related field. Familiarity with content management systems, analytics platforms like Google Analytics, and social media advertising tools is highly beneficial. Strong communication, creativity, and relationship-building skills help professionals engage target audiences and collaborate with stakeholders. These competencies are crucial for effectively promoting destinations, increasing visitor numbers, and maximizing the impact of marketing campaigns.

What is the best paid job in tourism?

In destination marketing, executive roles such as Director of Tourism or Chief Marketing Officer tend to be among the highest paid, often earning six-figure salaries. These positions require strong leadership, strategic planning skills, and experience in marketing or hospitality industries.

What is a Destination Marketing job?

A Destination Marketing job involves promoting a location, such as a city, region, or country, to attract visitors, tourists, and businesses. Professionals in this role develop marketing campaigns, manage digital and traditional advertising, collaborate with local businesses, and enhance the destination’s brand. They often work for tourism boards, convention bureaus, or marketing agencies to increase tourism, drive economic growth, and improve the destination’s appeal.

What are typical daily or weekly responsibilities for someone working in Destination Marketing?

Professionals in Destination Marketing commonly spend their days developing promotional campaigns, analyzing market trends, and creating engaging content for digital and print platforms. They collaborate closely with local businesses, tourism boards, and event organizers to coordinate marketing initiatives and partnerships. Regular responsibilities also include monitoring campaign performance metrics, managing social media accounts, and attending industry networking events or trade shows. This dynamic role requires balancing creative activities with data-driven decision-making to effectively attract and engage potential visitors.

What does a destination marketer do?

A destination marketer promotes a specific location to attract visitors, businesses, and events. They develop marketing campaigns, manage advertising efforts, and collaborate with local stakeholders to enhance the destination's appeal, often using tools like social media and analytics to measure success.
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What cities are hiring for Destination Marketing jobs? Cities with the most Destination Marketing job openings:
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Destination Marketing jobs near you
Infographic showing various Destination Marketing job openings in the United States as of June 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Senior Vice President of Marketing and Communications

Cabarrus County Convention and Visitors Bureau

Concord, NC • On-site, Remote

Full-time

Medical, Retirement, PTO

Posted 11 days ago

Job description

CABARRUS COUNTY CONVENTION AND VISITORS BUREAU


Senior Vice President of Marketing and Communications


JOB CATEGORY: Marketing

REPORTS TO: President & CEO

LOCATION: Concord, North Carolina

Halfway between the state's stunning Blue Ridge Mountains and famed coastline, Cabarrus County is located in south-central North Carolina in the vibrant Piedmont region. Just 20 minutes north of Uptown Charlotte, the area encompasses five unique communities that make Cabarrus County a five-star destination: the cities of Concord and Kannapolis, and towns of Harrisburg, Midland and Mount Pleasant.


SUMMARY:

The Senior Vice President of Marketing & Communications is responsible for leading the strategic development, implementation, and oversight of all marketing, branding, communications, and promotional initiatives for the Cabarrus County Convention and Visitors Bureau (CVB). This leadership position plays a critical role in driving visitation, enhancing destination awareness, increasing visitor spending, and positioning Cabarrus County as a premier travel and tourism destination.


WHY YOU'LL LOVE THIS POSITION:

The position works closely with community partners, hospitality stakeholders, local government officials, tourism industry leaders, and agencies to showcase Cabarrus County as a premier motorsports and entertainment destination with shopping, family-friendly attractions, outdoor adventures, charming downtowns, and more.

DUTIES AND RESPONSIBILITIES:

  • Develop and implement marketing strategies that effectively markets Cabarrus County as a leisure destination and advocates the importance of tourism for the local economy.
  • Develop the annual marketing plan, which includes advertising, communications and public relations, digital media, collateral materials, website development and enhancement and social media opportunities.
  • Develop and implement communications and media strategies that successfully deliver information and key messages to target audiences.
  • Serve as the primary steward of the Explore Cabarrus destination brand and ensure consistency across all marketing and communications channels.
  • Establish and maintain marketing agency efforts to include selection and review of creative, paid media, and public relations agencies.
  • Analyze campaign performance, visitor data, market research, and tourism analytics to optimize marketing effectiveness and ROI.
  • Works with Senior Vice President of Sales and Services to develop strategies to market Cabarrus County to group meeting planners and rights holders.
  • Builds monthly marketing reports and makes monthly presentations to the Convention and Visitors Bureau Board of Directors on the Bureau's marketing and communications strategies and activities.
  • Make presentations to local elected officials during municipal meetings as well as partners and stakeholders during partner events.
  • Responsible for overseeing a three-person marketing team including selection, onboarding, development, priorities, and workflows.
  • Attend conferences on a regional, state, and national level to maintain knowledge on latest tourism and hospitality trends.
  • Serve on tourism related committees on a regional, state, and national level to expand overall tourism impact.
  • Work within the Bureau's strategic plan to direct the improvement of the visitor experience through the enhancement of the destination product.
  • Develop the Bureau's annual report to showcase the impact of tourism to elected officials, stakeholders, and media.
  • Develop and manage departmental budgets and ensure responsible stewardship of marketing investments.
  • Attend and work all Bureau sponsored events to include all motorsports events.
  • Attend and participate with local community events to include festivals and other tourism related gatherings.
  • Performs other related duties as assigned by the President/CEO.


REQUIREMENTS:

  • Bachelor's degree in marketing, communications, public relations, tourism, hospitality management, business administration, or an equivalent combination of education, training and expertise.
  • Demonstrated leadership experience (minimum five to eight years) within a destination marketing organization, convention and visitors bureau, or related hospitality and tourism sector required.
  • Experience must include strategic planning, marketing development, communications and management.
  • Willingness and ability to work weekends and evenings and be accessible to staff, agencies, clients and constituents while off duty as needed.
  • Possess excellent written, oral, grammatical and communication skills.
  • Experience with digital marketing platforms, analytics tools, CRM systems, and social media strategy.
  • Passion for tourism, hospitality, and community promotion.
  • Innovative mindset with the ability to adapt to changing market conditions and consumer behaviors.
  • Some travel is required.
  • This position is fully in-office and is not eligible for remote or hybrid work arrangements.


MORE REASONS TO LOVE THIS POSITION:

  • The Cabarrus County Convention and Visitors Bureau offers an excellent benefits package that includes a defined pension plan, 401k, 100% paid employee-only health insurance coverage, and generous amounts of paid leave and holiday time.

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