Destination Marketing Jobs (NOW HIRING)

Introduction
The Wisconsin Department of Tourism (WDT) promotes and elevates the state's brand through effective marketing to drive economic impact for all Wisconsinites. We are the proud home of Travel Wisconsin , the official destination marketing organization for the State of Wisconsin and the Office of Outdoor Recreation, the official destination marketing organization for the State of Wisconsin and the Office of Outdoor Recreation.
Travel Wisconsin inspires travelers to experience Wisconsin and make lasting memories in our beautiful state. Wisconsin's natural beauty, incredible culinary scene, spirited events, cultural offerings, and vibrant tourism businesses make this state a wonderful place to visit, live and work. Our team at Travel Wisconsin showcases this every day, marketing the state as a premier travel destination to consumers while driving economic impact to Wisconsin's 72 counties and 11 tribal nations.
The Office of Outdoor Recreation unites Wisconsin's diverse outdoor industry stakeholders including businesses such as gear manufacturers, retailers or guides, as well as nonprofits, land managers and communities. The Office provides support and resources to strengthen the industry and position Wisconsin as a top outdoor recreation destination. The Wisconsin Office of Outdoor Recreation grows the industry to ensure the economic health and overall well-being of the state and its residents.
Our team is passionate about our mission, and we approach our fast-paced work with a commitment to constant improvement and learning, grounded in our values of collaboration, excellence, balance, authenticity and fun.
Position Summary
Under the general direction of the Department of Tourism Communications Officer, this position will execute and coordinate marketing content and collateral materials to support the Department's overall strategic plan. This includes managing an integrated content calendar for Department-wide industry-facing messaging, as well as consumer-facing marketing communications and content, including serving as a contact for national and international media and several other internal and external stakeholders.
This position also plays a critical role in marketing content for the Office of the Secretary and other bureaus, including creating, editing and distributing marketing communications materials. It requires the ability to integrate marketing and branding initiatives into various marketing content, as well as demonstrating strategic thinking and application of insights to execute programs that meet goals and drive growth.
For more information, please view the complete Senior Marketing Communications Manager position description.
Salary Information
This position is in schedule-range 07-03 (Marketing Specialist-Senior) with an hourly salary of $35.00-$45.00 per hour, plus excellent benefits. Pay for current state employees will be set in accordance with the Wisconsin State Compensation Plan. A 12- month probationary period is required. This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).
Our competitive benefits package features:

• State Employee & Retiree Health Plan including health, dental and wellness benefits, and supplemental Vision Insurance, Accidental Death & Dismemberment, Long-Term Care Insurance and Pre-Tax Savings Accounts (for health, dental, vision, day care and commuter expenses).
• WRS Retirement Benefit pension plan that is intended to provide you with a lifetime retirement payment. It offers an employer match and lifetime retirement payment, plus an optional tax advantaged 457 retirement savings plan .
• Substantial leave time including at least 3.5 weeks of vacation to start, 9 paid holidays and ample accrued sick time that rolls over each year.
• Accumulated Sick Leave which allows retirees to convert unused sick leave into credits to help pay for health insurance premiums.
• Disability Benefits to cover the possibility of becoming disabled while working for a WRS employer making you eligible to receive disability benefits that will give you income for the time you are unable to return to work.
• An Income Continuation Insurance that replaces a portion of your income if you are unable to work because of sickness or injury (both short and long term).
• Group Life Insurance providing life insurance coverage up to five times your annual earnings and covers death and dismemberment.
• Well Wisconsin Wellness Program with tools and resources to help set health and well-being goals, track progress, stay motivated, and earn incentives.
• A free and confidential employee assistance program that offers employees and their immediate family dependents a variety of tools, resources, and professional consultation services to support their health, goals, and overall well-being.

In addition to our generous employee benefits, we strive for inclusivity and celebrate different religious holidays and cultural observances and provide flexibility for utilizing paid time off for such celebrations.
Job Details
Due to the nature of the position, Tourism will conduct background checks on applicants prior to selection. Tourism does not sponsor work visas. All persons hired will be required to verify identity and eligibility to work in the United States, and to complete the required employment eligibility form.
All employees are expected to live and work in Wisconsin. This position is headquartered at Travel Wisconsin's office in Madison, WI (3319 West Beltline Highway, Madison, WI 53708) and will be required to come into the office a minimum of four days per month and provide office schedule coverage in accordance with the Wisconsin Department of Tourism hybrid work policy. This schedule may change based on operational needs and organizational requirements. Employees will be required to come into the office for in person collaboration meetings occurring every other month. Employees will be required to report to the Madison office on their first day of employment.
Qualifications
It is critically important that your application materials clearly describe your experience related to the stated job qualifications.
Qualified applicants will have professional experience with each of the following:

• Directing and implementing marketing strategies, including content development and brand style guide application
• Developing email marketing campaigns, collateral materials, interview talking points, presentations and video content
• Public relations, general editing, building media/FAM tour itineraries and AP Style
• Utilizing website content management systems and writing web copy
• Experience in the travel and tourism industry.

In addition, well-qualified applicants will have professional experience with one or more of the following:

• Measuring and evaluating engagement and effectiveness of marketing content and communications campaigns
• Leading FAM trips and serving as a spokesperson
• Drafting materials and executing the process for annual and economic
  impact reports, including communication with stakeholders and media.
• Social media content creation and content calendar management

How To Apply
Apply online! To apply, click "Apply for Job" to start the application process. Then, you will access your existing account or to create a new account if you don't have an account. Once you are logged in, click "Apply for Job." Follow the steps outlined in the application process and submit your application. Please visit the Frequently Asked Questions section for general wisc.jobs user information and technical assistance.
Your letter of qualifications and resume are very important parts of your application and are used during our evaluation process to determine your qualifications as they relate to the job. Please review instructions on developing your resume and letter of qualifications .
Your cover letter is limited to a maximum of two (2) typed pages, single-spaced, no smaller than 10-point font, with 1-inch margins. Resumes should be limited to no more than two (2) pages (no format requirements). Pages more than the specified limits may not be evaluated. References are not necessary at this stage of the process.
Submitted materials will be evaluated and the most qualified applicants will be invited to participate in the next step of the hiring process for available vacancies.
Permanent classified state employees who are eligible for consideration (transfer or voluntary demotion) should complete the application process as described above by the stated deadline.
The State of Wisconsin is committed to providing opportunities to all applicants from all backgrounds. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Any applicants and employees with a disability may request reasonable accommodations.
The State of Wisconsin offers a special program for qualified veterans with a 30% or greater service-connected disability. If you are a qualified veteran, please visit the Veterans Employment page for application instructions to be considered for the Veterans Non-Competitive Appointment (VNCA) program.
Questions can be directed to Pilar Blomquist at Pilare.blomquist@wisconsin.gov .
Deadline to Apply
Applicant materials are due by 11:59pm on Wednesday, August 12, 2026.