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Demand Side Platform Jobs (NOW HIRING)

Zeta Global

Principal AI/ML Engineer - AdTech

You will set technical direction for integrating AI/ML into our Demand-Side Platform and broader ad tech stack. * ML System Design: Architect and evolve the end-to-end machine learning pipeline ...

Cox Automotive

Software Engineer I

Doraville, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Decatur, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Marietta, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Fairburn, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Decatur, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Austin, TX · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Pine Lake, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Peachtree Corners, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

West Lake Hills, TX · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

The Hills, TX · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Saransh Inc

Senior Frontend Developer

Manhattan, NY · On-site

$114K - $133K/yr

Demand-Side Platforms (DSPs) * Supply-Side Platforms (SSPs) * Campaign Management Platforms * Audience Targeting Systems * Advertising Analytics & Reporting

Cox Automotive

Software Engineer I

Lithia Springs, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Decatur, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Webberville, TX · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Stone Mountain, GA · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

Cox Automotive

Software Engineer I

Jonestown, TX · On-site

$74K - $111K/yr

Our Demand Side Platform team operates at the intersection of high-throughput data systems, real-time decisioning, and cloud infrastructure. We are a collaborative team that values engineering craft ...

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All JobsDemand Side Platform Jobs

Demand Side Platform information

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$101.5K

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How much do demand side platform jobs pay per year?

As of Jul 16, 2026, the average yearly pay for demand side platform in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What does a demand-side platform do?

A demand-side platform (DSP) is a digital advertising technology that allows advertisers to buy and manage ad inventory across multiple ad exchanges through a single interface. It automates the process of real-time bidding (RTB) to target specific audiences, optimize ad campaigns, and improve ad performance. Working with data analysts and using tools like programmatic advertising platforms are common aspects of the role.

What job is most in demand right now?

Demand Side Platform specialists are currently in high demand due to the growth of digital advertising and programmatic media buying. These roles often require skills in data analysis, ad tech tools, and understanding of digital marketing strategies. Professionals with experience in demand-side platforms and related technologies are sought after across various industries.

What is the best demand-side platform?

A demand-side platform (DSP) is a software platform used by digital advertisers to buy ad impressions across multiple exchanges through real-time bidding. The best DSP depends on specific campaign needs, budget, and targeting options, with popular options including The Trade Desk, MediaMath, and Adobe Advertising Cloud, which offer advanced targeting, analytics, and integrations. Evaluating features, user interface, and support is essential for selecting the right platform for your advertising goals.

What are some of the daily responsibilities in a Demand Side Platform (DSP) role?

In a DSP role, you’ll typically be responsible for setting up, optimizing, and monitoring programmatic advertising campaigns through self-serve platforms. Daily tasks often include analyzing performance metrics, adjusting targeting parameters, allocating budgets, and troubleshooting delivery issues to maximize ROI. You may also collaborate closely with account managers, creative teams, and data analysts to ensure campaign strategies align with client goals. The role requires staying up-to-date on industry best practices and platform updates, and regularly reporting on performance to both internal and external stakeholders. This dynamic environment offers valuable experience in digital marketing and data-driven decision-making.

What are the key skills and qualifications needed to thrive in the Demand Side Platform position, and why are they important?

To thrive in a Demand Side Platform (DSP) role, you need strong analytical abilities, a solid understanding of digital advertising, and experience in programmatic media buying, often supported by a degree in marketing, business, or a related field. Proficiency with DSP technologies such as The Trade Desk, Google DV360, or MediaMath, as well as familiarity with analytics tools and digital campaign management platforms, is crucial. Exceptional organizational skills, attention to detail, and effective communication help professionals excel when managing large-scale campaigns and collaborating with clients or other teams. These skills are essential for optimizing performance, ensuring campaign delivery, and achieving business objectives in a fast-paced ad tech environment.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as Demand Side Platform (DSP) managers, programmatic advertising directors, and senior digital media strategists often earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, proficiency with ad tech tools, and often a background in marketing, data analysis, or computer science.

What is a Demand Side Platform job?

A Demand Side Platform (DSP) job typically involves managing and optimizing digital advertising campaigns using automated software. Professionals in this role work with advertisers to purchase ad inventory in real-time through programmatic bidding. Responsibilities may include campaign setup, performance analysis, audience targeting, and budget management. Strong analytical skills and familiarity with digital marketing tools are essential. This role is common in ad tech companies, agencies, and brands focused on data-driven advertising.

More about Demand Side Platform jobs
What cities are hiring for Demand Side Platform jobs? Cities with the most Demand Side Platform job openings:
What are the most commonly searched types of Demand Side Platform jobs? The most popular types of Demand Side Platform jobs are:
What states have the most Demand Side Platform jobs? States with the most job openings for Demand Side Platform jobs include:
What job categories do people searching Demand Side Platform jobs look for? The top searched job categories for Demand Side Platform jobs are:
Demand Side Platform jobs near you
Infographic showing various Demand Side Platform job openings in the United States as of July 2026, with employment types broken down into 61% Full Time, 35% Part Time, and 4% Contract. Highlights an 69% Physical, 1% Hybrid, and 30% Remote job distribution, with an average salary of $101,463 per year, or $48.8 per hour.
Principal AI/ML Engineer - AdTech

Principal AI/ML Engineer - AdTech

Zeta Global

Remote

Full-time

Medical, Dental, Vision, PTO

Posted 18 days ago

Job description

WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform - powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Role Description
As a Principal AI/ML Engineer in our AdTech team, you will be a key individual contributor driving the development of advanced machine learning models and AI-driven features for our advertising platform. You will design, build, and deploy ML solutions for campaign optimization, user personalization, and creative content generation, operating at large scale and low latency to handle billions of ad events per day. This role requires deep expertise in machine learning techniques and the programmatic advertising ecosystem (e.g., real-time bidding and digital marketing data). You will work closely with engineering, product, and data science teams to ensure our ML systems are highly performant, scalable, and reliable. You will also spearhead innovation by leveraging large language models (LLMs) and intelligent agent architectures to create new capabilities that automate and enhance advertising campaigns.
Key Responsibilities
  • Machine Learning Leadership: Lead the design and implementation of scalable, high-performance, and resilient ML solutions for AdTech use cases. You will set technical direction for integrating AI/ML into our Demand-Side Platform and broader ad tech stack.
  • ML System Design: Architect and evolve the end-to-end machine learning pipeline - from data ingestion and training to real-time inference, for our real-time bidding, targeting, and optimization algorithms. Ensure that models seamlessly integrate with our ad serving architecture and handle low-latency, high-throughput requirements.
  • Technical Strategy: Define the technical roadmap and vision for AI/ML in our platform, evaluating new tools and techniques (including the latest in deep learning and LLMs) and making strategic build-vs-buy decisions. Continuously assess emerging technologies to keep our AdTech capabilities on the cutting edge.
  • AI & Agentic Applications: Develop intelligent systems using AI agents and agentic workflows to automate and optimize end-to-end campaign processes. Leverage LLMs and generative AI to enable autonomous campaign management tasks such as audience segmentation, dynamic bid adjustments, and creative asset generation.
  • Cross-Functional Collaboration: Partner with engineering, product, and data science teams to translate marketing objectives into ML-driven solutions. Work closely with stakeholders to deliver innovative features - including those powered by Large Language Models (LLMs), that enhance our advertising products.
  • Performance & Reliability: Ensure system robustness and stability for ML services in a high-concurrency, low-latency environment. Optimize algorithms and infrastructure for speed and scalability, and implement monitoring to maintain model performance and uptime in production.
  • Mentorship & Best Practices: Provide technical guidance and mentorship to other engineers and data scientists, fostering a culture of excellence in engineering and ML best practices. Review code and models, share knowledge, and champion continuous improvement across teams.

Required Qualifications
  • 10+ years of experience in software engineering or data science, with at least 3-5 years in a principal engineer or lead ML role (preferably in the AdTech/MarTech industry).
  • Proven experience designing and building high-throughput, low-latency distributed systems or data pipelines for large-scale applications.
  • Deep expertise in the programmatic advertising ecosystem, including Demand-Side Platforms (DSPs), real-time bidding (RTB), Supply-Side Platforms (SSPs), and ad exchanges.
  • Proficiency in programming languages such as Java, Go, and Python for building both data-intensive backend services and ML tools.
  • Hands-on experience with machine learning frameworks and libraries, especially PyTorch or TensorFlow, for developing and training models.
  • Strong experience with big data and streaming frameworks (e.g., Apache Spark, Kafka, Hadoop) for processing and analyzing large datasets.
  • Expertise with cloud platforms (preferably AWS) and related services for scalable ML model deployment and data storage.
  • Experience with various data stores, including both SQL and NoSQL databases (e.g., MySQL/PostgreSQL, Cassandra, DynamoDB, Redis).
  • Familiarity with containerization and orchestration technologies (Docker, Kubernetes) for deploying and managing services at scale.
  • Excellent communication, presentation, and interpersonal skills, with ability to convey complex ML concepts to technical and non-technical stakeholders.

Preferred Qualifications
  • Experience with Large Language Models (LLMs) and generative AI applied to advertising, for example, using AI to generate ad copy, optimize creative content, or personalize messaging.
  • Experience designing and implementing agentic workflows that enable autonomous decision-making and real-time optimization in marketing campaigns.
  • Experience with machine learning model serving and optimization for real-time inference applications (latency-critical environments).
  • Familiarity with modern data lake and table formats (e.g., Apache Iceberg, Apache Hudi) for managing large-scale analytical datasets.
  • Knowledge of microservices architecture and event-driven design patterns in distributed systems.
  • A track record of contributions to open-source projects or speaking at industry conferences, demonstrating thought leadership in AI/ML.

BENEFITS & PERKS
  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE
The salary range for this role is $300,000 - $400,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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