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Demand Generation Jobs in Portland, OR (NOW HIRING)

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content ...

This role will also oversee demand generation campaign operations and cross-functional launch coordination to ensure marketing programs are efficient, measurable, and continuously optimized. The ...

This role will also oversee demand generation campaign operations and cross-functional launch coordination to ensure marketing programs are efficient, measurable, and continuously optimized. The ...

Own demand generation across social media, performance media, SEO/SEM, affiliate marketing, influencer programs, and emerging channels * Balance short-term performance goals with long-term brand ...

Own demand generation across social media, performance media, SEO/SEM, affiliate marketing, influencer programs, and emerging channels * Balance short-term performance goals with long-term brand ...

Revenue & Demand Generation ● Own pipeline generation targets and marketing's contribution to company revenue. ● Partner closely with Sales and Revenue Operations to optimize funnel performance ...

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Demand Generation information

See Portland, OR salary details

$30.2K

$70.3K

$123K

How much do demand generation jobs pay per year?

As of Sep 4, 2026, the average yearly pay for demand generation in Portland, OR is $70,279.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,400.00 and $88,000.00 per year, depending on experience, location, and employer.

What is demand generation?

A Demand Generation job focuses on creating awareness and interest in a company's products or services to drive qualified leads and revenue. Professionals in this role develop and execute marketing campaigns, optimize lead generation funnels, and align strategies with sales teams. They use various channels like email, content marketing, paid advertising, and SEO to attract and nurture potential customers. The goal is to generate high-quality prospects that convert into loyal customers, supporting overall business growth.

What does a typical day look like for someone working in demand generation?

A typical day for a Demand Generation professional involves planning and executing marketing campaigns, analyzing campaign performance data, and collaborating closely with sales, content, and product teams. You might spend time developing email campaigns, managing social media advertising, optimizing landing pages, or overseeing events and webinars to attract new leads. Regular meetings are common to align efforts with broader marketing and sales goals and to adjust strategies based on real-time metrics. The role is dynamic, requiring a balance of creative thinking and analytical skills, and provides ample opportunities to see the direct impact of your work on the company's growth.

What are the key skills and qualifications needed to thrive in demand generation, and why are they important?

To thrive as a Demand Generation professional, you need a solid understanding of digital marketing, lead generation strategies, data analysis, and campaign management, often supported by a degree in marketing or a related field. Familiarity with marketing automation platforms (such as HubSpot, Marketo, or Pardot), CRM systems, and certifications in digital marketing tools is highly beneficial. Strong project management, analytical thinking, and communication skills set top performers apart in this role. These competencies are crucial for designing and executing effective campaigns that drive high-quality leads and contribute to business growth.

What is an example of demand generation?

Demand generation is a demand generation specialist's role in creating awareness and interest in a company's products or services through marketing strategies such as content marketing, email campaigns, social media, and events. An example includes launching a targeted email campaign to nurture leads and increase product inquiries. These activities aim to generate qualified leads and support sales growth.

What are the most commonly searched types of Demand Generation jobs in Portland, OR?

The most popular types of Demand Generation jobs in Portland, OR are:

What are popular job titles related to Demand Generation jobs in Portland, OR?

For Demand Generation jobs in Portland, OR, the most frequently searched job titles are:

What job categories do people searching Demand Generation jobs in Portland, OR look for?

The top searched job categories for Demand Generation jobs in Portland, OR are:

What cities near Portland, OR are hiring for Demand Generation jobs?

Cities near Portland, OR with the most Demand Generation job openings:

Infographic showing various Demand Generation job openings in Portland, OR as of August 2026, with employment types broken down into 67% Full Time, 30% Part Time, and 3% Contract. Highlights an 69% Physical, 3% Hybrid, and 28% Remote job distribution, with an average salary of $70,279 per year, or $33.8 per hour.

Senior Program Manager, Demand Generation

Relativity

Portland, OR • On-site

$128K - $192K/yr

Other

Re-posted 24 days ago


Key responsibilities

  • Own and optimize demand generation strategies and campaigns across multiple channels to drive trials and demo requests.

  • Manage website content, SEO, and editorial operations to support marketing goals and visibility programs.

  • Oversee CRM and email marketing workflows, partner with sales and customer success teams, and analyze data to inform marketing investments.


Job description

Posting Type

Hybrid

Job Overview

Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, with two products: Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in-house legal teams and transactional attorneys.
This role owns all inbound demand generation and marketing-led outbound for both products, driving free trials and demo requests across the full funnel. In the near-term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.
This is a high-autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.

Job Description and Requirements

Role Responsibilities

Demand Generation and Pipeline

  • Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV

  • Own andoptimizepaid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI

  • Adviseleadership on funnel health, channel ROI, and investment prioritization

  • Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting

Website, Content, and SEO

  • Own ourWebflowsite: strategy, page edits, CMS updates, and new page launches

  • Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program

  • Run editorial operations for two founderSubstacksand bi-weekly newsletters

  • Oversee contractors for SEO/AEO execution and social content production

CRM, Email, and Lifecycle

  • Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow

  • Design and build onboarding, nurture, sales, and marketing email sequences across both products

  • Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications

Analytics, Attribution, and Operations

  • Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes

  • Translate data fromBigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership

  • Own the fullmartechstack and build AI workflows and automations across your workflow

What We Are Looking For

  • 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company

  • Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution

  • Hands-on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level

  • Strong HubSpotproficiencyacross sequences, workflows, lifecycle management, and reporting

  • Experience designing and executing SEO or content programs with measurable pipeline impact

  • Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data fromBigQuery, Looker, HubSpot, GA4, and spreadsheets into investment recommendations

  • AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to

  • Strong written communication: you write copy, briefs, and strategic recommendations regularly and well

Preferred Qualifications

  • Experience with AEO, LLM citation optimization, or AI-driven search visibility programs

  • Familiarity withBigQueryor data warehouse tools for marketing attribution

  • Experience inlegaltech, legal operations, or selling to law firms or in-house legal teams

  • Experience building and owning amartechstack from the ground up

Relativity is committed to competitive, fair, and equitable compensation practices.

This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.

The expected salary range for this role is between following values:

$128,000 and $192,000

The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

Required Skills:

Content Strategy, Demand Generation Strategy, HubSpot CMS, Marketing Attribution, Marketing Research Strategy, Paid Search Marketing, Sales Enablement, Search Engine Optimization (SEO)