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Demand Generation Manager Jobs in Indiana (NOW HIRING)

Toyota

Manager, Marketing Strategy

Indianapolis, IN · On-site

The Manager, Marketing Strategy leads a team of marketers responsible for identifying and ... and demand generation campaigns. * Develop competitor reporting strategies to ensure Toyota ...

Toyota

Marketing Communications Lead

Indianapolis, IN · On-site

$27K - $27K/yr

... demand generation or B2B marketing. * Proven experience leading integrated campaigns across digital, media and events. * Strong writing, storytelling and project management skills. * Ability to ...

Kattsafe

Business Development Manager (BDM)

Whitestown, IN · On-site

$90K - $125K/yr

The Business Development Manager (BDM) leads and operates Kattsafe's Business Development team ... Track record of building demand-generation processes and hitting pipeline/revenue targets through a ...

Amcor

Marketing Manager

Evansville, IN

TheMarketing Manager will develop and execute both strategic and tactical marketing programs to ... Leverage internal resources to ensure demand generation driven market projects.

Amcor plc

Marketing Manager

Evansville, IN · On-site

The Marketing Manager will be responsible for understanding current and future trends for ... Leverage internal resources to ensure demand generation driven market projects. * Collaborative ...

Flexera

Joint marketing and demand generation activities * Recruit, develop and manage strategic partner alliances, pipelines and programmes to ensure retention, growth and customer success * Evaluate ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Indiana

Demand Generation Manager information

See Indiana salary details

$36.6K

$96.5K

$136.1K

How much do demand generation manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for demand generation manager in Indiana is $96,549.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,800.00 and $114,200.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Indiana?

The most popular types of Demand Generation jobs in Indiana are:

What job categories do people searching Demand Generation Manager jobs in Indiana look for?

The top searched job categories for Demand Generation Manager jobs in Indiana are:

What cities in Indiana are hiring for Demand Generation Manager jobs?

Cities in Indiana with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Indiana as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $96,549 per year, or $46.4 per hour.

Director Generation Planning

NiSource

Merrillville, IN

Full-time

Re-posted 10 days ago

NiSource rating

8.1

Company rating: 8.1 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

29th of 53 rated energy and utility

Job description

Job Summary
The Director Generation Planning will define, own and deliver the Integrated Resource Plan (IRP) as well as support large load portfolio modeling. The Director will also provide any regulatory support to meet the needs of all stakeholders within NiSource/NIPSCO. The Director will be responsible for overseeing the technical end-to-end modelling and creation of the long-term demand and supply plans for the company ensuring all deliverables meet internal and regulatory needs and timelines. The Director will also represent and own the generation planning pillar within the larger integrated system planning ecosystem. The resource planning team provide long term demand and supply signals as well as additional market and technical support to departments including Transmission, Gas Planning, Regulatory, Regulatory Policy, Financial Planning, Accounting, Risk, Environmental, Tax, Legal, etc. as well as ad hoc requests by any other department.
Essential Functions
  • Oversee all long-term demand and generation capacity planning activities as it relatest to integrated resource planning (IRP) as well as large load deal and portfolio analytics.
  • Supervise department personnel, manage the O&M budget and communicate applicable impacts to corporate O&M/CAPEX.
  • Mentor, coach, and provide training to direct reports to ensure on-going development of the department.
  • Partner with Finance, Transmission and Gas Planning to creatively integrate generation resource planning into the larger integrated system planning ecosystem.
  • Provide and support required testimony in CPCN, IURC, or other filings to support load and energy supply needs.
  • Provide and coordinate testimony and forecasts as required to support NiSource/NIPSCO's involvement in the broader energy markets (e.g. FAC, GCA, RA, RTO, etc. - cost recovery trackers).
  • Respond to Data Requests as required pursuant to audits, regulatory proceedings, or government investigations; participate in internal and external audits as required.

    • Required Qualifications For Position
  • Bachelor's Degree in Engineering, Economics, Statistics, Data Science, Finance or a related field
  • 10+ years experience in the electric utility, gas utility or a related industry.
  • Extensive experience with load forecasting, generation resource and capacity planning, and scenario planning.
  • Experience in leading a complex department covering a multitude of market-facing, and regulatory-based processes.
  • Ability to perform duties effectively under normal, emergency, and contingency situations.
  • Knowledge of regulatory processes, rates, tariffs, State and Federal regulations, and gas operations.
  • Financially competent in the areas of general accounting, levelized cost of energy, net present value analysis.
  • Knowledge of rates, tariffs, cost allocation, and billing functions.
  • Possess an outstanding understanding of regulatory processes, bulk power generation, wholesale power markets, and renewable/thermal generation operating characteristics.
  • Working understanding of customer & market trends, capacity deal structures (self-build Vs purchase power agreements),
  • Track record of delivery robust analytical planning deliverables from data collection, modelling and scenario planning in wide and diverse stakeholder environment.

    • Preferred Additional Qualifications for Position
  • Master's Degree in Economics, Data Science or a related field

    • Physical Demands
  • Standing - Occasionally
  • Walking - Occasionally
  • Sitting - Constantly
  • Lifting - Rarely
  • Carrying - Rarely
  • Pushing - Rarely
  • Pulling - Rarely
  • Climbing - Rarely
  • Balancing - Rarely
  • Stooping - Rarely
  • Kneeling - Rarely
  • Crouching - Rarely
  • Crawling - Rarely
  • Reaching - Rarely
  • Handling - Occasionally
  • Grasping - Occasionally
  • Feeling - Rarely
  • Talking - Constantly
  • Hearing - Constantly
  • Repetitive Motions - Frequently
  • Eye/Hand/Foot Coordination - Frequently

    • The preceding description is not designed to be a complete list of all duties and responsibilities required of the position.

    As a public utility, NiSource provides essential services to customers 24/7. Emergency needs can arise at various times throughout the year, including during storm season. Employees may be required to support emergency response efforts, which could include working outside normal hours or assisting with tasks outside of typical responsibilities.


    Work Authorization

    Candidates must be legally authorized to work in the United States and must not require employer sponsorship now or in the future.


    Workplace Connection
    We value a workplace where everyone feels respected, included, and able to do their best work. We encourage open dialogue, value different perspectives, and work collaboratively with employees, customers, and partners.


    We recognize and respect the unique experiences people bring, including different backgrounds, cultures, and viewpoints. We treat others with professionalism and care, and we each play a part in creating a positive work environment.


    Veteran Hiring & Inclusion

    NiSource is proud to support veterans, transitioning service members, and military spouses. We value the leadership, teamwork, and mission-focused experience the military community brings, and we are committed to providing an inclusive workplace with opportunities for professional growth and development.


    Equal Employment Opportunity
    NiSource is committed to providing equal employment opportunities in each of its companies to all employees and applicants for employment without regard to race, color, religion, national origin or ancestry, veteran status, disability, gender, age, marital status, sexual orientation, gender identity, sex (including pregnancy, lactation, childbirth or related medical conditions), genetic information, citizenship status, or any protected group status as defined by law. Each employee is expected to abide by this principle.


    By applying, you may also be considered for other roles that match your skills and experience.


    ADA Accommodations

    If you need a reasonable accommodation to participate in any stage of the hiring process or to perform the essential functions of the position, please contact OneHR at OneHR@nisource.comor 1-888-640-3320


    Safety Statement
    Safety is a core value at NiSource. Employees are expected to follow safety requirements, report hazards, and help maintain a safe environment for themselves and their coworkers.


    E-Verify

    NiSourceparticipates in the U.S. Department of Homeland Security's E-Verify program. Please review the following notices regarding your rights and responsibilities under U.S. law.


    • E-Verify Poster(English and Spanish)
    • Right to Work Poster(English and Spanish)

    Salary Range*:

    $160,100.00 - $240,100.00

    *The salary offered to a candidate is based on several factors including but not limited to the candidate's skills, job-related knowledge, and relevant experience, as well as internal pay equity.

    Posting Start Date:

    2026-08-06

    Posting End Date (if applicable):

    2026-08-20Please note that the job posting will close on the day before the posting end date.

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