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Dealership Sales Manager Jobs in Reston, VA (NOW HIRING)

Nilfisk

Regional Sales Manager

Washington, DC

... region management position will be expected to develop and maintain a mutually beneficial ... Dealer profile updates * Performing quarterly business reviews with dealers * Weekly Sales ...

Nilfisk

Regional Sales Manager

Washington, DC

... region management position will be expected to develop and maintain a mutually beneficial ... Dealer profile updates * Performing quarterly business reviews with dealers * Weekly Sales ...

Hyundai Motor Company

Manager, District Sales

Mclean, VA · On-site

$80K - $120K/yr

Ensure dealer/district market representation standards of facility, signage, management and capital ... Conduct in-dealership sales training. * Provide merchandising and sales promotion support to ...

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Dealership Sales Manager information

What does a Dealership Sales Manager do?

A Dealership Sales Manager oversees the sales operations at a car dealership, managing the sales team, setting sales targets, and developing strategies to increase vehicle sales. They are responsible for training and motivating staff, ensuring customer satisfaction, and maintaining relationships with manufacturers and clients. Additionally, they analyze market trends, monitor inventory, and handle financial aspects such as pricing and promotions. Their ultimate goal is to maximize profitability and ensure smooth sales processes.

What does a sales manager do at a dealership?

A dealership sales manager oversees the sales team, sets sales goals, develops strategies to increase vehicle sales, and ensures customer satisfaction. They also handle staff training, monitor sales performance, and coordinate with other departments to meet dealership targets.

What is the difference between Dealership Sales Manager vs Sales Consultant?

AspectDealership Sales ManagerSales Consultant
CredentialsHigh school diploma; often some college or sales certificationsHigh school diploma; sales training often provided
Work EnvironmentOversees sales team, manages dealership sales operationsInteracts directly with customers, sells vehicles
Employer & Industry UsageUsed in automotive dealerships, retail salesUsed in automotive dealerships, retail sales

The main difference is that a Dealership Sales Manager oversees the sales team and manages sales strategies, while a Sales Consultant focuses on directly selling vehicles to customers. The manager has more responsibilities in leadership and operations, whereas the sales consultant is customer-facing and sales-driven.

How does a Dealership Sales Manager typically collaborate with other departments to achieve sales targets?

A Dealership Sales Manager often works closely with finance, service, and marketing departments to ensure a seamless customer experience and maximize sales opportunities. They coordinate with the finance team to develop competitive financing packages, collaborate with the service department on trade-ins and after-sales support, and align with marketing to implement promotions that attract new customers. This cross-functional collaboration is essential for meeting sales goals, improving customer satisfaction, and driving overall dealership profitability.

What is the highest paid position at a car dealership?

The highest paid position at a car dealership is typically the General Manager or Dealer Principal, who oversees all dealership operations and can earn six-figure salaries plus bonuses. These roles require extensive experience, leadership skills, and often involve profit-sharing or incentive programs.

How much should a sales manager be paid?

A dealership sales manager's salary typically ranges from $60,000 to $120,000 annually, depending on experience, location, and dealership size. Compensation often includes a base salary plus commissions or bonuses based on sales performance. Industry standards also consider certifications and leadership skills in setting pay levels.

How much does a car salesman make on a $30,000 car?

A dealership sales manager or car salesperson typically earns a commission based on the profit margin or a percentage of the sale price. For a $30,000 car, commissions often range from 20% to 30% of the gross profit, which can result in earnings of a few hundred to over a thousand dollars per sale, depending on the dealership's commission structure and profit margins. Additional bonuses and incentives may also apply based on sales performance.

What are the key skills and qualifications needed to thrive as a Dealership Sales Manager, and why are they important?

To thrive as a Dealership Sales Manager, you need strong sales expertise, leadership abilities, and a solid understanding of automotive industry trends, often supported by a bachelor's degree in business or a related field. Familiarity with customer relationship management (CRM) software, dealership management systems (DMS), and sales analytics tools is essential. Exceptional communication, negotiation skills, and the ability to motivate and mentor a sales team are critical soft skills for this role. These competencies drive sales performance, customer satisfaction, and effective team management in a highly competitive market.
What job categories do people searching Dealership Sales Manager jobs in Reston, VA look for? The top searched job categories for Dealership Sales Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Dealership Sales Manager jobs? Cities near Reston, VA with the most Dealership Sales Manager job openings:
Dealership Sales Manager jobs near you
Infographic showing various Dealership Sales Manager job openings in Reston, VA as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.
Sales Manager - Patriot Harley-Davidson

Sales Manager - Patriot Harley-Davidson

The Motorcycle Company

Fairfax, VA • On-site

$120K - $150K/yr

Full-time

Posted 10 days ago

Job description

Job Title: Sales Manager
Department: Motorcycle Sales
Supervisor: General Sales Manager and General Manager
Summary Description
Lead and manage employees by training and motivating all sales personnel while assisting in the oversight of the Sales Department operations. Ensure the intensity and consistency of application of the dealership process. Ensure the structure of all deals worked are in compliance with dealership policies resulting in maximizing the volume of bike sales with an emphasis on new bikes. Consistently strive to maximize front-end PUS as well as back end PUS, while delivering a high level customer experience and upholding the highest ethical standards.
Duties & Responsibilities
  • Oversee and manage all operations regarding sales of new and used vehicles.
  • Ensure that the Sales Department contributes acceptable levels of gross margin and net profits.
  • Ensure adherence to the dealership sales process and track results daily using eleads and other measures.
  • Ensure Sales Manager Check as well as subordinate checklists are completed and adhered to
  • Maintain clean, efficient facilities.
  • Ensure sales personnel are alert, well trained, motivated, and available when needed.
  • Set quotas for sales personnel in accordance to their skill levels.
  • Review eleads on a daily basis, throughout the day and use it to evaluate and train all sales personnel.
  • Oversee sales, trade-ins, and delivery of all new and used vehicles.
  • Maintain the sales history and/ or vehicle history log in accordance with dealership policy.
  • Maintain the inventory control system along with new profit objectives to eliminate the possibility of lower than anticipated profits.
  • Become familiar and efficient with all phases of the computer system required for sales management.
  • Oversee the management of new and used bike inventory in accordance with dealership policy.
  • Maintain a balanced new and used inventory in proportion to sales and projected sales.
  • Adhere to established procedures to ensure timely and proper completion of all paperwork.
  • Maintain a showroom with a variety of vehicles set-up with an appropriate variety of accessories and paint schemes, displayed in a way that draws customers.
  • Ensure that customers are greeted immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly and courteously.
  • Ensure that customers are properly qualified for needs, wants, and the ability to buy.
  • Follow the dealership sales process so that all customers receive consistent treatment when visiting our dealerships.
  • Ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
  • Ensure adherence to the to the dealership quotation methodology for vehicle sales, trade-ins, and purchases.
  • Adhere to and enforce established road test, pre-delivery inspection, and vehicle delivery policies.
  • Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to "make things right".
  • Carry out the daily Sales Manager Checklist.
  • Adhere to dealership sales and lead follow-up procedures.
  • Adhere to budgeted revenue and expense objectives.
  • Execute promotional campaigns.
  • Maintain efficiency reports on all sales personnel.
  • Update and provide reporting to the General Sales Manager and General Manager as requested.
  • Monitor and communicate monthly and annual objectives for the department in collaboration with the General Sales Manager and General Manager.
  • Attend training sessions to keep current with Sales Department issues and sales trends.
  • Establish departmental work schedule, balancing the workloads of all employees.
  • Train all sales personnel to use the dealership sales process.
  • Ensure adherence to policies and procedures for the Sales Department in concert with the General Sales Manager and the General Manager.
  • Assist the General Sales Manager with recruiting, interviewing, hiring and firing of employees.
  • Provide appropriate training for all Sales Department employees in all areas necessary to deliver results.
  • Perform other related duties as assigned or requested.

Supervisory Responsibilities
  • Establish departmental work schedule, balancing the workloads of all employees.
  • Train all sales personnel.
  • Ensure adherence to policies and procedures for the Sales Department in concert with the General Sales Manager and the General Manager.
  • Assist the General Sales Manager with recruiting, interviewing, hiring and firing of employees.
  • Provide appropriate training for all Sales Department employees in all areas necessary to deliver results.

Qualifications & Job Requirements
  • Five years' progressive experience within the Sales Department of a motor vehicle dealership or comparable experience managing a sales organization.
  • High School Diploma or equivalent degree or greater required.
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Ability to take initiative and problem solve.
  • Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  • Applicable experience in big ticket retails sales strongly preferred.
  • Passion for the motorcycling lifestyle and riding community.
  • Must have ability to relate with broad customer base.
  • Excellent verbal and written communication skills.
  • Ability to present oneself as well as the company in a professional manner.
  • Knowledge of applicable laws/policies/principles/etc.
  • Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
  • Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
  • Attention to detail.
  • Interpersonal skills and customer service skills required.
  • Approachable, likeable, and enthusiastic personality.
  • High energy level needed.
  • Be self-motivated, positive, driven and helpful.
  • Ability to handle confidential information responsibly.
  • Great customer service, excellent personal communication, and demonstrated closing skills.
  • Ability to work a flexible schedule including weekends, Holidays, and evenings.
  • Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
  • Valid driver's license and motorcycle endorsement.

Physical Demands
  • Requires the use of both hands.
  • Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
  • Requires standing and/or walking for extended periods of time.
  • Requires the ability to balance and push an 800+lb motorcycle.

Working Conditions
  • The noise level in the work environment is usually loud.
  • Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
  • Occasionally exposed to exhaust fumes or other airborne particles.
  • Frequently works near moving mechanical parts.

In addition to the outlined essential job functions, the employee is required to complete all additional tasks assigned by his/her supervisor, as the supervisor sees fit for the position. Failure to comply will result in immediate discipline at the discretion of dealership management.
I have read and understand the duties, responsibilities and qualifications of this position and acknowledge that I can perform the essential functions of the job with or without an accommodation.

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