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Dealership General Manager Jobs in Reston, VA (NOW HIRING)

Koons Lincoln of Bethesda

Sales Manager

Bethesda, MD

$85K - $150K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Working directly with the general manager on making recommendations on both short and long-range ... Work with business manager to ensure that dealership policies are understood. * Realize monthly ...

Pohanka Automotive Group

Lot Attendant

Capitol Heights, MD

$15 - $18/hr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Keeps new- and used-vehicle lots neat and orderly, moving cars as directed by the general manager and in accordance with dealership display standards. * Cleans driveway and sidewalks, removing snow ...

Pohanka Automotive Group

Lot Attendant

Capitol Heights, MD

$15 - $18/hr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

Keeps new- and used-vehicle lots neat and orderly, moving cars as directed by the general manager and in accordance with dealership display standards. * Cleans driveway and sidewalks, removing snow ...

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All JobsDealership General JobsDealership General Manager JobsDealership General Manager Jobs in Reston, VA

Dealership General Manager information

See Reston, VA salary details

$51K

$135.6K

$219.5K

How much do dealership general manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for dealership general manager in Reston, VA is $135,592.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,600.00 and $200,300.00 per year, depending on experience, location, and employer.

What are some common challenges a dealership general manager faces in balancing sales performance and customer satisfaction?

A Dealership General Manager often navigates the challenge of driving strong sales numbers while also ensuring high levels of customer satisfaction. This requires setting clear performance targets, fostering a customer-centric culture among staff, and quickly addressing any service issues that arise. Balancing these priorities involves close collaboration with sales, service, and finance teams to align goals and maintain positive customer relationships, which ultimately supports long-term business growth. Proactive communication and ongoing staff training are key strategies used to mitigate these challenges.

What are the key skills and qualifications needed to thrive as a dealership general manager?

To thrive as a Dealership General Manager, you need strong leadership, sales management, and business acumen, often supported by a degree in business or related field and significant automotive industry experience. Familiarity with dealership management systems (DMS), CRM software, and financial analysis tools is typically required. Exceptional communication, problem-solving, and team-building skills help foster a productive environment and drive customer satisfaction. These competencies are crucial for maximizing profitability, maintaining operational efficiency, and ensuring long-term dealership success.

What is the difference between Dealership General Manager vs Service Manager?

AspectDealership General ManagerService Manager
Primary FocusOverall dealership operations, sales, and profitabilityService department operations, customer satisfaction, and technician management
Required CredentialsExperience in automotive sales, management, and often a dealership-specific certificationTechnical knowledge, automotive service certifications, and management experience in service
Work EnvironmentDealerships, overseeing sales, finance, and service departmentsService department, working closely with technicians and service advisors
Industry UsageCommonly used in automotive dealerships for top management rolesUsed within service departments to manage daily operations

The Dealership General Manager oversees the entire dealership, including sales and finance, while the Service Manager focuses specifically on the service department's operations and customer satisfaction. Both roles require automotive industry experience but differ in scope and responsibilities.

What does a dealership general manager do?

Dealership general managers (GMs) oversee the operations of all the various departments within the dealership. The most common type of dealership is an automotive dealership, but other examples include those that sell RVs, boats or other outdoor vehicles, and large equipment. As a dealership general manager, you set sales goals for the sales team, create and manage the company budget, and approve contracts made in the financing department. You manage inventory, oversee vehicle acquisitions operations, and develop strategies to increase sales and profits at the dealership. General managers also hire and train new employees and establish employee compensation and benefits.

What is a dealership general manager?

A Dealership General Manager is the executive responsible for overseeing all operations of an automotive dealership. This includes managing sales, service, finance, and administrative departments to ensure profitability and customer satisfaction. They set business goals, develop strategies, supervise staff, and maintain relationships with manufacturers and customers. The general manager also monitors performance metrics and ensures that the dealership complies with industry regulations and company policies.
More about Dealership General Manager jobs
What are popular job titles related to Dealership General Manager jobs in Reston, VA? For Dealership General Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Dealership General Manager jobs in Reston, VA look for? The top searched job categories for Dealership General Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Dealership General Manager jobs? Cities near Reston, VA with the most Dealership General Manager job openings:
Dealership General Manager jobs near you
Infographic showing various Dealership General Manager job openings in Reston, VA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $135,592 per year, or $65.2 per hour.

Sales Manager

Koons Lincoln of Bethesda

Bethesda, MD

$85K - $150K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 24 days ago

Job description

Sales Manager ($85K - $150K per year)

Job description:

We are looking for an experienced Lincoln Sales Manager to join our growing sales department. Car sales experience and previous automotive sales management experience is required. Applicants must be high-energy, personable individuals with a professional appearance and strong customer relations skills. You’ll work closely with upper management as well as the sales associate to ensure the business needs are met.

WHAT WE OFFER:

  • Competitive pay
  • Variety of health insurance options and dental plan
  • Health/wellness programs
  • 401K
  • Paid time off
  • Annual off-site holiday parties
  • Monthly employee lunches

RESPONSIBILITIES:

  • Monitor and analyze salespeople's performance and assist salespeople in closing deals.
  • Supervise salespeople to enhance the image and customer satisfaction ratings of the dealership.
  • Hiring and monitoring the performance of sales consultants.
  • Meeting with vehicle sales consultants to implement objectives for achieving sales and gross profits.
  • Provide training and support to the sales staff and assist in closing deals
  • Working directly with the general manager on making recommendations on both short and long-range advertising plans, sales promotions, staffing needs, lease promotions and compensation plans.
  • Work with business manager to ensure that dealership policies are understood.
  • Realize monthly/quarterly/annual sales goals and objectives for the department.
  • Work directly with our employees and customers to develop relationships and help to enhance the sales process.
  • Build rapport with customers to establish customer network.
  • Auditing all appraisals of trade-in vehicles.
  • Manage the new vehicle inventory including ordering and dealer trades.
  • Help manage all other aspects of the sales department.
  • Know and understand the federal, state, and local laws which govern retail auto sales.
  • Desk Deals, Track Gross Logs and RDR cars.

REQUIREMENTS:

  • You MUST have a minimum of 3 years automotive sales managerial experience.
  • Minimum high school diploma or GED equivalent required.
  • Excellent communication and customer service skills.
  • Understanding inventory control.
  • Strong computer & phone skills (Internet, MS Outlook, CRM).
  • Professional, strong work ethics and must be very detail oriented.
  • Current, valid driver’s license and satisfactory Motor Vehicle Report (MVR).

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Flexible Spending Account
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance
Work Location: In person