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Dealer Relationship Manager information

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$54.5K

$66.4K

$75.5K

How much do dealer relationship manager jobs pay per year?

As of Aug 8, 2026, the average yearly pay for dealer relationship manager in the United States is $66,428.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,500.00 and $72,500.00 per year, depending on experience, location, and employer.

What is the difference between Dealer Relationship Manager vs Sales Coordinator?

AspectDealer Relationship ManagerSales Coordinator
Primary FocusBuilding and maintaining dealer relationships, ensuring dealer satisfactionSupporting sales team, coordinating sales activities and schedules
Required CredentialsExperience in dealer management, sales, or customer service; often a bachelor's degreeSales or marketing background; often an associate or bachelor's degree
Work EnvironmentOffice-based with field visits to dealersOffice setting, supporting sales teams and clients
Industry UsageCommon in automotive, machinery, and equipment sectorsUsed across various sales-driven industries

The Dealer Relationship Manager primarily focuses on managing dealer partnerships and ensuring ongoing satisfaction, while the Sales Coordinator supports sales operations and coordination. Both roles require strong communication skills and industry knowledge, but their core responsibilities differ significantly.

What skills make a successful dealer relationship manager?

To thrive as a Dealer Relationship Manager, you need strong sales acumen, relationship-building abilities, and a background in finance or business, often supported by a bachelor's degree. Familiarity with CRM software, loan origination systems, and industry-specific platforms is essential for managing dealer accounts and processing transactions. Excellent negotiation, communication, and problem-solving skills help you stand out by fostering trust and resolving issues efficiently. These skills are crucial for driving business growth, maintaining dealer satisfaction, and ensuring seamless collaboration between dealerships and financial institutions.

What does a dealer relationship manager do?

A dealer relationship manager represents an automobile wholesaler or company. As a dealer relationship manager, you cultivate good relationships with dealerships in your region or territory and promote indirect loans and other tools for buyers to finance the purchase of a vehicle. Your duties and responsibilities include maintaining good lines of communication between the manufacturer and the dealerships’ sales department and managers and assessing the sales performance of various dealerships in your territory. You report to salespeople and finance departments with information about new financial products and make sure that they comply with all company and legal regulations.

How does a dealer relationship manager typically collaborate with dealership partners to achieve sales targets?

As a Dealer Relationship Manager, you will regularly interact with dealership partners to understand their needs, provide product training, and offer guidance on financing solutions. This collaboration often involves conducting on-site visits, reviewing performance metrics, and devising tailored strategies to help dealers grow their business. Building strong, trust-based relationships is key, as you act as the main point of contact between dealers and your company, ensuring open communication and resolving any challenges that may arise. These efforts help align dealership goals with your organization's sales targets and foster long-term partnerships.

What is a dealer relationship manager?

A Dealer Relationship Manager is a professional who acts as the main point of contact between financial institutions, such as banks or auto finance companies, and vehicle dealerships. Their primary role is to build and maintain strong relationships with dealers, helping them understand and utilize the lender’s products and services. They also provide training, resolve issues, and ensure that dealerships have the support they need to facilitate vehicle financing for their customers. Dealer Relationship Managers often work to grow business volume by identifying opportunities and ensuring high levels of satisfaction among dealership partners.
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Dealer Relationship Manager jobs near you
Infographic showing various Dealer Relationship Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $66,428 per year, or $31.9 per hour.

Dealer Group Relations & Performance Manager

Stellantis

Auburn Hills, MI

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 130 frontline employees who took The Breakroom Quiz

14th of 44 rated automakers

Job description

The Dealer Group Relations & Performance Manager is responsible for managing and strengthening relationships with strategic dealer groups while driving measurable improvements in vehicle sales performance. This role serves as the primary liaison between dealer group leadership and internal corporate stakeholders, ensuring alignment on sales objectives, performance initiatives, and market strategies. The position combines relationship management, data-driven performance analysis, and executive-level coordination.

Key Responsibilities

Dealer Group Relationship Management

  • Serve as the primary point of contact for assigned dealer groups, maintaining regular engagement through scheduled check-ins, business reviews, and on-site visits.
  • Build and sustain trusted, long-term partnerships with dealer group executives and key decision-makers.
  • Act as the voice of the dealer group within the organization, ensuring feedback, concerns, and opportunities are communicated effectively.

Sales Performance Management

  • Analyze dealer group performance across key metrics (sales volume, market share, inventory turn, lead conversion, etc.) to identify trends and gaps.
  • Proactively identify opportunities to improve vehicle sales performance at both the group and individual dealer level.
  • Develop and drive execution of performance improvement plans in collaboration with dealer leadership.
  • Monitor progress against targets and provide ongoing insights and recommendations.

Strategic Opportunity Identification

  • Leverage data, market intelligence, and network insights to uncover growth opportunities across regions and dealer groups.
  • Identify best practices across high-performing groups and scale learnings across the network.
  • Support rollout of new programs, incentives, and sales initiatives to improve overall network performance.

Executive Coordination & Communication

  • Coordinate and facilitate regular meetings between dealer group leadership and senior company executives.
  • Prepare executive-level briefings, performance summaries, and strategic discussion materials.
  • Ensure alignment between dealer groups and corporate leadership on priorities, initiatives, and performance expectations.
  • Track follow-ups and action items from executive meetings to ensure accountability and execution.

Qualifications

  • Bachelor’s degree in business management, information technology, sales or similar concentration
  • 5+ years of experience in automotive sales, dealer network management, or related field.
  • Strong understanding of wholistic dealer operations, sales processes, and automotive retail dynamics.
  • Proven ability to manage senior-level dealer relationships and influence without authority.
  • Strong analytical skills with experience using performance data to drive decisions.
  • Excellent communication and presentation skills, including executive-level storytelling.
  • Ability to manage multiple stakeholders and priorities in a fast-paced environment.

Our Benefits — Designed with You in Mind

Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected.

Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans
We help you plan for the future with:

  • An employer match on contributions to your 401k, Roth, and Catch-Up plans
  • An employer contribution, even if you don’t contribute

Income Protection & Insurance Options
Benefit from included and optional disability, life, and other insurance programs — because your peace of mind matters.

Company Vehicle Lease Program
Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back
We believe in investing in your future and your passions:

  • Tuition reimbursement
  • Student loan refinancing programs
  • 18 paid volunteer hours each year to make a difference in your community

And so much more!
When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.

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