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$54.5K

$66.4K

$75.5K

How much do dealer relationship manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for dealer relationship manager in the United States is $66,428.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,500.00 and $72,500.00 per year, depending on experience, location, and employer.

What is the difference between Dealer Relationship Manager vs Sales Coordinator?

AspectDealer Relationship ManagerSales Coordinator
Primary FocusBuilding and maintaining dealer relationships, ensuring dealer satisfactionSupporting sales team, coordinating sales activities and schedules
Required CredentialsExperience in dealer management, sales, or customer service; often a bachelor's degreeSales or marketing background; often an associate or bachelor's degree
Work EnvironmentOffice-based with field visits to dealersOffice setting, supporting sales teams and clients
Industry UsageCommon in automotive, machinery, and equipment sectorsUsed across various sales-driven industries

The Dealer Relationship Manager primarily focuses on managing dealer partnerships and ensuring ongoing satisfaction, while the Sales Coordinator supports sales operations and coordination. Both roles require strong communication skills and industry knowledge, but their core responsibilities differ significantly.

What are the key skills and qualifications needed to thrive as a Dealer Relationship Manager, and why are they important?

To thrive as a Dealer Relationship Manager, you need strong sales acumen, relationship-building abilities, and a background in finance or business, often supported by a bachelor's degree. Familiarity with CRM software, loan origination systems, and industry-specific platforms is essential for managing dealer accounts and processing transactions. Excellent negotiation, communication, and problem-solving skills help you stand out by fostering trust and resolving issues efficiently. These skills are crucial for driving business growth, maintaining dealer satisfaction, and ensuring seamless collaboration between dealerships and financial institutions.

What Does a Dealer Relationship Manager Do?

A dealer relationship manager represents an automobile wholesaler or company. As a dealer relationship manager, you cultivate good relationships with dealerships in your region or territory and promote indirect loans and other tools for buyers to finance the purchase of a vehicle. Your duties and responsibilities include maintaining good lines of communication between the manufacturer and the dealerships’ sales department and managers and assessing the sales performance of various dealerships in your territory. You report to salespeople and finance departments with information about new financial products and make sure that they comply with all company and legal regulations.

How does a Dealer Relationship Manager typically collaborate with dealership partners to achieve sales targets?

As a Dealer Relationship Manager, you will regularly interact with dealership partners to understand their needs, provide product training, and offer guidance on financing solutions. This collaboration often involves conducting on-site visits, reviewing performance metrics, and devising tailored strategies to help dealers grow their business. Building strong, trust-based relationships is key, as you act as the main point of contact between dealers and your company, ensuring open communication and resolving any challenges that may arise. These efforts help align dealership goals with your organization's sales targets and foster long-term partnerships.

What is a Dealer Relationship Manager?

A Dealer Relationship Manager is a professional who acts as the main point of contact between financial institutions, such as banks or auto finance companies, and vehicle dealerships. Their primary role is to build and maintain strong relationships with dealers, helping them understand and utilize the lender’s products and services. They also provide training, resolve issues, and ensure that dealerships have the support they need to facilitate vehicle financing for their customers. Dealer Relationship Managers often work to grow business volume by identifying opportunities and ensuring high levels of satisfaction among dealership partners.
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Dealer Relationship Manager jobs near you
Dealer Relationship Manager

Dealer Relationship Manager

Georgia's Own Credit Union

Remote

Full-time

Posted yesterday

Job description

If you would enjoy working in a dynamic environment and are looking for an opportunity to become part of a stellar team of professionals dedicated to service, we invite you to apply online today.
This position offers a flexible hybrid work arrangement, allowing employees to balance in-office collaboration with the benefits of remote work. We provide the necessary tools and technology to ensure seamless productivity, whether you're working from home or the office.
SUMMARY:
The Dealer Relationship Manager is responsible for developing, managing, and growing relationships with dealers in Georgia's Own indirect lending network (Automobile, Marine and RV). This role serves as the primary liaison between the Credit Union and its dealer partners, ensuring quality loan volume, adherence to lending guidelines, and mutually beneficial performance outcomes. The Dealer Relationship Manager also actively seeks out new dealerships partners to expand Georgia's Own reach and drive strategic loan growth. A key expectation of this role is maintaining strong, professional relationships through frequent communication - both in person and by phone.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Cultivate and strengthen dealer relationships with regular dealer visits and contact via onsite visits and phone conversations
  • Proactively identify and establish relationships with new dealer partners to expand the indirect lending network (Automobile, Marine, and RV)
  • Provide training and ongoing support to dealership staff on the Credit Union's products and processes
  • Address any issues or concerns raised by dealerships, finding solutions that benefit both parties
  • Collaborate with Lending Administration to ensure credit policy alignment and loan quality
  • Work with Lending Administration for expedited loan decisions during the week and on Saturdays
  • Actively work with dealer partners and internal staff to ensure that approved loans are captured and funded according to established expectations
  • Monitor dealer performance and proactively address issues related to loan quality, funding delays, or documentation gaps
  • Drive volume growth through strategic dealer engagement while maintaining portfolio quality
  • Complete required dealer reviews and reports, constantly keeping a pulse of active dealers by utilizing tools such as Argos Risk, and promptly reporting to Management if anything changes with dealer status
  • Be the first line of defense and protect the Credit Union against industry risk such as reputational risk
  • Complete required dealer reviews and reports, constantly keeping a pulse of active dealers by utilizing tools such as Argos Risk, and promptly reporting to Management if anything changes with dealer status
  • Prepare regular reports summarizing dealer activity and identifying opportunities or concerns
  • Represent Georgia's Own at industry events and dealership-sponsored activities
  • Additional responsibilities may be assigned as needed in alignment with business needs and priorities

EDUCATIONAL AND WORK EXPERIENCE REQUIREMENTS:
  • Bachelor's degree in a business discipline or related field is preferred, but not required
  • Minimum 5 years of management or sales experience within a financial institution required, with indirect lending field preferred

ADDITIONAL/IMPORTANT SKILLSETS:
  • Must be willing and able to travel regularly within the assigned region (approximately 50 - 75% of the time)
  • Strong presence and professionalism in face-to-face interactions
  • Strong interpersonal skills to influence dealer behavior
  • Excellent verbal and written communication skills
  • Good sales skills in talking with dealers is a plus
  • Ability to work occasional Saturdays to support sales events, or promotional activities based on business needs
  • Demonstrated knowledge and practical experience in applying credit risk principles to lending recommendations
  • Understanding of financial services related products and overall financial services operations
  • Fluent in English required and Spanish preferred

PHYSICAL REQUIREMENTS:
To perform this job successfully, the employee must be able to perform each essential job duty satisfactorily. All employees must be able to communicate face to face or through technology with or without reasonable accommodation. Employee will be in an office environment (well-lighted, heated, and air-conditioned) typically stationed at a desk or table. Employee will be asked to sit and stand for various increments of time, and to lift/push up 10 lbs. Clerical office duties on various forms of technology are required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.
All positions that have lending responsibilities must comply with all requirements under the SAFE ACT, as well as the Credit Union's policies and procedures related to the SAFE ACT. This includes an obligation on the employee's part to ensure that NMLA registration pertaining to the SAFE ACT is kept current. The employee must notify the Credit Union within 30 days of any changes that need to be reflected on the NMLS registry.
Georgia's Own Credit Union is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law. Consistent with obligations under federal law, every company that is a federal contractor or subcontractor is committed to taking affirmative action to employ and advance women, minorities, disabled veterans, special disabled veterans, veterans of the Vietnam era, and other eligible veterans.
We are an equal opportunity employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color or any other protected class.

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