Collaborating with our Manager of Database Marketing & Automations-as well as the rest of our fast-paced marketing team-you will be the hands-on specialist driving our automated marketing efforts.
Collaborating with our Manager of Database Marketing & Automations-as well as the rest of our fast-paced marketing team-you will be the hands-on specialist driving our automated marketing efforts.
Senior Database Marketing & Automations Specialist (Go Auto Corporate - Mayfield (16830 107 Ave))
Edmonton, AB · On-site
Collaborating with our Manager of Database Marketing & Automations--as well as the rest of our fast-paced marketing team--you will be the hands-on specialist driving our automated marketing efforts.
Senior Database Marketing & Automations Specialist (Go Auto Corporate - Mayfield (16830 107 Ave))
Edmonton, AB · On-site
Collaborating with our Manager of Database Marketing & Automations--as well as the rest of our fast-paced marketing team--you will be the hands-on specialist driving our automated marketing efforts.
Senior Database Marketing & Automations Specialist (Go Auto Corporate - Mayfield (16830 107 Ave))
Edmonton, AB · On-site
Collaborating with our Manager of Database Marketing & Automations-as well as the rest of our fast-paced marketing team-you will be the hands-on specialist driving our automated marketing efforts.
Senior Database Marketing & Automations Specialist (Go Auto Corporate - Mayfield (16830 107 Ave))
Edmonton, AB · On-site
Collaborating with our Manager of Database Marketing & Automations-as well as the rest of our fast-paced marketing team-you will be the hands-on specialist driving our automated marketing efforts.
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Database Manager information
See Alberta salary details
$28K - $38.5K
10% of jobs
$48.6K is the 25th percentile. Wages below this are outliers.
$38.5K - $49K
16% of jobs
$49K - $59.5K
17% of jobs
The median wage is $63K / yr.
$59.5K - $70K
22% of jobs
$78.3K is the 75th percentile. Wages above this are outliers.
$70K - $80.5K
13% of jobs
$80.5K - $91K
7% of jobs
$91K - $101.5K
6% of jobs
$101.5K - $112K
1% of jobs
$112K - $122.5K
3% of jobs
$122.5K - $133K
3% of jobs
$133K - $143.5K
1% of jobs
$28K
$71.4K
$143.5K
How much do database manager jobs pay per year?
What are some common challenges faced by Database Managers in maintaining data integrity and security, and how can they be addressed?
Will AI replace DBAs?
What is the difference between Database Manager vs Database Administrator?
| Aspect | Database Manager | Database Administrator |
|---|---|---|
| Primary Role | Oversees database strategies, policies, and overall management | Maintains, secures, and troubleshoots databases on a day-to-day basis |
| Required Skills | Database management, leadership, project management | SQL, database tuning, backup and recovery |
| Work Environment | Management teams, strategic planning | Technical teams, system administration |
| Certifications | Often requires certifications like PMP, database management certifications | Certifications like Oracle DBA, Microsoft SQL Server DBA |
While both roles involve working with databases, the Database Manager focuses on strategic oversight and management, whereas the Database Administrator handles technical maintenance and daily operations. Understanding these differences helps organizations assign the right responsibilities and professionals for their database needs.
What are the key skills and qualifications needed to thrive as a Database Manager, and why are they important?
What Does a Database Manager Do?
A database manager has several duties, such as maintaining database results and performance, enforcing and setting controls and standards for the company, and troubleshooting problems with the data or system. The records that you work with as a manager may be financial or other pertinent information for the company. You often work with other employees, such as an administrator, to engage in data sharing, store information, or implement new database elements. Other tasks may include developing procedures, policies, and controls to secure the database, informing senior technical management about system problems, and upgrading the software and hardware as necessary.
Is DBA still in demand?
What does a Database Manager do?
Is DBA a good career option?
What do database managers do?
What skills boost a DBA salary?

Senior Database Marketing & Automations Specialist (Go Auto Corporate - Mayfield (16830 107 Ave))
Edmonton, AB
Other
Medical, Dental, PTO
Posted 18 days ago
Job description
Senior Database Marketing & Automations Specialist
Are you an experienced digital marketer who loves turning data into high-performing campaigns? Do you enjoy building automated customer journeys and finding smart ways to segment audiences? If you are ready to move past basic execution and take real ownership of automation workflows, Go Auto has the perfect opportunity for you.
Collaborating with our Manager of Database Marketing & Automations-as well as the rest of our fast-paced marketing team-you will be the hands-on specialist driving our automated marketing efforts. You will use your digital skillset to manage customer journeys, build targeted audiences, and optimize campaigns that influence consumers throughout their car buying and servicing experience.
Your Responsibilities:
- Journey Management: Design, build, and continuously optimize automated multi-channel customer journeys across Email, SMS, Push, In-App.
- Process Automation: Identify manual marketing tasks and build automated workflows to improve team efficiency and scalability.
- Database Maintenance: Manage customer database health, ensuring data hygiene, accuracy, and compliance.
- Audience Segmentation: Handle data segmentation for targeted marketing campaigns, tailoring lists based on customer behavior, lifecycle stages, and purchase history.
- Campaign Optimization: Monitor, analyze, and report on campaign performance and deliverability metrics. Use A/B testing and data insights to suggest concrete optimizations.
- Cross-Functional Collaboration: Partner with creative, data, and internal business teams to ensure data aligns with campaign goals and technical integrations run smoothly.
- Tech Adoption: Stay up to date with new features in our marketing technology stack and industry best practices to keep our campaigns competitive.
What You Bring:
- Education: Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Experience: 3-5 years of professional experience in database marketing, CRM, or marketing automation (moving beyond entry-level/internship roles).
- Technical Skills: Hands-on experience working within Marketing Automation Platforms (e.g., Iterable, Klaviyo, Marketo, Braze) and CRM systems. Familiarity with data analytics tools (like Google Analytics, Power BI) and the general MS suite of tools (Excel, PPT, Outlook). Basic knowledge of HTML, JSON or SQL is a definite plus.
- Analytical Mindset: Strong problem-solving abilities with a knack for looking at campaign data and understanding what is working and what isn't.
- Project Management: Excellent organizational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Communication: Clear written and verbal communication skills, with the ability to collaborate effectively across different teams.
The Perks:
- Extra Vacation: 3 weeks, then an additional week after 5 and 10 years with Go Auto
- Health Benefits: Health care and dental (80% - 100%), plus a health spending account
- Employee Investment Program: It guarantees you at least a 10% return every year.
- Employee Savings: An employee purchase program for all Go Auto vehicles and between 15-30% savings on car insurance.
- Growth Opportunities: Upward mobility through Go Auto's many business operations.
- In-House Lunch Program: Food made by in-house red seal chefs, delivered to you daily (Edmonton ONLY).
About Go Auto
Go Auto is one of Canada's largest automotive retail groups, with 70+ dealerships across Canada and the U.S., spanning 31 new-vehicle brands. We offer best-in-class benefits, vacation time, and advancement opportunities, all within a fast-paced, community-focused work environment.
This is an in-office job, based in Edmonton, Alberta.
We're excited to meet you! Come show us what you can do.
Employment Type: OTHER