Customer Segmentation Jobs (NOW HIRING)

Position Summary...The Group Director, Customer Growth leads the development and execution of omni-channel customer growth strategies that drive acquisition, migration, and long-term retention. This role is responsible for defining customer-centric frameworks that inform how Walmart engages high-value segments across physical and digital experiences.
As a key strategic leader, this position partners cross-functionally across Marketing, Ecommerce, Product, Technology, and Decision Sciences to align on priorities, shape investment decisions, and embed customer-centric thinking into enterprise initiatives. The role oversees the development of scalable growth strategies, measurement frameworks, and experimentation roadmaps to optimize customer outcomes and business performance.
This leader will champion platform thinking across customer journeys, leveraging insights, data, and innovation to continuously evolve how Walmart delivers differentiated value to its customers.
About the team:
The Customer Growth team is focused on accelerating omni-channel customer acquisition, engagement, and retention through data-driven strategies and cross-functional collaboration. The team partners closely with marketing, merchandising, product, and analytics organizations to define high-impact customer journeys and deliver value propositions that resonate across channels.
This group plays a critical role in shaping how Walmart identifies its highest opportunity customer segments, designs scalable engagement strategies, and measures success through actionable insights. The team operates with a strong emphasis on innovation, experimentation, and continuous improvement to drive sustainable growth and deepen customer relationships What you'll do...What you’ll do:

• Develop and execute enterprise-level customer growth strategies that drive acquisition, migration, and retention across omni-channel experiences
• Partner across Marketing, Ecommerce, Product/Tech, Merchandising, and Decision Sciences to define priority customer segments, journeys, and growth opportunities
• Design and implement scalable customer segmentation frameworks that identify high-value audiences and inform strategic decision making
• Lead cross-functional experimentation to develop and optimize customer capabilities, ensuring the right value proposition is delivered at the right time and through the right channel
• Establish frameworks to operationalize customer-centric value propositions across physical and digital touchpoints, ensuring consistency and impact at scale
• Drive platform-based thinking across customer missions and journeys, enabling collaboration across stakeholders to accelerate innovation and value creation
• Develop and oversee performance measurement frameworks, including key input and output metrics, to evaluate customer growth, engagement, and migration
• Use data and insights to assess performance, inform strategy, and advocate for customer-centric decision making in executive forums

What you’ll bring:

• Extensive experience developing and executing customer growth or lifecycle strategies within a complex, omni-channel environment
• Proven leadership in driving cross-functional alignment across marketing, product, technology, and analytics teams to deliver business outcomes
• Strong expertise in customer segmentation, journey design, and growth strategy development grounded in data and insights
• Demonstrated ability to build and scale measurement frameworks that translate performance into actionable insights and strategic direction
• Experience leading experimentation and innovation initiatives to optimize customer engagement and value creation
• Exceptional communication and influencing skills, with the ability to advocate for customer-centric strategies at the executive level

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $160,000.00 - $320,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's degree in computer science, management information systems, industrial engineering, engineering management, business,information systems, project/program management, information technology, finance, management, or related area and 8 years’ experience inproject management, program management, program operations, or related area.Option 2: 10 years’ experience in project management, program management, program operations, or related area.5 years’ supervisory experience. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Master’s degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project/program management, information technology, finance, management, or related area and 7 years' experience in project management, program management, program operations, or related area., We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture. Primary Location... 1601 SE 10th St, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.