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Customer Segmentation Jobs (NOW HIRING)

Orveon

Loyalty & CRM Manager, Tri-Branded

Manhattan, NY · Hybrid

The ideal candidate will architect our segmentation framework, design and optimize a best-in-class loyalty program, and drive data-informed decisions that increase customer lifetime value (LTV) and ...

Orveon

Loyalty & CRM Manager, Tri-Branded

Manhattan, NY · On-site

The ideal candidate will architect our segmentation framework, design and optimize a best-in-class loyalty program, and drive data-informed decisions that increase customer lifetime value (LTV) and ...

Harbor Compliance

Senior Voice of the Customer Analyst

$90K - $119K/yr

Segmentation and Churn Analytics * Lead the analysis and ongoing refinement of Harbor's customer segmentation strategy across Nonprofit, Corporate, and Professional customers in partnership with CS ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Mondo

Sr CRM Developer

Vienna, VA · On-site

$125K - $145K/yr

Develop, maintain, and troubleshoot CRM campaigns, customer journeys, segmentation logic, and audience targeting * Investigate campaign delivery issues and perform root cause analysis across CRM ...

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Customer Segmentation information

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How much do customer segmentation jobs pay per year?

As of Jul 21, 2026, the average yearly pay for customer segmentation in the United States is $57,998.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $70,000.00 per year, depending on experience, location, and employer.

What is a Customer Segmentation job?

A Customer Segmentation job involves analyzing customer data to divide a company's customer base into distinct groups based on shared characteristics, behaviors, or preferences. Professionals in this role use data analytics, statistical modeling, and machine learning to identify patterns that help businesses tailor marketing strategies, improve customer experiences, and boost sales. They work closely with marketing, sales, and product teams to create targeted campaigns and optimize business strategies for different customer segments.

What are customer jobs in customer segments?

In customer segmentation roles, customer jobs refer to the specific tasks, needs, or problems that customers aim to address through a product or service. Understanding these jobs helps professionals develop targeted marketing strategies and tailor offerings to meet customer requirements effectively. Skills in market research and data analysis are often essential for identifying and analyzing customer jobs.

What are the typical responsibilities and challenges for someone working in Customer Segmentation?

Professionals in Customer Segmentation are responsible for analyzing customer data to identify unique groups, building segmentation models, and presenting insights to marketing and product teams. A common challenge in this role is balancing complex data analysis with real-world business goals, ensuring that segmentation strategies are both accurate and actionable. You’ll collaborate closely with marketing, sales, and analytics teams to tailor campaigns and measure their effectiveness. Success in this position requires both analytical rigor and the ability to translate data into strategic recommendations that support business objectives.

What does customer segmentation do?

Customer segmentation is a key responsibility of professionals in marketing and data analysis roles, involving dividing a customer base into distinct groups based on shared characteristics such as demographics, behaviors, or preferences. This process helps businesses target marketing efforts more effectively, improve customer engagement, and increase sales by tailoring products and services to specific segments.

What are the 4 types of customer segmentation?

Customer segmentation involves dividing a customer base into groups based on shared characteristics. The four main types are demographic (age, gender, income), geographic (location), psychographic (lifestyle, values), and behavioral (purchase habits, brand loyalty). This approach helps businesses tailor marketing strategies and improve customer targeting.

What is the highest paying job in customer service?

In customer service, roles such as Customer Service Director or Customer Experience Manager tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, leadership skills, and often involve overseeing large teams or strategic initiatives.

What are the key skills and qualifications needed to thrive in the Customer Segmentation position, and why are they important?

To excel in Customer Segmentation, you need a solid background in data analysis, statistical modeling, and market research, typically supported by a degree in marketing, business, statistics, or a related field. Proficiency with analytics tools like SQL, Python, R, and data visualization platforms such as Tableau or Power BI is often required, along with knowledge of CRM systems. Strong problem-solving abilities, attention to detail, and effective communication skills are essential soft skills in this role. These competencies enable professionals to accurately identify customer groups, inform targeted marketing strategies, and drive business growth.

More about Customer Segmentation jobs
What states have the most Customer Segmentation jobs? States with the most job openings for Customer Segmentation jobs include:
What job categories do people searching Customer Segmentation jobs look for? The top searched job categories for Customer Segmentation jobs are:
Customer Segmentation jobs near you
Infographic showing various Customer Segmentation job openings in the United States as of July 2026, with employment types broken down into 78% Full Time, 20% Part Time, and 2% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution, with an average salary of $57,998 per year, or $27.9 per hour.
Senior Manager, Customer Segments & Journey Activation #2396

Senior Manager, Customer Segments & Journey Activation #2396

Pivotal Talent Search

Manhattan, NY

Other

Re-posted 22 days ago

Job description

Overview
The Senior Manager, Customer Segments & Journey Activation leads customer segmentation and journey orchestration strategies that drive personalized, customer-centric experiences across channels. This role serves as the bridge between customer strategy and execution, ensuring audiences, journeys, and campaigns are thoughtfully designed, accurately activated, and continuously optimized. Partnering closely with Lifecycle Marketing, Loyalty, Media, Analytics, and Integrated Marketing teams, this individual leverages customer data and insights to improve engagement, drive business outcomes, and advance enterprise customer strategies.

Responsibilities

Customer Segmentation & Journey Strategy

  • Own the development, management, and optimization of customer segments to support enterprise marketing and business objectives
  • Develop scalable audience and journey frameworks that align customer insights with business priorities
  • Lead journey orchestration initiatives, influencing scope, sequencing, and prioritization across customer touchpoints
  • Identify key customer moments, friction points, and engagement opportunities to inform future strategies
  • Define success metrics and measurement frameworks for customer segments and journey performance

Audience Activation & Campaign Execution

  • Serve as the business owner for customer audience activation and journey execution within customer data and marketing platforms
  • Build and manage audience targeting, suppression logic, sequencing, and cross-channel orchestration strategies
  • Partner with Lifecycle, Loyalty, Media, and Integrated Marketing teams to ensure accurate and effective campaign execution
  • Lead quality assurance processes to validate audience logic, journey design, and campaign readiness prior to launch

Cross-Functional Partnership & Strategic Planning

  • Develop customer insight summaries that communicate audience opportunities, journey objectives, and business impact
  • Partner closely with Marketing, Loyalty, Media, Analytics, and broader business teams to align customer strategies and activation plans
  • Facilitate stakeholder reviews and discussions around customer segments, journey performance, and optimization opportunities
  • Influence enterprise customer strategy through data-driven recommendations and actionable insights

Reporting & Customer Insights

  • Own reporting and performance analysis for customer segments, journeys, and campaigns
  • Leverage customer data to identify behavioral trends, engagement patterns, and growth opportunities
  • Deliver actionable insights and recommendations that improve segmentation strategies, customer experiences, and business performance
  • Develop reporting frameworks and performance narratives for business and leadership stakeholders

Qualifications

Required

  • 5–8+ years of experience in customer analytics, customer intelligence, CRM, lifecycle marketing, or related fields
  • Hands-on experience working with customer data platforms, CRM systems, or customer audience management tools
  • Strong understanding of customer segmentation, audience strategy, customer journeys, and first-party data activation
  • Experience translating customer data into actionable insights and strategic recommendations
  • Strong analytical, problem-solving, and storytelling skills
  • Experience managing multiple stakeholders and priorities in a cross-functional environment
  • Excellent communication, collaboration, and presentation skills

Preferred

  • Experience supporting Brand, Merchandising, Loyalty, or Enterprise Strategy teams with customer insights
  • Experience with CRM, lifecycle marketing, email marketing, or customer engagement programs
  • Familiarity with media activation strategies utilizing first-party customer data
  • Experience developing executive-level reporting, dashboards, and insight-driven business recommendations
  • Experience within retail, e-commerce, loyalty, or consumer-focused environments

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