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Customer Segmentation Jobs (NOW HIRING)

Bank of Hawaii

Director Retail Segmentation

Honolulu, HI · On-site

$142K - $255K/yr

The role translates customer, market, and economic insights into actionable segment strategies that guide business decisions, growth initiatives, and investment priorities. This position provides ...

Orveon

Loyalty & CRM Manager, Tri-Branded

Manhattan, NY · On-site

The ideal candidate will architect our segmentation framework, design and optimize a best-in-class loyalty program, and drive data-informed decisions that increase customer lifetime value (LTV) and ...

Harbor Compliance

Senior Voice of the Customer Analyst

$90K - $119K/yr

Segmentation and Churn Analytics * Lead the analysis and ongoing refinement of Harbor's customer segmentation strategy across Nonprofit, Corporate, and Professional customers in partnership with CS ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Fluence

Senior Manager, Customer Insights

Arlington, VA · On-site

Maintain Customer Segmentation: Maintain and continuously refine comprehensive customer segmentation frameworks to model the unique needs of diverse, global customers and prospects. * Guide Product ...

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Customer Segmentation information

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How much do customer segmentation jobs pay per year?

As of Aug 15, 2026, the average yearly pay for customer segmentation in the United States is $57,998.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $70,000.00 per year, depending on experience, location, and employer.

What is a customer segmentation?

A Customer Segmentation job involves analyzing customer data to divide a company's customer base into distinct groups based on shared characteristics, behaviors, or preferences. Professionals in this role use data analytics, statistical modeling, and machine learning to identify patterns that help businesses tailor marketing strategies, improve customer experiences, and boost sales. They work closely with marketing, sales, and product teams to create targeted campaigns and optimize business strategies for different customer segments.

What are the typical responsibilities and challenges for someone working in customer segmentation?

Professionals in Customer Segmentation are responsible for analyzing customer data to identify unique groups, building segmentation models, and presenting insights to marketing and product teams. A common challenge in this role is balancing complex data analysis with real-world business goals, ensuring that segmentation strategies are both accurate and actionable. You’ll collaborate closely with marketing, sales, and analytics teams to tailor campaigns and measure their effectiveness. Success in this position requires both analytical rigor and the ability to translate data into strategic recommendations that support business objectives.

What are the key skills and qualifications needed to thrive in the customer segmentation position, and why are they important?

To excel in Customer Segmentation, you need a solid background in data analysis, statistical modeling, and market research, typically supported by a degree in marketing, business, statistics, or a related field. Proficiency with analytics tools like SQL, Python, R, and data visualization platforms such as Tableau or Power BI is often required, along with knowledge of CRM systems. Strong problem-solving abilities, attention to detail, and effective communication skills are essential soft skills in this role. These competencies enable professionals to accurately identify customer groups, inform targeted marketing strategies, and drive business growth.

More about Customer Segmentation jobs

What states have the most Customer Segmentation jobs?

States with the most job openings for Customer Segmentation jobs include:

What job categories do people searching Customer Segmentation jobs look for?

The top searched job categories for Customer Segmentation jobs are:

Customer Segmentation jobs near you
Infographic showing various Customer Segmentation job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $57,998 per year, or $27.9 per hour.

Director Retail Segmentation

Bank of Hawaii

Honolulu, HI • On-site

$142K - $255K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Bank Of Hawaii rating

7.0

Company rating: 7.0 out of 10

Based on 16 frontline employees who took The Breakroom Quiz

126th of 171 rated banks

Job description


As a People Manager, this role leads Retail Banking's customer segmentation and customer strategy function, establishing the frameworks, priorities, and growth strategies that drive customer and economic value. The role translates customer, market, and economic insights into actionable segment strategies that guide business decisions, growth initiatives, and investment priorities. This position provides strategic leadership to ensure segment opportunities are effectively prioritized, executed, and aligned with enterprise objectives.
Responsibilities
  • Segment Strategy and Prioritization: Directs Retail Banking's customer segmentation strategy by defining, sizing, and prioritizing customer segments based on customer needs, market opportunities, economic value, strategic alignment, and competitive differentiation. Establishes segment frameworks, target customer profiles, prioritization criteria, business cases, and strategic roadmaps that guide resource allocation, investment decisions, and business execution.
  • Customer Insights and Value Proposition Development: Leads the assessment of customer needs, behaviors, pain points, and unmet market opportunities across targeted segments. Translates customer and market insights into differentiated segment strategies and value propositions that strengthen customer relationships, enhance experiences, and support business growth objectives.
  • Segment Growth Planning and Execution: Develops comprehensive segment growth plans that connect customer strategy to measurable business outcomes, including acquisition, engagement, conversion, deepening, retention, and customer lifetime value objectives. Partners closely with Sales, Marketing, Product, and Digital teams to align campaigns, customer journeys, personalization opportunities, CRM capabilities, test-and-learn initiatives, and execution strategies that accelerate growth within priority segments.
  • Performance Management and Governance: Establishes segment-level performance metrics, customer value indicators, governance processes, and operating rhythms to monitor progress and drive accountability. Utilizes performance insights, customer feedback, and market intelligence to refine segment strategies, prioritize investments, guide decision-making, and ensure compliance with applicable regulatory and risk management requirements.
  • People Management: Provides strategic leadership on all aspects of people management while modeling our leadership principles. Cultivates an environment where people are empowered to grow, take initiative, and succeed through clear direction, continuous coaching, and shared celebration.
  • Performs other responsibilities and duties as assigned.

Qualifications
  • Bachelor's degree in business, finance, marketing, or a related field. Equivalent work experience or certification(s) may be considered in lieu of degree. Advanced degree preferred.
  • Level is dependent on years of experience and size/complexity of prior positions held.
  • Minimum 12 years of experience in banking or financial services, customer strategy, segmentation, business strategy, analytics, marketing strategy, sales enablement, digital growth, CRM enablement, or related disciplines. Minimum 5 years of leadership experience.
  • Proficient with Microsoft Office applications.
  • Demonstrated success developing and executing customer segmentation and growth strategies that drive customer acquisition, engagement, relationship deepening, retention, and measurable business outcomes, while leading complex enterprise initiatives and successfully executing strategic priorities across a highly matrixed organization.
  • Exceptional leadership, communication, and influencing capabilities, with the ability to align diverse stakeholder groups, navigate organizational complexity, and foster collaboration across the enterprise.
  • Expert knowledge and skill proficiency in product development and product management.
  • Advanced knowledge and skill proficiency in business acumen, customer experience, decision making & judgement, financial acumen, laws & regulations, people management, quantitative & qualitative research, risk management, strategic thinking, and technology acumen.

As a Bank of Hawaii employee, you ensure (or assist with ensuring) compliance with applicable laws, regulations, regulatory requirements and Bank policies and procedures, including but not limited to those related to Fair Banking, Anti-Money Laundering laws and regulations, Bank Secrecy Act and USA PATRIOT Act.
Delivering exceptional customer experiences is at the heart of what we do at Bank of Hawaii. We listen, understand and deliver what our customers need to help them build a better tomorrow.
We are an EEO/AA employer, including disability and veterans. For Bank of Hawaii's full EEO statement, please visit https://www.boh.com/careers.

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