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Customer Segmentation Jobs in California (NOW HIRING)

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

... segments based on purchase behavior, engagement, and lifecycle stage. • Identify high-value and high-potential customer groups and provide actionable recommendations. • Analyze customer behavior ...

Air Apps

CRM Specialist

San Francisco, CA · On-site

$73K - $115K/yr

You will work on drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention. This role requires expertise in CRM platforms such as HubSpot ...

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Customer Segmentation information

What is a Customer Segmentation job?

A Customer Segmentation job involves analyzing customer data to divide a company's customer base into distinct groups based on shared characteristics, behaviors, or preferences. Professionals in this role use data analytics, statistical modeling, and machine learning to identify patterns that help businesses tailor marketing strategies, improve customer experiences, and boost sales. They work closely with marketing, sales, and product teams to create targeted campaigns and optimize business strategies for different customer segments.

What are customer jobs in customer segments?

In customer segmentation roles, customer jobs refer to the specific tasks, needs, or problems that customers aim to address through a product or service. Understanding these jobs helps professionals develop targeted marketing strategies and tailor offerings to meet customer requirements effectively. Skills in market research and data analysis are often essential for identifying and analyzing customer jobs.

What are the typical responsibilities and challenges for someone working in Customer Segmentation?

Professionals in Customer Segmentation are responsible for analyzing customer data to identify unique groups, building segmentation models, and presenting insights to marketing and product teams. A common challenge in this role is balancing complex data analysis with real-world business goals, ensuring that segmentation strategies are both accurate and actionable. You’ll collaborate closely with marketing, sales, and analytics teams to tailor campaigns and measure their effectiveness. Success in this position requires both analytical rigor and the ability to translate data into strategic recommendations that support business objectives.

What does customer segmentation do?

Customer segmentation is a key responsibility of professionals in marketing and data analysis roles, involving dividing a customer base into distinct groups based on shared characteristics such as demographics, behaviors, or preferences. This process helps businesses target marketing efforts more effectively, improve customer engagement, and increase sales by tailoring products and services to specific segments.

What are the 4 types of customer segmentation?

Customer segmentation involves dividing a customer base into groups based on shared characteristics. The four main types are demographic (age, gender, income), geographic (location), psychographic (lifestyle, values), and behavioral (purchase habits, brand loyalty). This approach helps businesses tailor marketing strategies and improve customer targeting.

What is the highest paying job in customer service?

In customer service, roles such as Customer Service Director or Customer Experience Manager tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, leadership skills, and often involve overseeing large teams or strategic initiatives.

What are the key skills and qualifications needed to thrive in the Customer Segmentation position, and why are they important?

To excel in Customer Segmentation, you need a solid background in data analysis, statistical modeling, and market research, typically supported by a degree in marketing, business, statistics, or a related field. Proficiency with analytics tools like SQL, Python, R, and data visualization platforms such as Tableau or Power BI is often required, along with knowledge of CRM systems. Strong problem-solving abilities, attention to detail, and effective communication skills are essential soft skills in this role. These competencies enable professionals to accurately identify customer groups, inform targeted marketing strategies, and drive business growth.

What are popular job titles related to Customer Segmentation jobs in California? For Customer Segmentation jobs in California, the most frequently searched job titles are:
What job categories do people searching Customer Segmentation jobs in California look for? The top searched job categories for Customer Segmentation jobs in California are:
Customer Segmentation jobs near you
Infographic showing various Customer Segmentation job openings in California as of July 2026, with employment types broken down into 78% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 90% Physical, 1% Hybrid, and 9% Remote job distribution.
Analyst, Loyalty & CRM

Analyst, Loyalty & CRM

Skechers

Manhattan Beach, CA • On-site

$85K - $120K/yr

Full-time

Posted 7 days ago

Skechers rating

6.4

Company rating: 6.4 out of 10

Based on 168 frontline employees who took The Breakroom Quiz

39th of 57 rated fashion and textile manufacturers

Job description

WHO WE ARE:
Headquartered in Southern California, Skechers-the Comfort Technology Company-has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Analyst, Loyalty & CRM Analytics helps improve customer retention, repeat purchases, and lifetime value across Skechers digital and retail channels by turning customer and behavioral data into actionable insights and recommendations.
This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works closely with Loyalty, CRM, Marketing, Product, Merchandising, and Analytics teams to support a more data-driven approach to customer growth.
The ideal candidate is analytical, curious, customer-focused, collaborative, and comfortable working with data to solve business problems. Interest in e-commerce, customer behavior, loyalty programs, and AI-driven personalization is a plus.

WHAT YOU'LL DO:

Customer Lifecycle & Retention

  • Monitor customer lifecycle performance including acquisition quality, repeat purchase behavior, retention, and customer lifetime value.
  • Analyze customer behavior and identify opportunities to improve retention, engagement, and profitability.
  • Support analysis of promotional effectiveness and customer response trends.

CRM & Loyalty Testing

  • Support A/B testing, holdout testing, and incrementality analysis for CRM and loyalty campaigns.
  • Help develop testing plans, success metrics, and recommendations based on campaign performance.
  • Partner with CRM and Loyalty teams to improve targeting, messaging, and customer engagement strategies.
  • Document learnings and support ongoing optimization efforts.

Customer Segmentation & Insights

  • Help build customer segments based on purchase behavior, engagement, and lifecycle stage.
  • Identify high-value and high-potential customer groups and provide actionable recommendations.
  • Analyze customer behavior trends related to retention, churn, and engagement.
  • Support omni-channel customer journey analysis using CRM and customer data platforms.

Reporting & Cross-Functional Support

  • Support weekly and monthly CRM and loyalty performance reporting.
  • Present insights and recommendations clearly to business stakeholders.
  • Partner with teams across Digital, Marketing, Product, Merchandising, Retail, and Analytics to improve customer experiences and business outcomes.
  • Help promote a test-and-learn culture across CRM and Loyalty teams.
WHAT YOU'LL BRING:
  • Experience with GA4, CRM platforms, and customer reporting tools.
  • Basic understanding of A/B testing and customer segmentation.
  • Strong analytical, communication, and organizational skills.
  • Familiarity with AI-driven personalization, customer engagement tools, or modern analytics workflows is a plus.

REQUIREMENTS:

  • Bachelor's degree in business, analytics, statistics, economics, or related field.
  • 2-4 years of experience in CRM analytics, customer analytics, loyalty, or e-commerce analytics.

The pay range for this role is $85,000-$120,000/yr USD.

About Skechers

Skechers, a global Fortune 500 company, developsand markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.


Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.


Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

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