ZipRecruiter

Log In

1

Customer Segmentation Jobs in California (NOW HIRING)

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA

$85K - $120K/yr

This role supports CRM and loyalty performance measurement, customer segmentation, and testing initiatives to help improve engagement, retention, and overall customer value. The individual works ...

Skechers

Analyst, Loyalty & CRM

Manhattan Beach, CA · On-site

... segments based on purchase behavior, engagement, and lifecycle stage. • Identify high-value and high-potential customer groups and provide actionable recommendations. • Analyze customer behavior ...

next page

Showing results 1-20

All JobsCustomer Segmentation JobsCustomer Segmentation Jobs in California

Customer Segmentation information

What is a customer segmentation?

A Customer Segmentation job involves analyzing customer data to divide a company's customer base into distinct groups based on shared characteristics, behaviors, or preferences. Professionals in this role use data analytics, statistical modeling, and machine learning to identify patterns that help businesses tailor marketing strategies, improve customer experiences, and boost sales. They work closely with marketing, sales, and product teams to create targeted campaigns and optimize business strategies for different customer segments.

What are the typical responsibilities and challenges for someone working in customer segmentation?

Professionals in Customer Segmentation are responsible for analyzing customer data to identify unique groups, building segmentation models, and presenting insights to marketing and product teams. A common challenge in this role is balancing complex data analysis with real-world business goals, ensuring that segmentation strategies are both accurate and actionable. You’ll collaborate closely with marketing, sales, and analytics teams to tailor campaigns and measure their effectiveness. Success in this position requires both analytical rigor and the ability to translate data into strategic recommendations that support business objectives.

What are the key skills and qualifications needed to thrive in the customer segmentation position, and why are they important?

To excel in Customer Segmentation, you need a solid background in data analysis, statistical modeling, and market research, typically supported by a degree in marketing, business, statistics, or a related field. Proficiency with analytics tools like SQL, Python, R, and data visualization platforms such as Tableau or Power BI is often required, along with knowledge of CRM systems. Strong problem-solving abilities, attention to detail, and effective communication skills are essential soft skills in this role. These competencies enable professionals to accurately identify customer groups, inform targeted marketing strategies, and drive business growth.

What are popular job titles related to Customer Segmentation jobs in California?

For Customer Segmentation jobs in California, the most frequently searched job titles are:

What job categories do people searching Customer Segmentation jobs in California look for?

The top searched job categories for Customer Segmentation jobs in California are:

Customer Segmentation jobs near you
Infographic showing various Customer Segmentation job openings in California as of August 2026, with employment types broken down into 75% Full Time, 21% Part Time, and 4% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution.

Vice President, Segmentation Strategy, GTM

San Francisco, CA • On-site

SoFi Tech Solutions
See more jobs at SoFi Tech Solutionsexternal

Full-time

Posted 7 days ago

Job description

Employee Applicant Privacy Notice
Who we are:
Welcoming, collaborative and having the opportunity to make an impact - is how our employees describe working here. SoFi Tech Solutions (formerly Galileo Financial Technologies) is a financial technology company that provides innovative and revolutionary software products and services that power some of the world's largest Fintechs. We are the only payments innovator that applies tech and engineering capabilities to empower Fintechs and financial institutions to unleash their full creativity to achieve their most inspired goals. SoFi Tech Solutions leads its industry with superior fraud detection, security, decision-making analytics and regulatory compliance functionality combined with customized, responsive and flexible programs to accelerate the success of all payments companies and solve tomorrow's payments challenges today. We hire energetic and creative employees while providing them the opportunity to excel in their careers and make a difference for our clients. Learn more about us and why we work here at https://tech.sofi.com/careers/.
The role
The Vice President, Segment Strategy & Go-to-Market (GTM) is responsible for defining and executing the global segment strategy and commercial go-to-market approach for SoFi Technology Solutions (STS). This executive partners across Product, Sales, Marketing, Customer Success, Finance, and Operations to identify market opportunities, develop customer-centric strategies, and accelerate business growth.
Reporting to the President of STS, this leader translates market insights into enterprise strategy, ensuring alignment between product investments, commercial priorities, and customer needs. The role also leads strategic planning initiatives that strengthen market positioning, expand customer adoption, and support long-term business growth across the STS portfolio. This leader will be accountable for identifying and developing critical channel relationships, market relevant forums for establishing STS as a credible player in the banking and payments space, and importantly informing our value proposition for each segment.
This executive leads a high-performing strategy and go to market organization while influencing executive decision-making across the business.
What you'll do
  • Define and execute the global Segment Strategy and Go-to-Market strategy for STS.
  • Develop customer segmentation, target market strategies, value propositions, and commercial positioning across multiple products and customer segments.
  • Lead cross-functional GTM planning to ensure alignment between Product, Sales, Marketing, Customer Success, and regional teams.
  • Identify market opportunities, competitive trends, and emerging customer needs to inform strategic investment decisions.
  • Partner with executive leadership to develop annual operating plans, growth initiatives, and long-term business strategy.
  • Establish strategic frameworks that improve commercialization, customer acquisition, and market expansion.
  • Develop market intelligence capabilities that translate industry insights into actionable business recommendations.
  • Lead strategic programs supporting new business opportunities, product launches, and commercial initiatives.
  • Serve as the executive lead for strategic initiatives related to emerging market opportunities, including digital assets and crypto-related business strategy, where applicable.
  • Partner closely with Product leadership to ensure commercial strategy aligns with product roadmap and customer demand.
  • Develop executive presentations, investment recommendations, and strategic analyses for senior leadership.
  • Build, mentor, and lead a high-performing strategy and GTM organization while fostering an inclusive and collaborative culture.
  • Represent STS in executive-level planning sessions and cross-functional strategic initiatives.

What you'll need
  • Bachelor's degree or equivalent practical experience.
  • 15+ years of experience in strategy, go-to-market, product marketing, commercial strategy, management consulting, business development, or a related field within financial services or enterprise technology.
  • Significant experience leading cross-functional strategic initiatives in a complex, matrixed organization.
  • Deep expertise in market segmentation, commercial strategy, go-to-market planning, and growth strategy.
  • Demonstrated ability to develop executive-level business strategies that drive measurable commercial outcomes.
  • Strong understanding of fintech, banking technology, enterprise software, or financial services markets.
  • Experience partnering with executive leaders across Product, Sales, Marketing, Finance, Customer Success, and Operations.
  • Strong analytical and strategic problem-solving skills with experience translating market intelligence into business decisions.
  • Excellent executive communication and stakeholder management skills, with the ability to influence senior leaders across multiple functions.
  • Experience building and developing high-performing teams while leading through influence across global organizations.

Nice to have
  • MBA or other advanced business degree.
  • Experience in B2B fintech, banking technology, payments, or enterprise SaaS.
  • Experience supporting international market expansion and global commercialization strategies.
  • Familiarity with digital assets, blockchain technologies, or emerging payment ecosystems.
  • Experience working with Tier 1 financial institutions or enterprise technology clients.

Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate's experience, skills, and location.
This role may also be eligible for a bonus and/or long term incentives. Your recruiter will provide more information to you. All roles are eligible for competitive benefits. More information about our employee benefits can be found in the link below.
Benefits
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi & Galileo page!
US-Based Base Compensation
$1-$2 USD
SoFi Tech Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi Tech Solutions is committed to an inclusive culture. As part of this commitment, SoFi Tech Solutions offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Apply