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Customer Segmentation Jobs in California (NOW HIRING)

Lifecycle & CRM Manager

South San Francisco, CA · On-site

$150K - $190K/yr

  • Medical

  • Dental

  • Vision

  • PTO

Build, QA, and launch campaigns in Braze, ensuring audience segmentation, personalization, timing, and customer experience meet a high standard. Partner with Analytics and Data Science to measure ...

CRM Operations Specialist II

Carlsbad, CA

$75K - $96K/yr

  • Medical

  • Retirement

  • PTO

Build and scale customer audiences and segmentation logic across Email, SMS, Print, App, and emerging CRM channels to power lifecycle marketing, personalization, and triggered journeys. * Execute and ...

Build and scale customer audiences and segmentation logic across Email, SMS, Print, App, and emerging CRM channels to power lifecycle marketing, personalization, and triggered journeys. * Execute and ...

CRM Operations Specialist II

Carlsbad, CA · On-site

$75K - $96K/yr

  • Medical

  • Retirement

  • PTO

Build and scale customer audiences and segmentation logic across Email, SMS, Print, App, and emerging CRM channels to power lifecycle marketing, personalization, and triggered journeys. * Execute and ...

GTM Engineer

San Francisco, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Developing and iterating customer segmentation models, ICP scoring frameworks, and signal-based targeting systems using enrichment data and AI * Rapid-prototyping new GTM motions, running structured ...

GTM Engineer

San Francisco, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Developing and iterating customer segmentation models, ICP scoring frameworks, and signal-based targeting systems using enrichment data and AI * Rapid-prototyping new GTM motions, running structured ...

Ensure website aligns with brand messaging, customer segmentation strategies, and broader digital marketing objectives * Stay current with eCommerce best practices, competitor benchmarks, and ...

E-Commerce Manager

Tustin, CA · On-site

$100K - $125K/yr

Ensure website aligns with brand messaging, customer segmentation strategies, and broader digital marketing objectives * Stay current with eCommerce best practices, competitor benchmarks, and ...

Showing results 21-40

Customer Segmentation information

What is a customer segmentation?

A Customer Segmentation job involves analyzing customer data to divide a company's customer base into distinct groups based on shared characteristics, behaviors, or preferences. Professionals in this role use data analytics, statistical modeling, and machine learning to identify patterns that help businesses tailor marketing strategies, improve customer experiences, and boost sales. They work closely with marketing, sales, and product teams to create targeted campaigns and optimize business strategies for different customer segments.

What are the typical responsibilities and challenges for someone working in customer segmentation?

Professionals in Customer Segmentation are responsible for analyzing customer data to identify unique groups, building segmentation models, and presenting insights to marketing and product teams. A common challenge in this role is balancing complex data analysis with real-world business goals, ensuring that segmentation strategies are both accurate and actionable. You’ll collaborate closely with marketing, sales, and analytics teams to tailor campaigns and measure their effectiveness. Success in this position requires both analytical rigor and the ability to translate data into strategic recommendations that support business objectives.

What are the key skills and qualifications needed to thrive in the customer segmentation position, and why are they important?

To excel in Customer Segmentation, you need a solid background in data analysis, statistical modeling, and market research, typically supported by a degree in marketing, business, statistics, or a related field. Proficiency with analytics tools like SQL, Python, R, and data visualization platforms such as Tableau or Power BI is often required, along with knowledge of CRM systems. Strong problem-solving abilities, attention to detail, and effective communication skills are essential soft skills in this role. These competencies enable professionals to accurately identify customer groups, inform targeted marketing strategies, and drive business growth.

What are popular job titles related to Customer Segmentation jobs in California?

For Customer Segmentation jobs in California, the most frequently searched job titles are:

Infographic showing various Customer Segmentation job openings in California as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Pricing and Sales Strategy_ Senior Manager, Strategy, Growth, and Transformation

Deloitte

San Diego, CA

Full-time

Re-posted yesterday


Deloitte rating

8.2

Company rating: 8.2 out of 10

Based on 92 frontline employees who took The Breakroom Quiz

44th of 150 rated financial services


Job description

Pricing and Sales Strategy_ Senior Manager, Strategy, Growth, and Transformation

Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce. 

The Pricing & Sales Strategy business serves clients who are seeking to drive profitable growth through revenue management using pricing strategy, transactional analytics, improved commercial capabilities, and implementation of pricing systems. Our team is widely recognized as leaders within the field of Pricing and Revenue Growth Management and we are looking to build on this reputation with highly skilled, experienced professionals.

Recruiting for this role ends on 9/15/2026 .

Work you'll do

As a Senior Manager, you will lead large engagements that begin with a complex pricing, revenue, and margin-focused problems and serve as a leader in Deloitte Consulting's Customer Strategy & Applied Design practice. Work will include: 

  • Engagement Management: Lead engagement planning and budgeting; mobilize and manage strategy engagements; define deliverable structure and content
    • Oversee detailed, transaction-level quantitative analytics
    • Oversee the development of pricing strategies, focusing on concepts such as Economic Value Estimates (EVE), valued-based pricing, granular customer segmentation, in-depth competitive analysis, etc.
    • Perform qualitative customer interviews to assess the client's value proposition
    • Lead client engagements that identify, design and implement advanced pricing / technology and creative business solutions for large companies
    • Oversee project management status and progress, prepare and present weekly steering reports, assess risks, manage delays and escalate issues to steering committees
  • Client Management: Manage day-to-day interactions and relationships with executive clients and sponsors. Support clients in making strategic decisions and implementing changes in areas within pricing, finance, commercial excellence, and analytics
  • Business Development: Develop and maintain contact with top decision makers at key clients; organize and lead pursuit teams; participate and lead aspects of the proposal development process.
  • Practice Development & Eminence: Develop practical solutions and methodologies; develop "thought-ware" and "point-of-view" documents; participate in public speaking events; get published in pricing-related and industry periodicals
  • People Development: Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment and retention activities

The successful candidate would possess these skills

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships 
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor 
  • Ability to meet deadlines
  • Ability to mentor and provide clear guidance to others

The team


Deloitte's Customer Strategy and Design practice is the strategic and experiential hub of Deloitte Digital. We excel in customer experience, marketing strategy, commercial transformation, and innovation/design, offering insights to navigate disruption and shape client agendas. Our team includes business strategists, operations experts, designers, and technologists focused on customer-centered solutions. We specialize in customer segmentation, go-to-market strategy, channel optimization, service design, UX design, and customer analytics. Join us to drive impactful customer experiences and market success.

Qualifications

Required:

  • Bachelor's degree from accredited university
  • 10+ years' experience in a consulting setting with demonstrable depth of knowledge
    in 1-2 industries
  • 5+ years' experience with core pricing concepts such as value-based pricing, customer segmentation, customer profitability analysis, etc.
  • Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred:

  • Advanced degree in business
  • Demonstrated command of complex analytical topics, including the management and understanding of granular data sets
  • Experience with budgetary responsibilities related to projects or resource
  • Experience leading programs with technology / pricing technology components such as PROS, Price Fx, and/or Vendavo
  • Sector knowledge in Consumer Products, Retail, Industrial Products and Technology

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $198,700 to $391,600.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.


#Customer_US

#CSD_US

Qualifications:

Pricing and Sales Strategy_ Senior Manager, Strategy, Growth, and Transformation

Our Deloitte Customer team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, Generative AI, transformative technologies, and creative design. We can enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital products and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects. Our team balances business strategy, technology, creativity, and ongoing managed services to solve the biggest problems that affect customers, partners, constituents, and the workforce. 

The Pricing & Sales Strategy business serves clients who are seeking to drive profitable growth through revenue management using pricing strategy, transactional analytics, improved commercial capabilities, and implementation of pricing systems. Our team is widely recognized as leaders within the field of Pricing and Revenue Growth Management and we are looking to build on this reputation with highly skilled, experienced professionals.

Recruiting for this role ends on 9/15/2026 .

Work you'll do

As a Senior Manager, you will lead large engagements that begin with a complex pricing, revenue, and margin-focused problems and serve as a leader in Deloitte Consulting's Customer Strategy & Applied Design practice. Work will include: 

  • Engagement Management: Lead engagement planning and budgeting; mobilize and manage strategy engagements; define deliverable structure and content
    • Oversee detailed, transaction-level quantitative analytics
    • Oversee the development of pricing strategies, focusing on concepts such as Economic Value Estimates (EVE), valued-based pricing, granular customer segmentation, in-depth competitive analysis, etc.
    • Perform qualitative customer interviews to assess the client's value proposition
    • Lead client engagements that identify, design and implement advanced pricing / technology and creative business solutions for large companies
    • Oversee project management status and progress, prepare and present weekly steering reports, assess risks, manage delays and escalate issues to steering committees
  • Client Management: Manage day-to-day interactions and relationships with executive clients and sponsors. Support clients in making strategic decisions and implementing changes in areas within pricing, finance, commercial excellence, and analytics
  • Business Development: Develop and maintain contact with top decision makers at key clients; organize and lead pursuit teams; participate and lead aspects of the proposal development process.
  • Practice Development & Eminence: Develop practical solutions and methodologies; develop "thought-ware" and "point-of-view" documents; participate in public speaking events; get published in pricing-related and industry periodicals
  • People Development: Perform role of counselor and coach; provide input and guidance into the staffing process; actively participate in staff recruitment and retention activities

The successful candidate would possess these skills

  • Ability to work independently and collaborate as part of a team
  • Effective written and verbal communication skills
  • Meticulous attention to detail and quality of work product
  • Ability to build and sustain professional relationships 
  • Ability to lead projects or workstreams
  • Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
  • Strong interpersonal skills and professional demeanor 
  • Ability to meet deadlines
  • Ability to mentor and provide clear guidance to others

The team


Deloitte's Customer Strategy and Design practice is the strategic and experiential hub of Deloitte Digital. We excel in customer experience, marketing strategy, commercial transformation, and innovation/design, offering insights to navigate disruption and shape client agendas. Our team includes business strategists, operations experts, designers, and technologists focused on customer-centered solutions. We specialize in customer segmentation, go-to-market strategy, channel optimization, service design, UX design, and customer analytics. Join us to drive impactful customer experiences and market success.

Qualifications

Required:

  • Bachelor's degree from accredited university
  • 10+ years' experience in a consulting setting with demonstrable depth of knowledge
    in 1-2 industries
  • 5+ years' experience with core pricing concepts such as value-based pricing, customer segmentation, customer profitability analysis, etc.
  • Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve.
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred:

  • Advanced degree in business
  • Demonstrated command of complex analytical topics, including the management and understanding of granular data sets
  • Experience with budgetary responsibilities related to projects or resource
  • Experience leading programs with technology / pricing technology components such as PROS, Price Fx, and/or Vendavo
  • Sector knowledge in Consumer Products, Retail, Industrial Products and Technology

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $198,700 to $391,600.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.


#Customer_US

#CSD_US

Education:Bachelor's DegreeEmployment Type:

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